SEO Content Writing: A Professional Thinking of Changing Careers Asks, “Can You Still Make Good Money Doing This in 2012?”


The busy editorial season will be here soon (right after Labor Day). Over the years, I’ve noticed that this time of year is much like the New Year in that it’s when lots of people start new things. Summer is over and it’s time to get back to business. Kids go back to school, so it’s a “new year” for them; and many professionals contemplate making a new beginning as well.

So, what does this have to do with the price of tea in China, or specifically, writing SEO content? Well, quite frankly — change. I received an email from a professional about a week ago. He’s contemplating making a career change and wanted to know if SEO content writing is STILL a good profession to get into. His email (and my answer) are below. But before we get to that, I want to say one more thing.

Why Are You Addressing This Again? You’ve Already Explained Why SEO Writing Is a Viable Opportunity

I know I’ve covered this before here on this blog, but it seems like as time goes on – and the industry matures – people wonder if they’ve missed the window of opportunity. But people let me tell you, with a field as wide open as search engine optimization (SEO), there are TONS of opportunities. And in my opinion, this will be the case for years – years! — to come.


Because SEO is constantly changing. And, there are so many complementary career paths in this niche (eg, social media management and consulting), that the field is only expanding, not contracting. 

Ok, now the email . . . .

Question from a Professional Interested in SEO Writing

First, thank you very much for providing such excellent resources. I purchased your “How to Make $250 or More Per Day...” yesterday from Amazon (I wanted it for Kindle), and I’ve been learning a lot.

Question: Last night, I sent an email to a young man who started his own SEO writing site late last year. It looked good, but he only kept up his blog until mid-January. I asked him why, and whether it had been easy or hard for him to land work. 

He wrote back and told me that he had had to do tremendous amounts of cold calling with few results, and so he had left “the SEO game” to go back to teaching English as a second language (which, interestingly enough, is something I had been doing for the past nine years until last November when I left for a full-time marketing job).

I know you updated the book I downloaded in 2010, and I wonder if the scene has changed much since then. Was he most likely doing something “wrong?” I don’t think he was offering himself as a niche writer. Think that’s it? In my current position, I receive lots of cold calls myself for marketing services, and our president doesn’t want me to consider any of them.

I would be grateful if you could shed any light on this apparent barrier to entry. I’m considering taking the University of San Francisco’s Advanced Certificate in Internet Marketing course ($6K)! I’d really like to know, though, that I’m getting into a field in which there genuinely is a lot of hunger for strong, SEO-focused content. (emphasis added)

Thank you so very much for your time and assistance.

Editor Note: The SEO writing ebook was updated this year.

My Answer

First, thanks for your purchase.
In answer to your question, I couldn’t possibly begin to fathom why someone failed at this business — especially when so many others have succeeded. So I won’t even try.
What I will point you to are four posts that provide the answers you seek — in detail. They are:
Freelance (SEO) Writing: Do You Have What It Takes to Succeed? When NOT to Take the Plunge

SEO Copywriting Services: Is This Niche Becoming Too Crowded?

SEO Copywriting: Q’s from Readers Losing Jobs & Those Who Want to Know How to Make More Money Per Article
Freelance SEO Writing: A Million Dollar, Work-from-Home Business?

Good luck, however you decide to proceed.
Yuwanda Black, Publisher

More Evidence That Writing SEO Content is a Viable Career Option in 2012 — and Beyond

I want to add one more piece of “evidence”, if you will, to this. Yesterday I retweeted the following link:

RT @thisisbigfish 2012 #SEO Industry Survey Results Share Salaries, Tools, Tactics & More  #SEM

The link goes out to a really good article on — a site I’ve always advised SEO content writers to bookmark and read regularly by the way — that did a breakdown of how companies are spending their time and money on SEO in 2012. And guess what? Content reigned supreme! Proof?

What Are the Duties of an SEO in 2012?

What sort of tasks do we spend our time doing? Social and SEO actions dominate.

76% Social – Set up/ran a Facebook business page

64% Competitive – Analyzed competitors’ content for inspiration/opportunities

64% Social – Set up a Google+ business profile

59% Content – Started a new blog or invested heavily in blogging

55% SEO – Focused on Local SEO: Google Places, local keyword targeting, etc.

Content is all the rage (emphasis added), but what kinds of content are SEOs spending time on? Blog posts lead, followed closely by social media content and articles/guides.

The graph that accompanies the article also shows that SEO clients want/need press releases, content for social media, e-newsletters, infographics and videos, among other things.

ALL of this allows you as an SEO copywriter to build a solid client base.

