SEO Writers: Details on a $595 Keyword Research Project (Some Things You Should Know If You Do Keyword Research for Your Clients)
Feeling “Unsure” of Yourself as an SEO Writer?
As an aside, I started to turn down this entire project – for two reasons. One, I’m here in Jamaica and while I always work when I’m here, I was looking forward to some downtime. I’d worked my tail off before leaving home in order to free up some time. But alas, it wasn’t meant to be.
I’ve worked more since I’ve been here than I wanted to – way more! – but that’s the life of a freelance writer (you take work as it comes for the most part). And not for nothing, this project paid a bundle – enough to pay for my whole trip here and then some – for about a week’s worth of work. See why it was hard to turn down?
The second reason was the REAL reason I almost turned this SEO writing project down – I felt it was outside my scope. You know when you get some project that you think, “Can I handle this? Am I really equipped with enough knowledge to do this project justice?”
I rarely feel this way as I’m very confident in my abilities as a writer / editor / SEO content specialist. But, but this project made me feel this way. Why? Because it was for a medical site. I’m very familiar with legal terminology and how lawyers work, think, etc., but the medical profession is foreign to me for the most part.
Also, I was dealing directly with the “CEO” of the company. And I was on “vacation” – away from the comforts of my home office where everything (scanner, email, etc.) is within arm’s reach.
But, I decided to “push myself.” The very fact that I felt a bit intimidated made me take the project on because in my opinion, the only way to grow – in any facet of life – is to push yourself outside whatever your normal boundaries are.
So my firm took on the project – and I’m so glad I did. It wasn’t nearly as “hard” as I thought; the client was a dream to work with, and we’ve even discussed other work she wants done on a couple of other projects.
So the lesson here is – when you think you can’t, that’s exactly when you should push yourself to DO.
Now, to the details of keyword research for this project.
Doing Keyword Research – Some Things SEO Writers Should Keep in Mind
Part of the reason this client wanted the content on her site rewritten was to get more traffic. So of course, some keyword research had to be done.
Most of my SEO writing company’s clients provide us with the keywords they want us to write on. This client didn’t. So we did it. Following are a few observations from this experience I thought I’d share with you.
Experience: If you don’t know how to do keyword research, then don’t do it. You can always outsource this portion of the project.
What to Charge for Keyword Research: I did some web surfing to find out what others were charging for this service – and like most things related to freelance / SEO writing, the rates for doing keyword research were all over the place.
At New Media Words, we charge $85/hour.
Content Dictates Keyword Research: As we were rewriting content for this client’s entire site, I did some preliminary keyword research first to get the main keyword phrases down, then went back and did research for the individual pages once I knew what they were (which was dictated by the rewriting of the content, of course).
Rewrite Content: I actually did all the writing for this project myself as it came out of the blue and I didn’t want to burden my outsourcers with it. I also wanted “the challenge” as I talked about before. As the owner of an SEO writing company, it helps to keep my skills sharp also if I do some of the writing – even though I can afford to outsource all of it for the most part.
That being said, after I’d written the content, I went back and “sprinkled the keywords throughout it.” The reason is, when you write content, it can be hard to “write naturally” if you’re trying to think of which keyword to stick where.
So for me, it’s easier to write the content first, then go back and insert applicable keywords. Usually, you can integrate them more naturally (eg, write themed content instead of keyword stuffed content).
Keyword Research Proposal / Contract Ebook
I’ll be putting together a little ebook about this project, because more and more clients are requesting that SEO writers do keyword research – so the little e-pamphlet I’m going to write will contain a keyword research proposal, what exactly doing “keyword research” entails (from my point of view), and how to go about it.
Of course, I announce it here when I’m done.
SEO Copywriting Training Class in Jamaica Next April – New Details
I hoofed it to I can’t tell you how many hotels on 7-Mile beach here yesterday, personally checking out hotels for participants. I finally found one . . . its:
Right on the beach (10 steps and you’re there);
Large room (some hotels can make you feel squeezed; no this one, the rooms are very roomy;
Flat-screen TV (with cable);
Great amenities (eg, coffee maker right in your room which is replenished with supplies daily);
Large; roomy shower (really nice bathrooms all around);
Two full-sized beds in each room;
In-room safe for valuables;
Nice, cold AC (a lot of the hotels here have AC, of course, but it doesn’t get cold enough sometimes for my liking);
Balcony and/or terrace off each room (depends on which floor you’re on);
Security (almost every hotel here has this too, but this one is super secure – you won’t have to worry about a thing – eg, no one who’s not staying at the hotel can enter);
Free Wi-Fi (in the lobby only (not in your room, although you can pay for access to it on a daily/weekly basis if you want)). This was the only downside to this hotel IMO; and
Extra-nice hotel staff – they couldn’t have been more accommodating to my gazillion questions. I met the hotel manager herself and she personally escorted me around.
The hotel is relatively new, so everything is super nice (a lot of the hotels here, though nice, can be dated). Not this one, everything is super shiny, extra clean and just all-around nice.
What is this hotel? Well, you’ll have to wait until I get back home (after Dec 4th). I want to get more pics and do a final post about the class. This way, you’ll be able to SEE for yourself what I’m talking about.
Remember, the cost of your hotel is INCLUDED in the price of the SEO writing seminar. And, you can bring a friend/loved one, as your room includes two beds.
On a personal note . . .
Tomorrow is the Reggae Marathon. I have to pick up my running packet today, and there’s a big “pasta party” for all participants tonight. I’m looking forward to it, but really ready to have it done so I can enjoy my last few days on the island.
Between work and training, it’s been hectic; I’ve barely had time to breathe.
FYI, there’s a new post in the Living in Jamaica series over on InkwellEditorial.com. It details what the Reggae Marathon experience is all about. I did the marathon here last year, but never posted the pics.
Enjoy, and have a great weekend.
P.S.: Wanna join me in Jamaica and learn how to start a high-earning career as an SEO writer?
Register for the SEO copywriter training class. A nominal deposit reserves your spot. Learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life! Proof? See average salary of SEO writers in graphic just below.
P.P.S.: Avoid freelance writing dry spells by making extra money as an affiliate marketer: Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites.
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