As the headline of this post implies, in a post I wrote today on BloggingTips.com, I talked about three skills freelance SEO writers need in order to make a successful go of freelancing.
One of these was branding. If you want to make mad money and practically write your ticket as a freelance writer, this is one way to do it. And it’s not hard at all. In fact, it’s incredibly easy.
“So,” you may be thinking, “exactly what is branding?”
Glad you asked.
What Is a Brand?
As defined on BusinessDictionary.com, the official definition of branding is:
The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
What Does It Mean to Brand Yourself as a Freelance Writer?
As I explained in the book on freelancing that I just finished for Adams Media (Fall 2016), your brand is everything you do—marketing, scaling, determining your unique selling proposition (USP), etc.
What you say when you market, how you say it, who you target, how much you charge, what your website looks like, your logo, your mission statement – all of this makes up your brand.
Example of a Brand
An example of a clearly defined brand is McDonald’s.
You see the golden arches, and you know it’s McDonald’s. You can be in the next room and when the jingle is heard on the TV, “Duh, duh duh duh duh, I’m lovin’ it’” comes on, you know that a Mickey D’s commercial just ended, right? You know that they’re a fast food joint that sells hamburgers and fries, among other fast food.
This is because McDonald’s message is consistent; their jingle is memorable; their logo is instantly recognizable; and you can sum up what their business is in a few seconds. All of this is done on purpose by marketing firms the fast-food chain spends millions with.
You don’t need a bundle of cash to create a well-defined brand. And if you market your freelance writing business like this, you can build a loyal clientele who will seek out your services over and over again — just like McDonald’s customers.
Tomorrow on InkwellEditorial.com, this blog’s parent blog, we’ll discuss in detail specifics on how to brand yourself as a freelance writer.
The Main Skill You Need to Succeed as a Freelance SEO Writer
In the meantime, head on over BloggingTips.com to read today’s post on some of the skills you need as an SEO writer. I’ll give you the most important one — SEO. You can’t do squat as an online writer these days without knowing at least the fundamentals of search engine optimization. And, this post discusses that – and a couple of other skills you need to succeed as a freelance web writer these days.
I’ve made my living as an online (SEO) content writer since 2007 — and have trained many others how to start this type of freelance business as well.
Are you next?