Pigeon: Google’s Latest Algorithm Update & What It Means for SEO Writers

Google has rolled out another update (July 24th). As it had no official name, the folks over at Search Engine Land named it “Pigeon.”

What’s Google’s Latest Update — Pigeon — All About?

Well the first thing you must know is that it affects U.S. Local Search results. Google gave a very vague statement about it, saying that it “created closer ties between the local algorithm and core algorithm(s).” Yeah, like I said, not a lot of detail. I dug further to find more detail, and found a more expansive explanation via this post, which stated:

Google's Pigeon Update and what it means for SEO writersThe core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

The changes will be visible within the Google Maps search results and Google Web search results.

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

In addition, Google said that this new algorithm improves their distance and location ranking parameters.

How Does the Google Pigeon Update Affect You as an SEO Writer?

Primarily, good, properly SEO’d content still rules.

You want to make sure that your client’s content is specifically SEO’d for local search results. For example, if your client owns a barbershop in Harlem in New York, you want to make sure that “Harlem New York Barbershop” is one of your keyword phrases, not just (NYC barbershop) and that it is put in your meta tags (eg, include city/state in title tags, H1s, content, alt tags, etc.).

Be sure to tell your clients to …

a) Get active on social media: Stuff written on social media filters out to review sites, directory sites, etc. According to Search Engine Land, Google’s Pigeon Update “favors directory sites (most likely because those sites have more authority)”; and

b) Claim their business listing via Google: This quick and easy to do — and it’s free!

FYI, find out more on what’s absolutely known about Google’s Pigeon Update.

Why the Google Pigeon Update Means More Opportunity for Freelance SEO Writers

It seems that every time Google does an update, it brings more opportunities for freelance writers. This one is no different. How/why? Because social media is more important than ever. Many clients have gotten the message that they need to invest in content, but many still haven’t jumped on the social media bandwagon.

This latest update underscores the need for that more than ever. So if you haven’t added social media to your list of SEO services, now’s never been a better time.

P.S.: Did you know that the average salary of SEO writers is $66,000 as of this writing? That’s $15,000 above the median household income in the U.S. right now.

SEO Copywriting Training: Course Discount

P.P.S.: Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

Freelance Job Opening: Hubstaff Writing and Marketing Specialist ($100-$150/Post)

We’re looking for someone to help run our blog.  How much you are involved will be up to you. Ideally this person would be able to write posts that would promote our product but also engage new users and current users. Great writing is a must, but also the ability to engage and create an audience.

$Pay$

$100-$150/per post, depending on the amount of research needed. Note: This is for posts only; we’ll discuss salary for other duties with candidates we’re considering working with.

What’s In It For You?

Freelance Writing JobThe unique opportunity that working with us will provide:

  • The author of this content can be YOU, so your authorship grows.
  • Our blog currently ranks very well and has a lot of respect from Google. So anything that you publish will be ranking naturally in the serps almost immediately.
  • Hubstaff is a software platform for remote work that is growing at around 30 workers and 18 companies each day.
  • You’ll be joining a marketing staff of 1. There is a large potential for the right person to grow with our company for years to come.
  • The Hubstaff blog currently drives only a small % of these signups.  The goal is to increase that %.
  • Available co-founders that are willing to work and invest in content.

Are You the Ideal Candidate?

Ideal candidate will have a good understanding of:

  • Blog writing and management
  • Infographics (not creating them, but being able to collect the data and create the ideas)
  • Social media and post distribution
  • Using metrics to build posts
  • Conversions / Analytics

Types of Content We’re Looking For

The posts that we develop will dive very deep into specialized topics like:

  • How to hire great developers on freelance sites
  • Ultimate guide type posts that collect and summarize several tools, software’s etc… or step by step educational type content
  • How to use certain software tools
  • Many marketing type posts that explain how or where to obtain clients

Our Target Market(s)

Demographics that we serve:

  • Software development firms
  • Small digital agencies (design, development, marketing)
  • Ecommerce sites
  • Hosting companies
  • Any companies that employ remote based employees

Examples of Content We’d Like You to Create

Here are some examples of the posts that we are looking to create:

How to Apply

Send credentials to dave *at* hubstaff.com. We’ll be in touch with candidates we’re interested in working with.

P.S.: Did you know that the average salary of SEO writers is $66,000 as of this writing? That’s $15,000 above the median household income in the U.S. right now. Get qualified to apply for freelance / SEO writing jobs like the one listed here. Get trained as an SEO writer. — today!

SEO Copywriting Training: Course Discount

P.P.S.: Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.