SEO Copywriting Tips: 23 Questions Google Says SEO Copywriters Should Keep in Mind When Creating Content


As we stated in the post, Why the Recent Google Panda Update Means More Work for SEO Content Writers, “The recent Google Panda update has sent webmasters, bloggers and online retailers into a tizzy. Many are scrambling to invest in SEO content now because their sites have lost rank and one of the main things Google tells site owners to invest in if they want to rank well is quality content.”

As this Google algorithm search change caused quite an uproar, the company has come out with a 23 question “test,” if you will, of what content should be on websites. The article, Google Panda Update: New Advice Directly From Google, explains:

The company [Google] is careful to note that it’s not disclosing actual ranking signals used in its algorithms, but these [23] questions will help you “step into Google’s mindset.” These questions are things that Google says it asks itself as it writes algorithms.

Google’s SEO Writing Guidelines

Does the Copy You Create for Clients (and for Yourself) Pass the Search Giant’s 23-Question Test?

Here, we delve into these questions one by one, giving you a bit more insight to help you create better content for your clients (and for yourself) that will drive more traffic to your site – and drive it back up in rankings (if you lost rank when Google made its latest algorithm search change).

Click here to read the most recent version of this post on this site’s parent site,

P.S.: Learn How to Write SEO Copy That Sells (for your own blog, or for clients if you want)

6 Comments so far

  1. Allister H on May 11th, 2011

    If Google could put these criteria into practice about 95% of the content on the web would crash & burn in a glorious smash-up. It couldn’t happen too soon.

    But, except for easy targets like poor spelling, it seems to me that all these qualitative guidelines require human assessment.

    Alternatively, if G’s algorhythms can do this stuff, then we humans may as well just retire – beginning with those cultivated beings who assess exam papers, dissertations and so on.

  2. SEO Writing Jobs Editor on May 11th, 2011


    First, thanks for dropping by.

    I couldn’t have said it better myself. As I wrote this post — which took more than 4 hours — the thing that stuck out to me the most is that Google wants sites that people have invested time in, plain and simple. Most want to make “easy money” on the web. That’s why content theft is such a huge problem. Many just don’t want to take the time to sit down and write it (or do a video, or create a podcast, etc.). It’s too time consuming to “get rich quick”.

    Thomas Jefferson nailed it when he said, “Time is your greatest asset; if you want a full life, don’t waste it, for that’s what it’s made of.” (And I paraphrase, of course).

    Again, thanks for dropping by.


  3. Allister H on May 11th, 2011


    I’m sorry – I meant to start by saying what a good article. That’s the problem when the content is good & well expressed, you forget that someone has slaved over it.

    Hard writing, easy reading.

    Many thanks,


  4. SEO Writing Jobs Editor on May 11th, 2011

    Ahhh, Allister, aren’t you sweet! 🙂 Thanks, that made my day.

    I figured that if you took the time to comment, you enjoyed the post (or at least got something worthwhile out of it). But, it was still very nice of you to double back and give the compliment.

    Again, much appreciated!


  5. Mary Sandor on May 11th, 2011

    Hello Yuwanda,

    Thank you for this article! Now, we get a better sense of the guidelines – all the better for us content writers! Does this mean we can charge a bit more for our professional services?

    Thanks again for your continued postings. I am always happy when I see them in the inbox and always sit down with a cup of tea to invariably learn something new.


  6. Mary, I certainly hope so!

    Seriously, I thing SEO writing is maturing as a profession and because of the guidelines, people are clearer picture of just how important content is — and why it takes a skilled writer to produce it.

    This means we can command higher rates because the crap that’s been passing as content is no longer going to cut it!


    Glad you enjoy the newsletters. I pour my heart and soul into the content, so it’s nice to know that it’s received well.

    Best 🙂