New SEO Content Writer Asks, “How Long Will It Take Me to Land My First Client?”

Back in late August, I received the following question from an aspiring SEO writer. He wrote:

Hello Yuwanda!

How are you today?

I purchased your SEO writing ebook a week ago and have built a website. If you like, you can see it here: (his website was listed). I’ve been having trouble acquiring clients despite sending out 20+ emails everyday to different SEO companies. I have sent around 100 or so and have yet to hear a response.

Is this typical? How many emails did you send before getting your first client? I think I just need some reassurance that I’m on the right track.

Thank you for the fantastic products and being an awesome help!~Z

My Answer

The first thing I want to say is, kudos to you Z for getting started. In a week, you’ve gotten everything set up and you’re already marketing. That’s awesome!

Now, to your questions. To start, there’s no “typical” response rate, because this depends on so many factors, eg, your experience, niche, writing samples, LUCK, etc. Some writers land work right away because their inquiry hit a prospect’s inbox right when they needed someone (luck); for others, it takes longer because it’s only been a week and no one has had a chance to even open/read your email yet (or 1,001 other reasons.).

FYI, here’s a post I wrote a couple of years ago that touches on this subject. I point you to it for a couple of reasons …

(i) Your question is such a common one from newbies. They get the book, get set up to go, start marketing and then … nada. When this happens,  they automatically think they’re doing something wrong.

You’re most likely not. If ALL you’ve done is send out 100 or so emails, you’ve just begun. Send out 100 more, and 100 more and 100 more. Getting the point? Remember, success is “by the numbers;” and there’s work out there for skilled writers – who KEEP marketing for it.

(ii) The second reason I linked to the first post above is that it has links to a few other posts that will provide some further insight for this freelancer.

Is It Harder to Land SEO Writing Jobs in 2014?

Undoubtedly, it takes freelance SEO writers longer to land jobs than when I first started back in late 2007/early 2008. That’s because SEO writing was still new; many writers had never heard of it. So, those of us who caught on early were able to ride the wave of plentiful jobs with minimal marketing.

Now, the market has matured. But, I’d argue that there are even more SEO writing jobs — higher-paying ones, and even MORE of a demand for skilled content writers – not just “content churners.” And it’s all because of the phenomenon of content marketing. Proof?

93% of B2B marketers use content marketing, a 2% increase over 2012. (Source: CMI)

72% of large organizations, and 33% of small companies, outsource their content creation. (Source: CMI)

B2B marketers are most likely to outsource writing, with 64% seeking outside help. (Source: CMI)

60% of marketers create at least one piece of content each week. (Source: eMarketer)

58% of B2B marketers will spend more on content in 2014. (Source: CMI)

So the jobs are there, but the competition is stiffer for getting them. And be patient with yourself. You’re starting/growing a BUSINESS, which means hopefully you’re in this for the long haul. This takes longer than a week. I know doubt can creep in when you feel that you’re doing everything you can and nothing is happening, but again, be patient with yourself.

If your writing is good; your rates are competitive; and you consistently market, you will land jobs. You will. But you gotta stay in the game to do it.

More Helpful Posts

3 Questions All Freelance SEO Writers Should be Asking Themselves in 2014

Freelance Writers: How to Land Jobs When You Have $0 & Your Marketing Tactics Aren’t Working – 5 Areas to Assess

Good luck!

P.S.: Did you know that the average salary of SEO writers is $66,000 as of this writing? That’s $15,000 above the median household income in the U.S. right now.

SEO Copywriting Course Online

P.P.S.: Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

Google Releases First Penguin Update In Over A Year

SEO WRITING NEWS …

Google has confirmed that they updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major changes in the Google search results. The SEO industry began speculating that this was a Penguin refresh and all evidence pointed to it. [Source: SearchEngineLand.com]

What Was Google’s Original Penguin Update All About?

Here are some posts that will bring you up to speed, and how it affected SEO writing.

Penguin 2.0 and the Evolution of SEO Writing: A Web Optimization Specialist Details What’s Changed and How to Adapt

Freelance SEO Content Writers: 6 Things You Need to Do to “Penguin Proof” Your Writing Samples

SEO Writing Rules Post-Penguin 2.0: Infographic

P.S.: Did you know that the average salary of SEO writers is $66,000 as of this writing? That’s $15,000 above the median household income in the U.S. right now.

SEO Copywriting Course Online

P.P.S.: Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.