Now, mentioning keyword density is an absolute no-no. Clients expect that you know to write themed SEO content, which is about as far away from keyword-stuffed articles as you can possibly get. All of this is discussed in the updated version of the SEO writing ebook, by the way.
Questions from a Prospect
This past October, I received the following inquiry from a prospect asking the following six questions. It gives some insight into the types of things prospective clients want to know these days. She wrote:
We are looking for a company who can provide good SEO writing services. I just need to ask a few questions.
- How much do you charge per word?
- Can you send me samples of your work?
- How long have you been on [sic] the business?
- Where in US are you based?
- What is your turnaround time?
- How many articles can you complete in a day?
Following are my answers.
First, thank you for your interest in New Media Words’ services. We appreciate you reaching out. In answer to your questions:
1. How much do you charge per word?
You can find out all of our pricing here. Articles start at $85 per (we charge by the piece, not by the word). Special pricing can be arranged based on volume.
2. Can you send me samples of your work?
See some samples here. This is the quality of the work we turn out.
3. How long have you been in business?
Since 1993; writing SEO content since 2007.
4. Where in the US are you based?
As the owner of the firm, I’m mobile. Learn more about me. I’m American (lived/worked in New York City and Atlanta for years; currently living and working from abroad — Jamaica (Negril)). All of my writers are U.S.-based and I do quality checks on every project before it goes back to a client.
5. What is your turnaround time?
It depends on the nature and volume of the project. Most jobs can be completed in 2-3 business days.
6. How many articles can you complete in a day?
Again, it depends on the nature and volume of the project. I have four writers, and can hire others on an as-need basis. So whatever your needs, we can most likely accommodate.
If you have more questions, please don’t hesitate to ask. We look forward to the possibility of working with you.
(Post continued below)
Questions Freelance SEO Writers Should be Asking Clients
When a prospect contacts you, not only are they “interviewing” you, you should be asking them some questions as well. If you’re thinking, “But I have no clue what to ask potential clients. I’m new to SEO copywriting” – never fear. Here are 40 questions right here.
Sure, you want the work, but you want to ensure that you can deliver as well. It’s better to lose a potential client because you’re honest about what you can deliver, than to take on a job and not deliver.
Also, you can save yourself a lot of grief from possibly taking on the wrong client by getting answers to even a quarter of the questions on this list. Not every question listed is going to be pertinent to the writing job at hand, but it’s a great list to keep handy and refer to as jobs come in.
Select the ones that fit the gig at hand, and get answers to them before you start. Also, many of these questions will help you clarify where your strengths and weaknesses are as a writer and freelance business owner.
Some other questions you can expect these days include turnaround time, your rate(s), and what type of content you can provide (eg, can you write about cloud technology). This all goes to niche.
Why It’s an Exciting Time to Be a Web (SEO) Writer
Thanks to content marketing, there’s never been more work out there, as the latest Content Marketing Institute report underscores. For example, did you know that 51% of the B2B marketers surveyed said that they planned to increase their content marketing budgets next year?
Some other stats that underscore this point include:
88% use content marketing.
The average proportion of total marketing budget allocated to content marketing last year was also 28%.
82% of B2B marketers cite creating more engaging content as a bigger priority for those who are in the first stages of their content marketing maturity program.
72% cite e-newsletter as the most common offer it asks its audience to subscribe to (hint, hint — in your marketing, offer newsletter writing services when you contact prospects)
Marketers used an average of 6 social media platforms to distribute their content. (again hint hint — get familiar with social media and offer content distribution to potential clients).
I hope this insight helps.
Freelance SEO writers, what kinds of questions are clients asking you these days? Please share in the comments section below.
Next week’s post (January 25th): Addictive SEO Content: 13 Must-Know Tips for Creating it – Now!
P.S.: Starting an online writing biz? Learn why I trust HostGator for my web hosting needs.