The other day while doing some industry reading, I ran across an article entitled, 3 Signs Your SEO Campaign Is Dying – and How to Fix It. The article stated the following:
Google deciphers user queries based on intent, rather than keyword phrases … [Hence it is] far more important to have relevant, quality content than it is to have content based around certain keywords. … Write fresh, original content on new topics on a regular basis …
So, why am I telling you this? Well, one of the things I stress in the SEO copywriting course is that learning SEO is not a static proposition. What I mean by that is, while the fundamentals haven’t changed all that much, variables do change (like the one about keyword use in the piece just above).
As a freelance content provider, you must, must, must stay up on the latest rules and guidelines in order to write content that conforms to current – mostly Google — optimization guidelines. And it’s not difficult at all, once you get the fundamentals of this type of technical writing under your belt. It’s like exercising — once you reach your goal, then it’s all about simple maintenance.
One Quick, Easy Way to Keep Your Pipeline Full of Viable Leads for SEO Writing Jobs
It’s why I constantly read industry leading publications. Otherwise, you’ll be out of the loop before you know it! And, when I run across valuable information like this that is DIRECTLY pertinent to my niche, I do something with it, eg, post it to my social media accounts, send it to prospects I haven’t heard from in a while, etc.
Like the above quote, I posted it to New Media Words’ Facebook page, along with a question, ie, “Does your SEO writer / SEO writing team know this?”
This way I turn useful content into content marketing for my business. You can do the same for your freelance business.
This kind of proactivity will keep your SEO writing services top of mind, while also providing valuable info. Hence, the next time a firm is looking for content, you have a shot at landing the gig because you’’ve subliminally (and overtly) planted a lot of seeds, eg, “Hey, they really know their stuff over there at [your company name]; let’s see how they can help us.”
Have You Ever Tried This to Land SEO Writing Jobs?
One more thing about how to use info like this effectively…
If you’re a regular reader of this blog, you’ve probably read where I suggest (especially for newbies) writing up special reports and using those as lead generators. They don’t have to be long – even a one-pager is good IF the info dispensed is timely and helpful to the end user.
After you write your special report, turn it into a pdf file and offer it as a free download from your website. THEN, link to it in your cold-emailing campaigns. This way, you feel better about contacting prospects because you’re offering valuable, FREE information. This means your contact will most likely NOT be viewed as spam.
On a little bit of a personal note …
The Little Book that Could: Launching Freelance Writing Careers for 7 Years
I was doing an update to the SEO writing ebook this past weekend. As I was going through a lot of the emails I receive about this career (I save every one of them) – it hit me: that little ebook has launched a lot of careers over the last seven years (testimonials date back to 2008, the year the book was written, and I have more in my inbox that I just never got around to posting).
I actually got emotional going through some of the responses because it’s meant great change for some – change they said they never could have made had they not stumbled across this writing niche. It made me realize – yet again – why I do what I do. I love, love, love sharing first-hand information because when I hit the net to research something, I want to know from someone who’s done it/been doing it.
So whether you’ve invested in the book or not, I just want to say thank you to all of you who’ve written me over the years. Your questions, feedback and comments keep me on my toes; they help to make me a more critical thinker, a better entrepreneur and a better person in that you remind me how lucky I am to do what I love for a living. Not many are as fortunate.
Have a great week!
P.S.: Get Trained as a SEO Writer and Start This High-Paying, Home Biz Now
Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.
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