3 Things to Ask Clients This Time of Year That Can Land You More SEO Writing Jobs

Written by Yuwanda Black

When we list freelance writing jobs on Mondays on this site’s companion site, InkwellEditorial.com, I usually list what’s coming up for the week here and there.

Well this week, I’d promised to write a post detailing three things you should ask clients this time of year to help you get more SEO writing jobs — based on what’s helped me the last few years. I’ve decided to table that post until next Thursday, December 5th. The reason is, I made a mistake. When I made the editorial calendar for this week, I completely overlooked that it was Thanksgiving today.

I know, I know — how could I forget this?

Well, I travel (now I’m in Jamaica) and sometimes it throws off not only my body clock, but my holidays, days of the week, etc. 🙂

A Fun Thanksgiving Day Game for Freelance (SEO) Writers

I apologize for the confusion and invite you to play a little game with me entitled, What are you Grateful for as a Freelance Writer on this Thanksgiving Day. A few years ago, I wrote a post entitled, The Freelance Writer’s Thanksgiving Prayer. I add to it every other year or so. It’s truth, written tongue-in-cheek style.

So add what you’re grateful for today in the comments section below, ok? I’ll start it off — you can see my comment below … And Happy Thanksgiving to my American friends!

RECAP: What Was Published Recently

Following is what was published on InkwellEditorial.com, this blog’s parent site, recently.

Last Thursday on SeoWritingJobs.com: Why I Love Cheap (SEO) Writing Gigs

Last Friday: The weekly Quick Tip for Freelance Writing Success (we publish one every Friday; this is the most recent one)

Monday: Freelance Writing Jobs for the Week of 11/25/2013

Tuesday: Self-Publishing Money-Making Tips for the Holidays: Are You Leaving $$ on the Table by Not Doing These 3 Things? I’ve been writing, self-publishing and selling ebooks online for over a decade — since 2002. In this post, I detail three things I’ve done over the last couple of years that have helped me sell more during the holidays.

Yesterday: The Freelance Writer’s Thanksgiving Prayer: What are You Thankful for as a Freelance Writer?

Sunset: The Cliffs of NegrilP.S.: It’s Almost Time for the SEO Copywriter Training Class in Jamaica. Have you registered yet?

FYI, did you know that the average salary of search engine optimization writers is $66,000 as of this writing. That’s $15,000 above the median household income in the U.S. right now.

SEO Content Writer Average Salary, Fall 2012

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

 

Why I Love Cheap (SEO) Writing Gigs

Written by Yuwanda Black

I love cheap writing gigs for a lot of reasons, which I discuss in a guest post I recently did for e-Junkie.

One of the Main Reasons I love Cheap Writing Gigs

It seems my freelance career is always transitioning. Knowing that cheap writing gigs are out there allow me to make these transitions a bit easier. Following is the trajectory of my writing career – and why I‘ve written for as little as $3 for 500 to 1,000 words, and as much as a three or four thousand for a few pages.

Transition #1

When I was downsized out of my last job back in 2007, I vowed never to work for someone else again. And knock wood, I haven’t thanks to my discovery of SEO writing – which was rife (still is!) with tons of cheap gigs back then. But, I digress . . .

My main goal when I lost my last job was to just be able to keep the promise of remaining self-employed to myself. So I took all kinds of freelance writing work – even writing for as little as $3 per article (for AssociatedContent when they used to pay for previously published stuff).

Why I Love Cheap SEO Writing Gigs

Transition #2

The second transition came when I realized back in 2010 that self-publishing was really paying off for me. That year, for the first time ever, over half my annual income came from ebooks I wrote and self-published.

So in 2011, I spent an entire year writing, writing and self-publishing. I uploaded 50 titles to Amazon that year.

Knowing I could market for, and pretty easily land some cheap writing gigs allowed me to make the transition to self-publisher without worrying so much about keeping my income steady. Oh yeah, I have a mortgage, car insurance, homeowners insurance and all the other bills associated with being an adult.

Transition #3

Self-publishing allowed me to step back from the day-to-day operations of my SEO writing company a bit. My income took a hit, which was fine with me because I know that self-publishing is my FINAL career.

I don’t want to write for clients forever; it’s nice to have the option. That’s one of the great things about being a freelance writer that I love by the way. But one day, I want to retire and not be accountable to anyone. Producing my own stuff will allow me to do this.

