Written by Yuwanda Black
Jingle bells, jingle bells, jingle all the way; oh what fun it is to …
“Fun my patootie, I’m broke as all get out. I guess everyone’s in holiday mode and there are no writing jobs out there now. Can’t wait until January when everyone gets back into business mode and some gigs start rolling in!”
3 Reasons the Holidays are a Good Time to Market for Freelance / SEO Writing Jobs
It’s that time of year again – yeah, the holidays. It comes every year, yet every year some of us get caught with our marketing drawers down. If you’ve been lax on your marketing, you’re in luck. Why/how?
I. Content Marketing Is Being Used to Reach Prospects: Well, the good news is that it IS the holidays and that means marketing dollars are being spent; specifically on content marketing Proof? Following is some insight.
From Thanksgiving Thursday through Cyber Monday, your customers will get bombarded with digital marketing touchpoints through every channel, and email marketing still delivers some of the best holiday ROI. [Source: Responsys, Email marketing: Winning holiday creative, part 1]
Fully six in ten B2C marketers (60%) plan to increase their content marketing budget over the next 12 months (compared with 55% last year), and 72% percent are creating more content than they were one year ago … [Source: MarketingProfs.com, 2014 B2C Content Marketing Benchmarks, Budgets, and Trends]
II. The Holiday Shopping Season is Longer: A friend of mine from New York City posted the following pic on his Facebook page on Halloween, and another friend commented, “To [sic] early in the year to see that.” So what does this have to do with getting freelance writing work?
“Oh New York City, I soooo miss you, especially this time of year — but, I digress.”
Well, as consumers go, so do businesses. And, people are shopping earlier than ever. Proof?
ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween. … With 40% of consumers shopping by Halloween, … The holiday is an important opportunity to leverage and build long term consumer relationships and loyalty. Building your holiday content marketing (emphasis added) strategy around long term discoverability and engagement – with frequently refreshed content and deals, while setting that expectation with the consumer – will garner more fruitful and long term visits. [Source: RIO SEO, Content Marketing Strategies & Key Stats: Holiday 2013 Look Forward]
Companies use the holidays to not only sell to them one time, but to act as a jumping off point to build long-term relationships. And, much of this is done via content marketing.
III. Multi-Channel Shopping Options: Mobile devices like iPhones and iPads have changed how consumers shop. They expect a seamless shopping experience – whether they’re shopping virtually or in-store. For example, one freelancer commented recently on a post here about using her mobile phone while shopping. She wrote:
I use my phone to do searches all the time — particularly before making a purchasing decision while in a store.
FYI, this is part of what’s known as “omnichannel” shopping (also spelled omni-channel and omni channel).” Retailers know – and are responding — to this. How?
The latest development in retailing is called omni-channel, and … within two to three years, this form of retailing, which lets consumers move seamlessly among all retail environments — real and virtual — as if they were one, will be the norm.
Here’s how omni-channel is already working. H.H. Gregg and Jo-Ann Fabric and Craft Stores, to take two examples, let their consumers check inventory by store, buy online and pick up the product at their chosen location. Restoration Hardware makes its stores into brand showrooms, where consumers can handle and test products while shopping the chain’s vast online catalogs and website. [Source: AdAge.com, ‘Omni-Channel’ Is Coming: Make Big Shifts in Your Agency, or Be Left Behind]
As an aside, one survey showed that retailers say they’re missing out on 6.5% of revenue as a result of not being an omnichannel retailer — which translates to $65 billion being left on the table.
With this type of revenue being left on the table, do you think retailers aren’t responding to this new shopping model?
And what does this mean for you as a freelance writer? MORE content that needs to be created, eg, for mobile devices, for the website, for newsletters, for email campaigns, for case studies, etc., etc., etc.
3 Marketing Methods I’ve Used to Land SEO Writing Jobs during the Holidays
Now that you know why there’s such a great need for content this time of year, following are three ways of landing jobs that have worked well for me in the past.
I. Writing Special Reports: I wrote about this a few years ago in the post, Content Marketing Tip for Freelance Writers: How to Make Money During the Holidays by Creating Special Reports.
Content marketing wasn’t even as popular as it is today when I wrote this post back in 2010. Nowadays of course, it’s all the rage – and makes this way of landing freelance writing gigs this time of year even better IMO.
II. Offer Content Marketing “Campaigns”: What do I mean by this? As opposed to just getting in touch and offering your freelance writing services, offer to do year-round campaigns. For example, after Christmas comes the New Year, then there’s Valentine’s Day, then St. Patrick’s Day, etc.
One of the main reasons businesses continue to cite for not doing more in the way of content marketing is a lack of time – as in, they don’t have it. By offering “campaigns” like this, you solve this problem for them.
Learn more about this idea here.
III. Bundle Services: Two easy ones to bundle are SEO writing and social media. After all, if you produce the content, who better to distribute it for them. Clients LOVE “all-in-one” SEO/writing services. This way, they don’t’ have to deal with one freelancer for this, another one for that, and yet another one for that other thing.
Gain more insight into how to bundle your SEO writing services to earn more this time of year.
Share Your Insights
What holiday marketing ideas would you add to this list? What have you tried that’s worked (or not worked)? Please share in the comments section below.
P.S.: It’s Almost Time for the SEO Copywriter Training Class in Jamaica. Have you registered yet?
FYI, did you know that the average salary of search engine optimization writers is $66,000 as of this writing.
That’s $15,000 above the median household income in the U.S. right now.
Remember, when you learn how to write SEO content, you learn so much more than this one skill because it gives you the knowledge you need to take control of your financial future.