How to Write SEO Content Quickly


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Written by Yuwanda Black

A few weeks ago, I received the following question from a student enrolled in the online version of the SEO writing e-course. It has to do with how long it should take you to write an SEO article. I wanted to share with you the advice I gave her. Following is her question and my answer, along with some additional insight.

Question from an SEO Writer on How to Write SEO Content Faster

She wrote, in part:

Hi Yuwanda-

I am still at the beginning of the [SEO writing] course.  I am actually writing for Blogmutt and my own web site as well.  Clients at Blogmutt bought my first 3 out of 4 articles! Not bad for a beginner.  I find that the research seems to take FORever though! It takes me about 3-4 hours to write a 350 word article-do you think that’s “normal”? 

Thanks so much!

How to Write SEO Content Faster

My Answer

First, congrats on the sale of your articles. You’re now officially a working, “paid” writer!

As for research taking so long, how long it takes all depends on the subject matter, how well you know it and your research skills. One thing I can say is that the more you conduct research, the better you get. And of course, the more upfront knowledge you have about a subject, the less time it takes you to conduct research.

This is one of the reasons I advise newbies to select a writing niche — one they have experience in, where possible. This will make the writing — and research — go faster.

Research Tip: Bookmark/save links to sources you find on the web for subjects you write on a lot. You can come back to these over and over again, and save a ton of surfing time.

For example, when I had a client who ordered mortgage/real estate articles a lot, I saved all of the websites I visited for each piece I wrote. This way, when the client put in their next order, I could go directly to these sources instead of wasting time finding them again.

One final thing — I’ve found that newbies tend to go over and beyond when they write/research an article because they’re nervous about it being letter perfect and detail oriented. While this is great, usually, they provide much more than the client is looking for.

How long should it take to research and write a 350-word article? I’d say no more than 2-2.5 hours for most subjects — one for research, an hour to write it and another half hour to proof/edit. But again, this varies for each person. With experience, you will get better and faster.

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There are a couple of more things I wanted to add, ie:

Save links to reports, case studies, white papers, etc. in your niche. For example, I write a lot about content marketing. So, not only do I have the Content Marketing Institute’s website bookmarked, when they come out with major reports, I bookmark those too, eg, B2C Benchmarks, Budgets, and 2014 Trends–North America.

Why would you do this? Because reports like these contain tons of quotes, stats, names of industry experts you can contact for interviews if need be, links to other research sources, etc.

Here are some more tips on how to make the writing of SEO content go faster.

Share Your Thoughts

Is there anything in particular you do to speed up the SEO writing process? Please share in the comments section below.

RECENTLY PUBLISHED & UPCOMING POSTS

Following is what was published recently on InkwellEditorial.com, this blog’s parent blog.

Last Friday: The weekly Quick Tip for Freelance Writing Success (we post one every Friday; this is the most recent one).

Saturday: A Freelance Writer’s Life Abroad: Inside Peek at My Life as an American Living in Negril, Jamaica for a Year, Part XXVII

Sunday: The State of Freelancing: Does a Higher Minimum Wage Mean More Work for Freelance Writers?

Monday: Freelance Writing Jobs for the Week of 2/10/2014

Tuesday: What Types of Freelance Writing Jobs are Hot Now

Yesterday: How Bad Weather Can Hurt Your Freelance Writing Business & What to Do About It

Have a great weekend!

Sunset: The Cliffs of NegrilP.S.: It’s Almost Time for the SEO Copywriter Training Class in Jamaica. Have you registered yet?

FYI, did you know that the average salary of search engine optimization writers is $66,000 as of this writing.

That’s $15,000 above the median household income in the U.S. right now.

SEO Writer Salary 2014

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

4 Comments so far

  1. L S on February 13th, 2014

    The article that she is talking about pays $8. They are simple blog posts written around a keyword. They shouldn’t take more than about 20 minutes to do. Anyone who works for two hours to make $8 shouldn’t be in this business. The real test of how long an article should take is how much it pays, not how many words it requires.

  2. Yuwanda, SEO Writing Jobs Editor on February 14th, 2014

    LS:

    First, thank you for your input.

    IMO, there’s a learning curve for everyone. And, I personally don’t believe that telling someone what wage to work for is my business simply b/c you never know their circumstances. Minimum wage in many states is below $8 — and as freelance writers, I think it’s more important for us to be supportive as a community, not criticize what someone is willing to work for.

    Thank you for dropping by and sharing your insight.

  3. Karen Cioffi on February 14th, 2014

    Yuwanda, great tips for the freelancer. I use these strategies in my freelance writing business also.

  4. Yuwanda, SEO Writing Jobs Editor on February 14th, 2014

    Yeah, you pick up the little “shortcuts” as you go along, right?

    Thanks for sharing — hope you’re not snowed in somewhere and if you are, hope you’re warm and snuggly. 🙂


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