So, when I get emails saying someone has not succeeded at this business, to be honest, it kind of blows my mind because in my opinion, the amount of work out there in SEO is astounding! But, you do have to WORK (ie, market) to bring in the work. Just because it’s plentiful does not mean you can do little to nothing and think writing jobs are just gonna fall in your lap.

It doesn’t work this way.

SEO Content Writing: 5 Reasons It’s One of the Best Career Options for 2013

One last thing, I wrote an article for my article directory (that you can distribute for free) that details why SEO writing is one of the best career options for 2013.

Now if you decide writing for SEO is not for you, that’s fine. But you can scratch “there’s no work out there in this field” off your list, because that simply isn’t true.

Share Your Thoughts: Do you think SEO writing is a good freelance business to start? What makes you think so, or not? Please share in the comments section below.

Hope you’re having a good week. I can’t believe that fall (hence my marathon date) is almost here! Boy, this year is flying.

P.S.: Want to learn how to earn $100-$250+/day writing SEO content? Get SEO copywriter training. You can take the class online, or attend a hands-on seminar in Jamaica! Learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life!


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P.P.S.: Want to avoid freelance writing dry spells and make some extra money as an affiliate marketer? Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites.

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7 Comments so far

  1. Jean on August 22nd, 2012

    Oh, Yuwanda, this is SUCH a timely post!

    Can someone make a good living at writing content? You bet!

    Can someone set up a website, cold call or e-mail a few times a week for a month and then sit on the proverbial catbird seat while clients beg for your services? NO!!!!

    Market, market, market and market some more. ALWAYS MARKET. Can I shout it loud enough? I don’t think so. But you get my drift.

    This field takes real work. Hours of sitting on your butt work. TONS of marketing, especially for the first year or more. And I mean consistent marketing.

    Pick your form of marketing (e-mailing, calling, whatever), but do it every day. Even when you’re busy.

    Learn on your own. Try new things. Offer social media if that’s what you like. Write e-books. Help local businesses with their online marketing. This field is wide open!!

    Your writer mentioned he wants to take a $6K course. Please, please, please, don’t bother! Start your business part time. You’ll learn tons. You can learn whatever the course will give you on your own. You’ll be spending $6k, but, if you hustle your tukus and hustle some more, you could easily make that in two or three months, PART TIME, even when you’re just starting out!

    Yes, the field has matured. Yes, it takes far more calls and e-mails to hustle up work. But the writer will still have to do so even AFTER paying $6k for the course.

    If the writer really feels he must spend money to get going, I recommend AWAI’s online writing course. “Only” $500.

    Don’t wait. Just do. The skill will come. The clients will come — they truly will — but ONLY if you market all the time!!


  2. Yuwanda, SEO Writing Jobs Editor on August 23rd, 2012


    I couldn’t have said it better myself!

    Thanks, and hope all is going well for you. 🙂

  3. Nina Lewis on August 23rd, 2012

    I have to agree with Jean. AWAI is a great course, however, nothing compares to real world experience. As for the writer, it must be a marketing problem. I have been fortunate to be busy throughout the summer. I just finished up 38 SEO pages for my diamond client(who has been with me for a year next week). In fact, I thought I would have some time to rest, and he just emailed that he wants 80 blog post a month, plus hundreds of more landing pages, this one client alone is going to keep me busy throughout the year. And, that’s not including my Social Media management and consulting clients, as well as my other clients who pay me a nice chunk of change to write monthly blog posts. I am so busy that I am probably going to have to outsource some of my marketing tasks.

    And as you told me before Yuwanda, it’s all about mindset. And, I think a lot of writers get discouraged when they see bottom of the barrel rates and go after job boards and content mills. Those sites are great for fun, and if you just want to make a little chump change. But, for real business growth you have to go after small to medium size business who care about their brand. I can’t wait for a break, but then again, I know that all this hard work now, will pay off in the end!

  4. Yuwanda, SEO Writing Jobs Editor on August 24th, 2012

    Thanks Nina for your wonderful, first-hand insight.

    And good for you for staying so busy. You’re killing it girl!

  5. […] the post, SEO Content Writing: A Professional Thinking of Changing Careers Asks, “Can You Still Make Good Mo… I linked to a post on, stating: The link goes out to a really good article on […]

  6. Q Abt Copyright Infringement on September 2nd, 2012

    With havin so much content do you ever run into any issues of plagorism or copyright infringement?
    My blog has a lot of unique content I’ve either written myself or outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any techniques to help prevent content from being ripped off? I’d definitely appreciate it.

  7. Cold Calling Carol on September 6th, 2012

    As far as copyright infringment, Yuwanda wrote an e book about it, you have to look in her store on You should also look into the DMCA take down, I just learned about it, not too long ago. However, it seems like a legit service.