Freelance SEO Writers: Did You Know This about Writing Content in 2015?

Written by Yuwanda Black

The other day while doing some industry reading, I ran across an article entitled, 3 Signs Your ‪‎SEO Campaign Is Dying – and How to Fix It. The article stated the following:

Google deciphers user queries based on intent, rather than keyword phrases … [Hence it is] far more important to have relevant, quality content than it is to have content based around certain keywords. … Write fresh, original content on new topics on a regular basis …

So, why am I telling you this? Well, one of the things I stress in the SEO copywriting course is that learning SEO is not a static proposition. What I mean by that is, while the fundamentals haven’t changed all that much, variables do change (like the one about keyword use in the piece just above).

As a freelance content provider, you must, must, must stay up on the latest rules and guidelines in order to write content that conforms to current – mostly Google — optimization guidelines. And it’s not difficult at all, once you get the fundamentals of this type of technical writing under your belt. It’s like exercising — once you reach your goal, then it’s all about simple maintenance.

Content Marketing Advice for Freelance SEO Writers

One Quick, Easy Way to Keep Your Pipeline Full of Viable Leads for SEO Writing Jobs

It’s why I constantly read industry leading publications. Otherwise, you’ll be out of the loop before you know it! And, when I run across valuable information like this that is DIRECTLY pertinent to my niche, I do something with it, eg, post it to my social media accounts, send it to prospects I haven’t heard from in a while, etc.

Like the above quote, I posted it to New Media Words’ Facebook page, along with a question, ie, “Does your SEO writer / SEO writing team know this?

This way I turn useful content into content marketing for my business. You can do the same for your freelance business.

This kind of proactivity will keep your SEO writing services top of mind, while also providing valuable info. Hence, the next time a firm is looking for content, you have a shot at landing the gig because you’’ve subliminally (and overtly) planted a lot of seeds, eg, “Hey, they really know their stuff over there at [your company name]; let’s see how they can help us.”

Have You Ever Tried This to Land SEO Writing Jobs?

One more thing about how to use info like this effectively…

If you’re a regular reader of this blog, you’ve probably read where I suggest (especially for newbies) writing up special reports and using those as lead generators. They don’t have to be long – even a one-pager is good IF the info dispensed is timely and helpful to the end user.

After you write your special report, turn it into a pdf file and offer it as a free download from your website. THEN, link to it in your cold-emailing campaigns. This way, you feel better about contacting prospects because you’re offering valuable, FREE information. This means your contact will most likely NOT be viewed as spam.

Related Post: SEO in 2015: 15 Things Freelance Online Writers Need to Know

On a little bit of a personal note …

The Little Book that Could: Launching Freelance Writing Careers for 7 Years

I was doing an update to the SEO writing ebook this past weekend. As I was going through a lot of the emails I receive about this career (I save every one of them) – it hit me: that little ebook has launched a lot of careers over the last seven years (testimonials date back to 2008, the year the book was written, and I have more in my inbox that I just never got around to posting).

I actually got emotional going through some of the responses because it’s meant great change for some – change they said they never could have made had they not stumbled across this writing niche. It made me realize – yet again – why I do what I do. I love, love, love sharing first-hand information because when I hit the net to research something, I want to know from someone who’s done it/been doing it.

So whether you’ve invested in the book or not, I just want to say thank you to all of you who’ve written me over the years. Your questions, feedback and comments keep me on my toes; they help to make me a more critical thinker, a better entrepreneur and a better person in that you remind me how lucky I am to do what I love for a living. Not many are as fortunate.

Have a great week!

P.S.: Get Trained as a SEO Writer and Start This High-Paying, Home Biz Now

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

P.P.S.: Did you know that the average salary of SEO writers is $66,000 as of this update? That’s thousands of dollars above the median household income in the U.S. right now. See?
How Much Do SEO Writers Make?

Buy Now, Pay Later

Did you know you can use Bill Me Later (aka PayPal Credit) to pay later? You can! I use it all the time to make purchases online – it’s a wonderful way to get what you need now if you’re a little cash strapped. About Your Receipt: Your PayPal payment serves as your receipt. Please keep it for your files, as the cost of the class is tax deductible.

How One SEO Writer Landed 6 Jobs in One Month — with 3 More “On the Hook”

Written by Yuwanda Black

First let me say, I’m sorry for the tardiness of this post. It was supposed to be published the day before yesterday (Wednesday), but I needed a “mental health” day and took that day off. Yesterday, I was catching up on playing hooky on Wednesday; hence, today’s publication date.

Following is an email I received from a fellow freelance (SEO) writer on February 26th. She wanted to share her story in order to inspire those who may be on the fence about freelancing and/or are having a hard time landing writing gigs.

I’m pretty much passing this along to you verbatim; only changing a few minor details to protect her identity. I thought it would be a great way to start the weekend – and hopefully inspire you to get started on your freelance dreams.

FYI, she doesn’t have any magic powers, special potions, or inside secrets (none of us do). She’s just a hustler (the good kind) who decided on the kind of life she wanted and went after it with gusto. You can do the same! Without further ado, here’s her inspiring story.

SEO Writing Jobs Pouring In

Hello Yuwanda,

Getting SEO Writing JobsI hope you are well and enjoyed your birthday and month of love. I am not sure why, but something compelled me to write you and share something with your readers. I am sure they will appreciate the information.

