Why Some Freelance SEO Writers Succeed and Others Don’t


Written by Yuwanda Black

This past weekend, I received the following question from a reader who’s thinking about starting an SEO writing career. She wrote:

Question from a “Thinking about Starting” Freelancer

Hi Yuwanda,

I read the reviews about your ebook, ‘How to Make @ 250 A Day or More Writing Simple 500 Word Articles.’

I am interested to know that if persons are receiving the same financial success today compared to back when your ebook was published. I am doing as much research as possible as I would like to purchase the ebook, put what was learnt into practice, gain as much knowledge as possible about SEO content writing and earn a part-time income which could assist me and my family.

I responded to her, writing …

My Answer


First, thanks for your interest in our products.

In answer to your question, some do, some don’t. And the reason is simple, how successful freelancers are depends on so many factors, eg, niche chosen, marketing ability, writing ability, rates, services offered, business skills, desire, etc.

Some land jobs right away; for others it takes months — it all depends on the factors listed above, and the individual freelancer.

What I’d suggest you do is read through SeoWritingJobs.com. It’s a blog devoted to the subject of SEO writing. Many of the posts there contain questions from freelancers, along with my answers. Good luck however you decide to proceed, and thanks again for your interest in our products.

An Expanded Answer

I wanted to expand on this response for two reasons:

(i) It’s a frequently asked question: About once a month, I’ll get a form of this question from a wannabe freelancer, so this topic needs to be addressed constantly, especially as the field of writing SEO content matures.

FYI, here’s an all-inclusive response I’ve given before. One of the linked-to posts is all about facing your fears (SEO Copywriting: Q’s from Readers Losing Jobs & Those Who Want to Know How to Make More Money Per Article); and

(ii) I dug deeper: I did some research on how to break through your fears of starting a business and wanted to share it with you.

During my search, I ran across this fantastic, extremely thorough post entitled 31 Tips for Conquering Startup Fears. It says everything I would have said had I been as bright as this entrepreneur. 🙂

Starting an SEO Writing Business: Some Insightful Advice

As the summary states, it helps you really delve into what’s holding you back from starting your own business. I love the way this entrepreneur started the article. She wrote:

Most startup articles focus on the mechanics of launching a business. But the inner journey (emphasis added) to starting a business is just as important as writing a business plan and getting financing.

I learned this the hard way. … I didn’t have the guts to leave my job. After quitting my job and taking it back twice, I developed techniques to help myself build courage and break through my fears. These techniques worked–and when I quit for the third time, I was finally able to let go of my job …

I’ve been an entrepreneur most of my life. I had my first business at age 11 – mowing lawns in a trailer park we lived in. If you’ve read the free ebook you get when you subscribe to Inkwell Editorial’s newsletter (Living the Freelance Life), you know the story.

I’ve gone through and/or tried every emotion and strategy on this list.





Note: Subscribe to get this free ebook (Living the Freelance Life) from any page of InkwellEditorial.com, this site’s parent site.

Publisher Note: I’m still seeking recipes for a cookbook – it’s for freelancers by freelancers. If you are always on deadline and/or hate to cook (like me!) and are looking for cheap, easy meals to prepare, then this just may be your cup of tea! Get full details at http://bit.ly/1h6uhEv. Please share this with freelancers in your network. And thanks!

And the Answer to the Question Is …

I’ve given this freelancer’s question a lot of thought over the last few days, trying to come up with a one-size-fits-all answer that makes sense. And what I kept coming back to was what I said in the post on fear linked to above. So in direct answer to the question posed in the title of this post:

“I think some SEO writers succeed where others fail is because they face their fears and push through them. In other words, they deal with their internal bullshit!”

And make no mistake we all have it – whether it’s coming from an alcoholic family, being physically/sexually abused as a child, lack of confidence formed by an overly critical parent/teacher – whatever it is, it’s there. Some of us use it to fuel us on to success; others of us let it defeat us by limiting how we view and act in the world.

You see, fear is the shield we hide our emotional crap behind. And each of us has different crap that we’re shying away from. AND this – in my opinion – is exactly why some of us succeed and some of us fail – at any and every thing we attempt.

Turns out, there is no one-size-fits-all answer to this question, because we are all different, with different problems — and different ways of coping.

Share Your Thoughts

Why do you think some freelance writers succeed, and others don’t? Please share in the comments section below.


Following is what was published recently — and what’s coming up — on InkwellEditorial.com, this blog’s parent blog.

Last Friday: The weekly Quick Tip for Freelance Writing Success (we post one every Friday; this is the most recent one).

Monday: Freelance Writing Jobs for the Week of 2/3/2014

Tuesday: Freelance Writers: How to Create Powerful Email Content that Connects & Converts

Yesterday: Freelance Writers: Here’s One Type of Online Job Ad to Beware Of

Coming Saturday: A Freelance Writer’s Life Abroad: Inside Peek at My Life as an American Living in Negril, Jamaica for a Year, Part XXVII: This is a link to the last post in this series, which was started back in 2010 — can you believe!

Coming Sunday: The State of Freelancing – Does a Higher Minimum Wage Mean More Work for Freelancers? As the minimum wage has been in the news a lot lately, I thought it would be good to discuss how this will affect us as freelance writers in this edition of The State of Freelancing column. So, don’t forget to drop by and leave your input, ok?

On a Personal Note: Snorkeling, Lobster & Glass-Bottom Boats …

I’m going snorkeling this weekend. I was born and raised in Florida, but didn’t learn how to snorkel until about a year or so ago. It opens up a whole new world in the water! So where does the lobster and glass-bottom boat come in?

Get the full scoop in the latest post in the “Living in Jamaica” series this coming Saturday on InkwellEditorial.com.

Sunset: The Cliffs of NegrilP.S.: It’s Almost Time for the SEO Copywriter Training Class in Jamaica. Have you registered yet?

FYI, did you know that the average salary of search engine optimization writers is $66,000 as of this writing.

That’s $15,000 above the median household income in the U.S. right now.

SEO Writer Salary 2014

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

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