Search Engine Optimization Copywriting: Why the Recent Google Panda Update Means More Work for SEO Content Writers


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The recent Google Panda update has sent webmasters, bloggers and online retailers into a tizzy. Many are scrambling to invest in SEO content now because their sites have lost rank and one of the main things Google tells site owners to invest in if they want to rank well is quality content.

As I talked about in yesterday’s newsletter on InkwellEditorial.com, I’ve had three client consultations in the last couple of weeks and have another one scheduled for this coming Monday.

I don’t think I’ve had that many consultations in a year since I started writing SEO content in 2007! So yeah, the update has had an effect.

The Google Panda Update: How Hot of a Topic Is It and What It Means for SEO Writers

For this article, I did a search for “Effects of Google Panda Update”, without quotation marks. 8,370,000 results were returned. Then, I did one for just “Google Panda Update;” again, without quotation marks. Result? 11,900,000 results.

So yeah, it’s a hot topic. And this spells good news for the niche of search engine optimization copywriting. Following are three reasons why . . . Clients are Coming Out of the Woods Looking for SEO Content.

3 Reasons the Google Panda Update Is Good News for SEO Writers

I. Sites Have Lost Rank: Many websites lost rank and now they’re scrambling to get it back. Just how many lost rank is highlighted in the SearchEngineLand.com article, Your Site’s Traffic Has Plummeted Since Google’s Farmer/Panda Update. Now What? It states:

Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right.

And what drives traffic, as many are just discovering? Content; specifically compelling, well-writen, search-engine-optimized content. And where do most turn to get it? Freelancers (ie, SEO articles writers, SEO content writers, SEO copywriters, etc). Proof?

As the Content Marketing Institute report we discussed in the post on InkwellEditorial.com entitled, Opportunities in Freelance Writing: Where the Jobs Are & Specific Advice On How to Get Them:

Larger firms are much more likely to outsource content creation than their peers at smaller companies. Seventy-seven percent of large firms outsource some of their content development, compared to 55% on average.

As an aside, I’ve seen the effects of this first-hand. A couple of weeks ago, I got an email from a client I hadn’t heard from since 2008. Their site had lost rank and the SEO firm they hired told them that they needed more content on it (as an online retailer of gift cards, their site consists mostly of graphics).

They wanted us to write SEO product descriptions for all of the retailers on the site — almost 200 of them! As of this writing, I’m still waiting on the answer to the proposal I sent over.

II. Bad Content Is No Longer Rewarded: And I use the term “bad” loosely because only Google knows their algorithms and many sites with regurgitated crap masquerading as content still show up.

But to a large degree, sites that have: (i) scraped content, ie, content stolen from the blogs/websites of others; and (ii) contrived content: ie, usually keyword-stuffed content written specifically drive traffic to AdSense sites, are having to invest in REAL content, ie:

Professionally written, properly SEO’d, more in-depth, quality content. That is, if they want to continue to get traffic, which generates sales and leads.

Bottom line, words thrown together and masquerading as content ain’t cutting it no more. You gotta have the real deal (quality SEO content) if you’re gonna depend on Google — and presumably other search engines — to send you traffic.

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III. A Continuous Need for Content: If there’s one thing the Google Panda update did is put the focus on quality content. And this is not a one-hit wonder, just like SEO in general. You can’t just post a few well-written articles and think that that’s going to do the job.

One thing search engines like is a continuous supply of quality content. Now webmasters are realizing that ongoing “content marketing” must be the foundation of their internet marketing strategy. As Joe Pulizzi, Executive Director of the Content Marketing Institute points out in the B2BOnline.com article, Google Panda update: A boon for content marketers

This [determining the authority of websites] comes back to a single ingredient direct and content marketers as well as publishers need to succeed in the Panda battle: Create valuable, compelling and relevant content on a consistent basis (emphasis added) to a targeted user base. This is something that publishers have long known but that corporate content marketers are just beginning to grasp.

And, who are many going to turn to to get this content? Why SEO copywriters (like you!), of course.

Google Panda Update: Conclusion for SEO Content Providers

There are quite a few more reasons I could point out on why the Google Panda Update is a good thing for SEO article writers (eg, companies starting to spend more on internet marketing, more businesses are recognizing the value of SEO content, firms trying to avoid the duplicate content penalty, etc.), but these are the ones that jumped out at me immediately.

In short, there’s never been a better time to be an SEO writer. The business is there – if you know and/or are willing to learn SEO — and start marketing for it.

FYI, Google Wants You to Tell Them If the Panda Update Affected Your Site
 
You can do so here: http://bit.ly/eatwoy. I responded. Don’t know if it’ll help, but it can’t hurt is the way I look at it.

P.S.: Want to Start a Successful Career as an SEO Copywriter? Get SEO Copywriting Training Today. Subscribe to get the $150 discount offered on the class this week (extended until midnight, this Sunday, April 2nd) AND to get this week’s SEO writing job lead.

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4 Comments so far

  1. Luke on March 31st, 2011

    People are freaking out about Google right now! I covered the issue (one of the 10,000,000) from the angle of content quality. I hope that this move gets companies to hire real SEO writers and bloggers rather than trying to distort search results with keyword heavy 200 word tat.

    Two of the things you hear Matt Cutts say most often are that good quality content is best and rankings follow people. The two go hand in hand; great content from a real human writer is most likely to get shared socially. Let’s hope this opens a few doors for good writers.

  2. […] lost rank and one of the main things Google tells site owners to … Continue reading here: Search Engine Optimization Copywriting: Why the Recent Google … Posted in Uncategorized Tags: content-now, google-panda, latest seo updates, lost-rank, […]

  3. Yuwanda, SEO Writing Jobs Editor on April 10th, 2011

    Luke,

    Yeah, everyone is. And for the reasons I outlined in this post, as well as this one over on InkwellEditorial.com (http://inkwelleditorial.com/about-article-marketing-and-the-google-panda-update), I think it does bode well for “qualified” freelance writers who know how to marktet for the work. Content is becoming the backbone, the foundation, of search marketing. And it’s about time it’s recognized for it.

    Thanks for weighing in.

    Yuwanda

  4. OutsourcingTrends on April 10th, 2011

    The Panda update spells death for article spinning, especially software-assisted content generation. Google is deliberately bringing down the ranking of content farm to reward websites with unique and well-written content. This will definitely change the standard practice among SEO outsourcing providers.


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