Transition #4

I’ve self-published well over 50 ebooks; most of them have been non-fiction, how-to (about freelance writing, SEO writing, self-publishing, small business marketing, etc.).

While those do great, they have to constantly be updated to stay current, so lately, I’ve turned to fiction writing. Back in May, I published my first romance novel. I’ve published two other works outside of my normal genre. Now, I’m writing a crime novel under a pen name.

This genre really resonates with me. I have a Bachelors in Sociology. I also did a year of a Masters program at John Jay College of Criminal Justice in New York, and love crime shows like Criminal Minds, Law & Order: SVU, etc.

How the criminal mind works has always fascinated me, so I’m diving headlong into “crime writing.” And I’ll continue my romance writing.

Conclusion

I guess my overall point is, knowing you can land some cheap writing gigs in pinch if you need to gives freelancers the flexibility they need build their careers to suit their lives and meet their goals – whatever they may be.

Right now, you might be thinking, “But if I have to market, why not go after the higher-paying writing gigs?”

Because in my opinion and experience, it takes a bit more effort to find – and land – those gigs. And as I say in the piece over on e-Junkie about why I love cheap writing gigs:

The marketing grind as a freelancer is a constant one because you’re in business. And that’s what business is – it’s a constant hustle. But sometimes, the hustle is taken out of you and you just want to land a gig, pay your bills and relax.

My final piece of advice is this – have a plan for how you want YOUR freelance writing career to go. Know where you want to be in a year, three years, five years, etc. It’ll make deciding whether to take on certain jobs much easier – and sometimes you may come to the realization that that cheap writing gig can be just the ticket you need to get you where you want to go.

Share Your Thoughts

What do you think about cheap writing jobs? Have you done them? Have you ever thought about them in this light? Please share in the comments section below.

 WHAT WE’VE COVERED RECENTLY

Following is what was published on InkwellEditorial.com, this blog’s parent site, recently.

Last Friday: The weekly Quick Tip for Freelance Writing Success (we publish one every Friday; this is the most recent one).

Last Sunday: The State of Freelancing: How Do You Value Your Time?

Tuesday: How to Get Freelance Writing Jobs Using LinkedIn Free Mini Tutorial: 5 Tips That Have Worked for Me. Regular contributor Tiffany Howard REALLY schooled us on how to use this popular social media site to land gigs — a must read!

Yesterday: Getting Your Freelance Writing Business Off the Ground: 4 (More) Steps & You’re Ready to Go! This is the second part of this post, submitted by the wondrous Karen Cioffi.

Sunset: The Cliffs of NegrilP.S.: It’s Almost Time for the SEO Copywriter Training Class in Jamaica. Have you registered yet?

FYI, did you know that the average salary of search engine optimization writers is $66,000 as of this writing.

That’s $15,000 above the median household income in the U.S. right now.

SEO Content Writer Average Salary, Fall 2012

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

 

Holiday Marketing Ideas for Freelance SEO Writers: 3 Ideas That Have Worked Really Well for Me the Last Few Years

Written by Yuwanda Black

Jingle bells, jingle bells, jingle all the way; oh what fun it is to …

“Fun my patootie, I’m broke as all get out. I guess everyone’s in holiday mode and there are no writing jobs out there now. Can’t wait until January when everyone gets back into business mode and some gigs start rolling in!”

3 Reasons the Holidays are a Good Time to Market for Freelance / SEO Writing Jobs

It’s that time of year again – yeah, the holidays. It comes every year, yet every year some of us get caught with our marketing drawers down. If you’ve been lax on your marketing, you’re in luck. Why/how?

I. Content Marketing Is Being Used to Reach Prospects: Well, the good news is that it IS the holidays and that means marketing dollars are being spent; specifically on content marketing Proof? Following is some insight.

From Thanksgiving Thursday through Cyber Monday, your customers will get bombarded with digital marketing touchpoints through every channel, and email marketing still delivers some of the best holiday ROI. [Source: Responsys, Email marketing: Winning holiday creative, part 1]

AND …

Fully six in ten B2C marketers (60%) plan to increase their content marketing budget over the next 12 months (compared with 55% last year), and 72% percent are creating more content than they were one year ago … [Source: MarketingProfs.com, 2014 B2C Content Marketing Benchmarks, Budgets, and Trends]

II. The Holiday Shopping Season is Longer: A friend of mine from New York City posted the following pic on his Facebook page on Halloween, and another friend commented, “To [sic] early in the year to see that.” So what does this have to do with getting freelance writing work?

