SEO Writing: What Google Did that Online Writers Need to Know About Now

A few days ago, I received the following email from an aspiring SEO writer. As the busy fall season is upon us, I thought it was a good time to tackle this question, because I get it in one form or another every few months.

Hi yuwanda,

I read that article writing is dead now that Google turned loose their zoo animals. Lol. Can you give me your take on this? Out of all the “guru” advice I’ve read over the years I’m finding your knowledge more informative on how to make a decent living online. I’ve bought your book on backpage ad posting. I bought the first edition and recently the updated one. I really want to be a freelance writer and learn to be a good seo writer, so I am going to purchase your book on making 250+ a day writing seo content

Thank you so much for your informative website, your honesty and integrity in helping others to succeed online.
BM

My Answer

First off, thanks for such kind words. When I receive emails like this, it really REALLY makes my day – you have no idea just how much.

Now, to answer the question … I’m assuming that the writer is talking about this article, which I wrote a couple of years ago. Before we get going, here’s a post that gets you up to speed on what SEO writers need to know as of this writing. The reason I point this out is to say this … the sheer volume of information in that post demonstrates why there will always be a need for SEO writers.

In fact, BECAUSE Google is always making changes, the need for SEO writers will never be dead. Your job as an online writer is to stay abreast of these changes – so that you don’t run afoul of Google’s guidelines.

Google AlgorithmUpdate

How to Write SEO Content So You Never Have to Worry about Google Algorithm Changes

Back in 2011, Google posted a set of online writing guidelines that are what I consider “The Bible” of writing SEO content. Why? Because they are geared to make the web a better, more trusted place. And that’s what any search engine is all about – returning relevant, trusted information to web surfers.

As you’ll read, other than a few references to things like the duplicate content penalty, these guidelines don’t reference any specific thing you should start doing now; they reference common-sense guidelines you should be following all the time as a web writer.

How to Keep Track of Google Changes

To be honest, unless there’s some major splash that’s being made by the search giant, I don’t worry about Google algorithm changes at all – and that’s because, out of the estimated 500 to 600 changes per year Google does, very few of them make headlines.

FYI, bookmark this page to keep track of those changes and what they mean.

What are the Latest Algorithm Updates Online (SEO) Writers Need to Know About?

As the link just above shows, the most recent update Google did was dubbed Panda 4.2. In case you didn’t know, the Panda update was all about stopping sites with poor quality content from ranking high in search results.

Remember those SEO writing guidelines we linked to earlier? Well, those were spawned by the Panda Update — which is why I called them “The Bible” of online writing. Further proof that this is a spot-on assessment?

In the most recent update that shook things up on the web — The Quality Update this past May — a Google rep explained the update to the web mag Search Engine Land like this …

“… while no spam-related update had happened, there were changes to … core ranking algorithm in terms of how it processes quality signals. … If you’re trying to assess how to perhaps improve your quality, if you were hit, you might review Google’s post from 2011.

Note:  That last link in this quote references those 23 SEO writing guidelines I linked to earlier. Again, at the risk of repeating myself ad nauseam, this is why I call those guidelines “The Bible of Writing SEO Content.”

Do These 2 Things to Always Stay on the Right Side of Google When Writing Web Content

1. Bookmark a few reputable sites like Moz.com and SearchEngineLand.com so you can stay on top of the latest algorithm changes and learn quickly what they’re all about. Then, figure out how and/or if they impact how you should write online copy; and 

2. Always follow the SEO writing guidelines we linked to earlier in this post. These guidelines come from the horse’s mouth so to speak, so it’s not like there’s some secret formula Google is keeping away from you. They tell you exactly what is required to get your copy to rank well.

Conclusion

Writing SEO content is a career that does require ongoing education. But much like being a teacher, or a realtor, or a medical professional, once you get your degree/license, it’s just staying abreast of the changes that come down the pike. This is the very reason Inkwell Editorial’s SEO Copywriting E-Course focuses on the foundational basics every newbie to the field needs to know.

You learn the evolution of writing SEO copy so you can see how the changes today came about – and why. It gives you the big picture; a mastery of the industry so to speak, so everything you learn going forward has a contextual base that makes sense and is easy to understand and implement as an online writer.

My final word – don’t worry about which animal Google is going to unleash from its zoo next. Just learn the secrets of the zoo keeper (those SEO writing guidelines). Then all you’ll have to do is check in on the animals from time to time – and you’ll be just fine.

Your Feedback

Fellow SEO writers, do you worry about Google Algorithm changes? Do you stay up to date on them? Do they affect how you write copy? Please share in the comments section below.

Hope you’ve had a great week, and are looking forward to a relaxing weekend. 🙂
Yuwanda

P.S.: Seeking guests posts on/about SEO and online writing, specifically stories about how you got started, how you found jobs, things you’ve learned on the job, what finally got you to start, SEO/online writing rates – all of this is rich fodder for blog posts. Get our guest posting guidelines. Note: SEO Writing Jobs is an Inkwell Editorial property.

P.P.S.: Starting an online writing biz. Learn why I trust HostGator for my web hosting needs.

P.P.P.S.: Get the Training You Need — at a Discount — to Start a Successful Online Freelance Writing Career. Click link below for details.

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Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.