SEO Writing: Why Writing on the Most Popular Keywords Is Often a Waste of Time
A few days ago, I received the following email from an aspiring SEO writer. She wrote:
After reading your [SEO writing] book, I realized that I need to get some great [SEO] samples under my belt. My last corporate gig was in HR and I have a host of hobbies and interests but I’m stumped on what I could write about let alone a topic I can optimize for.
For example, I’m really interested in healthy living so I used the adwords keyword analyzer tool and typed in “[Noni Juice]” I received a host of “synonyms” that people are using in their searches. Can I choose the highest ranking one and write an article using that key phrase? Is is [sic] that easy?
Note: Keyword has been changed to protect her possible niche.
The answer is, no, it’s not this easy. There are a host of factors that go into selecting which keyword phrases to write on. And, in fact, writing on the most popular keywords phrases is often a waste of time.
The reason is, the more popular a keyword phrase is, the more competition it has. Hence, it’s harder to rank for that phrase. So what should you do?
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