How to Find Freelance Writing Jobs During the Holidays

Oh New York City, I soooo miss you, especially this time of year — but, I digress.”

Well, as consumers go, so do businesses. And, people are shopping earlier than ever. Proof?

ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  … With 40% of consumers shopping by Halloween, … The holiday is an important opportunity to leverage and build long term consumer relationships and loyalty. Building your holiday content marketing (emphasis added) strategy around long term discoverability and engagement – with frequently refreshed content and deals, while setting that expectation with the consumer – will garner more fruitful and long term visits. [Source:  RIO SEO, Content Marketing Strategies & Key Stats: Holiday 2013 Look Forward]

Companies use the holidays to not only sell to them one time, but to act as a jumping off point to build long-term relationships. And, much of this is done via content marketing.

III. Multi-Channel Shopping Options: Mobile devices like iPhones and iPads have changed how consumers shop. They expect a seamless shopping experience – whether they’re shopping virtually or in-store. For example, one freelancer commented recently on a post here about using her mobile phone while shopping. She wrote:

I use my phone to do searches all the time — particularly before making a purchasing decision while in a store.

FYI, this is part of what’s known as “omnichannel” shopping (also spelled omni-channel and omni channel).” Retailers know – and are responding — to this. How?

The latest development in retailing is called omni-channel, and … within two to three years, this form of retailing, which lets consumers move seamlessly among all retail environments — real and virtual — as if they were one, will be the norm.

Here’s how omni-channel is already working. H.H. Gregg and Jo-Ann Fabric and Craft Stores, to take two examples, let their consumers check inventory by store, buy online and pick up the product at their chosen location. Restoration Hardware makes its stores into brand showrooms, where consumers can handle and test products while shopping the chain’s vast online catalogs and website. [Source: AdAge.com, ‘Omni-Channel’ Is Coming: Make Big Shifts in Your Agency, or Be Left Behind]

As an aside, one survey showed that retailers say they’re missing out on 6.5% of revenue as a result of not being an omnichannel retailer — which translates to $65 billion being left on the table.

With this type of revenue being left on the table, do you think retailers aren’t responding to this new shopping model?

Exactly!

And what does this mean for you as a freelance writer? MORE content that needs to be created, eg, for mobile devices, for the website, for newsletters, for email campaigns, for case studies, etc., etc., etc.

3 Marketing Methods I’ve Used to Land SEO Writing Jobs during the Holidays

Now that you know why there’s such a great need for content this time of year, following are three ways of landing jobs that have worked well for me in the past.

I. Writing Special Reports: I wrote about this a few years ago in the post, Content Marketing Tip for Freelance Writers: How to Make Money During the Holidays by Creating Special Reports.

Content marketing wasn’t even as popular as it is today when I wrote this post back in 2010. Nowadays of course, it’s all the rage – and makes this way of landing freelance writing gigs this time of year even better IMO.

II. Offer Content Marketing “Campaigns”: What do I mean by this? As opposed to just getting in touch and offering your freelance writing services, offer to do year-round campaigns. For example, after Christmas comes the New Year, then there’s Valentine’s Day, then St. Patrick’s Day, etc.

One of the main reasons businesses continue to cite for not doing more in the way of content marketing is a lack of time – as in, they don’t have it. By offering “campaigns” like this, you solve this problem for them.

Learn more about this idea here.

III. Bundle Services: Two easy ones to bundle are SEO writing and social media. After all, if you produce the content, who better to distribute it for them. Clients LOVE “all-in-one” SEO/writing services. This way, they don’t’ have to deal with one freelancer for this, another one for that, and yet another one for that other thing.

Gain more insight into how to bundle your SEO writing services to earn more this time of year.

Share Your Insights

What holiday marketing ideas would you add to this list? What have you tried that’s worked (or not worked)? Please share in the comments section below.

Sunset: The Cliffs of NegrilP.S.: It’s Almost Time for the SEO Copywriter Training Class in Jamaica. Have you registered yet?

FYI, did you know that the average salary of search engine optimization writers is $66,000 as of this writing.

That’s $15,000 above the median household income in the U.S. right now.

SEO Content Writer Average Salary, Fall 2012

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.