As you know, I am struggling with this whole “writing for business” thing, but as you know this girl still needs to get paid cuz she likes to travel. So I will take money any way it comes in as long as is legal and safe.

Anyhoo, so get this. I have done NO marketing for writing at all. I know I should but I have been getting so lazy with my laid back (freelance) lifestyle. However, just this last month alone, here are the companies that I have been writing for and getting leads to write for.

Types of Freelance Writing Jobs Landed in Just One Month: 6 (with 3 More on Tap!)

  1. Document management company (4 blog posts): $35 each. I know I still need to raise my rates, but you know $35 is a big step for me.  Blogs on storing electronic medical records, digital lockboxes for account payables, etc.
  1. Electrician company SEO home page: Special rate for my SEO guy who has given me so much business. In fact, he gave me the referral above.
  1. A limousine company: SEO home page.
  1. 2 mini sales pages: These are for a long-time client on erectile dysfunction product ($200).
  1. 10 SEO service area pages: For bookkeeper promoting her services ($25/page).
  1. 3 Pages for Yoga School: Just sent an invoice to write three pages of optimized content for a yoga school ($275); includes editing and optimization.

3 Writing Jobs on the Hook

  1. In talks with a content management company: Think company like Hubspot. They need social media management and 4 blog posts. Possible $800/month. This prospect is a referral from a colleague who had too much on her plate. All I did was write her to say hello and to see how she was doing. I wasn’t expecting to talk business, but she handed this contact over to me during the course of our contact.
  1. In talks with Moving storage company: They need someone to overhaul their entire website. This would include rewriting and optimizing over 350 articles in the course of 4-6 months.  Plus they need 4 additional blog posts/month. This has the potential to earn me $600 per month over the course of the next few months. I’m just waiting on him to fix the infrastructure and backend of the website to get started.
  1. Have a meeting next week with another document management company: This is a referral from the client referred to in number one here.

Ongoing Work: Referrals are Worth Their Weight in Gold

All of the above doesn’t even include the social media management I do right now for 4 active clients. And get this — one of my clients has three businesses, so in essence I have seven different social media clients I am managing right now.

The funny thing about this is that all of the clients that I am working with right now are referrals from a SEO guy that I cold called 8 years ago. One referral was from a business coach I used to network with in person a few years ago. The thing is … word of mouth works and I am grateful for it; even my current social media clients are from a referral.

I know the challenges, doubts and insecurities that freelance writers go through. I am one of them!!! And I just wanted to give them an idea of what’s possible (without even trying).

The only thing I need to do now is really budget better and really hire help; like a V/A. I know you have been telling me the SAME thing for years, Yuwanda, but you know I am STUBBORN until it’s too late. Lol. 🙂

Anyhoo, I hope this helps and encourages the freelance writers to stop being SCARED and take action. I am getting this kind of work and I haven’t even marketed! Some of these people have been with me for more than three years!

I am writing this to say that there are people out there that need SEO services. I have been fortunate enough that I don’t have to market as much. However, I am going to start marketing again (this girl needs bank for an upcoming vacation!). So Imagine if I start marketing, I have no doubt that I will be successful as I was back in the day, however, I have to HIRE help.  As I get older, I just don’t have that same energy any more as I did in my 20’s.
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My 2 Cents

The one thing I hope this post underscores for you is that there is a ton of SEO writing work out there. And did you notice the diversity of the businesses? Every kind from electricians, to bookkeepers, to erectile dysfunction pushers. You can’t get a broader range than that!

This is because everyone with a website/blog needs content to thrive, ie, get found in search engines so traffic can start flowing – which brings leads and sales. And companies are spending money on content – lots of companies. Proof?

As I wrote in a post on Inkwell Editorial’s* Facebook page recently …

Content marketing takes the spotlight for the 77% of companies that plan to up their digital marketing budgets in 2015: http://bit.ly/1FRFVz2. What does this mean for freelance writers? Work! Lots of work. Also on the list are an increase in SEO spending and social media marketing spending (see this recent post on how to take advantage of that: http://aweber.com/t/Arr9x).

Finally, I disagree with one thing this freelancer said, ie “I just wanted to give them an idea of what’s possible (without even trying).”

She did try. She took the bull by the horns years ago and invested time in marketing her services (eg, cold calling, in-person networking) – and it’s still paying off for her years later.

I can attest that this is true because these days, I don’t market for SEO writing work that much. About 90% of the jobs my SEO writing company receives comes via referral from an existing client and/or because someone ran across my site (which has been SEO’d to death). For example, New Media Words still ranks on the first page of google for “SEO writing company.”

We used to rank for a lot more keywords, but the site and its FB page does what I need it to do to generate leads, so all the work I did years ago is still paying off (it helps that I got in on the SEO writing game early).

Are you inspired to start an SEO writing career yet? I hope so!

*Note: SEO Writing Jobs is an InkwellEditorial.com company.

P.S.: Get Trained as a SEO Writer and Start This High-Paying, Home Biz Now

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

P.P.S.: Did you know that the average salary of SEO writers is $66,000 as of this update? That’s thousands of dollars above the median household income in the U.S. right now. See?
How Much Do SEO Writers Make?

Buy Now, Pay Later

Did you know you can use Bill Me Later (aka PayPal Credit) to pay later? You can! I use it all the time to make purchases online – it’s a wonderful way to get what you need now if you’re a little cash strapped. About Your Receipt: Your PayPal payment serves as your receipt. Please keep it for your files, as the cost of the class is tax deductible.