Getting SEO Writing Jobs: What Happens When You Keep Marketing (Real-Life Scenarios)

Written by Chrislyn Pepper

Continuing to market for SEO writing clients is a challenge for every writer in this business. You get busy and stop allocating time to marketing. You don’t get new clients for a while, and temptation hits to quit and do something else. But, these are two occasions that it becomes even more important to keep marketing. Following are five reasons why.

I. The SEO writing market is more competitive.

More of your targeted SEO Writing clients know what search engine optimization is and how to do it. When Yuwanda first started marketing, she needed to educate her potential clients on the basics of SEO and how it affects their website. SEO just wasn’t known.

Today, most companies and website owners are familiar with SEO, and are delving into social media optimization. More companies are hiring in-house SEO copywriters in addition to their marketing managers. This boom of SEO knowledge means more people know the value of SEO writing.

Since clients know they need SEO content to advertise successfully online, you can focus less on educating clients about the service and more on connecting with their needs. You just need to reach out to more people to find those who aren’t being helped with their writing needs.

SEO Content Writing Business Advice on Marketing

II. Some marketing efforts don’t stop when you do.

This past week, a local agency called. I thought someone was responding to my current marketing efforts for my SEO writing service.  Instead, they asked me to take on a transcription contract.

I haven’t done medical transcription since 2002. I haven’t marketed my medical transcription service since the year before that. Yet, every now and then I receive calls from the marketing I did way back then.

Yuwanda and several other SEO writers mention that people contact them months and sometimes years after sending contact information.  Your marketing efforts pay off when you least expect them.

III. SEO writing clients respond when you consistently follow-up.

**Follow-up with old SEO writing clients.

**Follow-up with people you send an initial contact e-mail.

**Follow-up with people who express an interest in your service.

Let me say it once more for good measure – follow-up.

During my follow-up emails, the representative of a marketing agency answered. Her e-mail stunned me. In addition to details on the topics she wants for pitches, she added,

 “We had a pretty busy month in October. If you’re no longer interested that’s fine. Thanks!”

If I didn’t follow-up, then I wouldn’t have known about her writing needs. But, why on earth do you think she has the impression I would no longer be interested in work after just under two months?

IV. If you don’t give up on your SEO writing business too soon, you’ll get clients.

Writers quit.

They don’t get enough work.

They take on more work than they can handle.

Life happens.

Your potential writing clients have to deal with turnover, missed deadlines, and poor copy. Unfortunately, this is the reality of the freelance market, but it doesn’t have to be your business’ reality. You can be the writer who picks up the SEO writing jobs that other leave behind.

How Long Before SEO Writing Success Comes?

So, how long should you keep trying? Remember, Yuwanda says she tries 9011 ways before she quits. Funders and Founders infographic lists the number of times successful people kept trying at from 3 to 10,000!

If you stick to your marketing plan and do it consistently, you’ll find SEO writing clients.

V. You can be a successful writer that gets too much work.

It’s hard to imagine having too many client offers, if you are still struggling to get your first steady clients. If you continue to market consistently though, it’s going to happen. Create an overflow plan now, so the fear of success doesn’t hinder your marketing efforts.

Consider these three options for the work you can’t handle:

  • Outsource overflow work to other writers.
  • Hire employees and expand your writing service.
  • Discontinue lower paying clients and accept hire offers.

Ok, so here’s the take-away. Marketing is one of the three core requirements to having a business. If you don’t market, your business is (or soon will be) nonexistent.

So, even if you don’t like taking the time to market, use one of these 5 reasons or find a reason of your own that makes you sit down and do it.  The ultimate reward is much greater than the many SEO writing clients you find.

About the Author: Chrislyn Pepper is a freelance, SEO blog writer. Her niche is SEO content writing for medical professionals, but she writes on a variety of subjects. Visit http://www.chrislynpepper.com to get blog content or SEO blog writing tips. You can also connect with her on LinkedIn or Twitter. Chrislyn Pepper turns blogs into building blocks for businesses.

P.S.: The SEO Copywriting Class Taught in Jamaica Will be Here Before You Know It. Sign Up Today!

P.P.S.: Earn Extra $$ Every Month by Offering Social Media Consulting Along with Your SEO Writing Services.

How to Become an SEO Consultant

FYI, did you know that the average salary of search engine optimization writers is $66,000 as of this writing. That’s $15,000 above the median household income in the U.S. right now.

SEO Content Writer Average Salary, Fall 2012

Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.