Cheap SEO Article Writing Gigs: Why Some Are Grateful for Them — Especially in This Economy

I received a short email from a freelancer today inquiring about the SEO writing class in Jamaica. I wanted to share it becuase it kind of summed up the sentiment of many when it comes to taking on low-paying SEO article writing gigs.

This aspiring freelance article writer wrote:

Hello Yuwanda,

I hope this finds you well. Do you have anymore spots open for your SEO [copywriter] training [class] in Jamaica? . . . I’ve been enjoying your blog posts on accepting low paying jobs.

Recently an SEO firm responded to one of my queries and they only pay $15 instead of $25 per article. However that is still better than many of the low paying jobs I’ve seen (emphasis added), and I do have expenses to take care of. I’m glad to have gotten your insight on this subject.
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FYI, there are still spots left open in the Jamaica SEO writing class. I know many have just turned their attention to it, so following is a recap of the deadlines you need to be aware of.

Important Deadlines to Remember about the SEO Copywriter Training Class in Jamaica

October 1, 2012: Deadline to attend course for $1,197 (if you require accommodations; if you don’t, the rate is $997). You can send a deposit of $250 to reserve your spot, or send in the full payment.

January 18, 2013: Deadline to reserve a spot JUST by sending a deposit ($250). After this date, only full course payments will be accepted and no refunds will be given.

February 18, 2013: Deadline for balance of payment due.

April 17, 2013: Arrive in Jamaica!

April 18, 2013: Start SEO copywriter training.

Questions: If you have additional questions, you can always email me [info-at-InkwellEditorial.com]. As I get a lot of email, put “SEO Jamaica” in subject line so I can find your inquiry in my Inbox quickly.

See you in paradise!
Yuwanda
P.S.: Remember, learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life!

P.S.S.: Learn How Much You Can Earn as a Freelance SEO Article Writer — See Actual Numbers from Real Freelancers

Advice for “Cheap” SEO Article Writers That May Surprise You

In last week’s post here, we discussed the plight of one freelancer who was thinking of taking a gig that would put her firmly in the “cheap SEO article writer” category. Oh boy did the comments fly on that one!

Well, she sent me an update. Did she take the low-paying article writing gig, or decide to pass? Read on to find out.

Cheap SEO Article Writer for Hire

She wrote:

Hey Yuwanda,

Thanks again for calling me and putting things in to perspective. After some thinking, and getting your feedback, I decided to go with the project.    

It turns out the project was easier than it appeared to be.  Basically, I have to pull [current] news ( I knew watching the E! network was good for something) from around the U.S. , write a quick blurb about it and then relate how my client’s firm would handle cases like that.  [Each post is in the 150-300 word rang. And, to tell you the truth, it’s been quite easy.  

The difficult part is reading through [some boring reference material to make sure the posts are  accurate- pfui! But, other than that I banged out 13 yesterday and am finishing up the last 7 now.  

We agreed to do a delivery of 20 a week. I know I should’ve had a better delivery date, but I know myself, and if I give a longer deadline, I will lolligag instead of getting the work done (still working on that). ‘

Thanks again for all of your help!  

P.S.  And, yeah he paid me half up front.  So, once I deliver the first 40, he will fund me for the 2nd round.

MY ADVICE TO THIS FREELANCER ON ACCEPTING THIS LOW-PAYING ARTICLE WRITING GIG

Congratulations! I’m so glad this is all working out for you.
 
FYI, be sure to SAVE that particular money and put it towards your goal b/c it will make it so much more worthwhile. As I said, I’ve been in that situation several times. Sometimes, all of the monies from the projects I did didn’t go to what they were supposed to, and it frustrated me b/c it felt like I’d “worked for free.”
 
So, my advice is this . . . don’t use the money from this particular project to pay other bills or dip into it for everyday/other expenses — it’s so easy for this to happen. As soon as you get it, put ALL of it away towards your goal. Not only will you reach it that much sooner, again, it’ll make the sacrifice of working so cheaply worthwhile.
 
Again, congrats. I know you’re going to be super-successful one day b/c you’re not afraid to do what it takes.

ADDITIONAL INSIGHT INTO TAKING ON CHEAP ARTICLE WRITING GIGS

Just a couple of more things I wanted to add to this – when you’re weighing the pros and cons of whether to take on article writing gigs that don’t pay as well as you’d like, think about how/if you can “systemize” them so that you make doing them go smoother.

For example, one client I had who paid me $15 for 250-word finance posts. Way cheap, I know! But, I did some research up front so that I had “go to” sources I could tap. This way, I wasn’t doubling back every week to find sources. This cut down considerably on the amount of time I had to spend on the project on a monthly basis.

Finally, continue to market for higher-paying work. I could have worked longer with my low-paying client if I’d wanted. I could have even marketed for more SEO writing jobs at that cheap rate and probably landed them. But, I only did this project because it was steady work and I had some pre-set financial goals I was working towards.

I never stopped marketing for higher-paying work; in fact, I never even advertised my “cheap” article writing rate. That was kept strictly under wraps; the SEO writing rates on my site always remained higher. Once I started landing higher-paying article writing gigs, I phased out the lower-paying ones as soon as I could.

FYI, NEVER leave a client in the lurch; always finish out whatever contract terms you’ve agreed to. I’m a big believer in karma, so if you say you’re gonna do something, then stick to that.

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NOTE: Did you catch the recent post on InkwellEditorial.com (this site’s parent site) about how to get ebook writing / editing jobs? It’s a growing need. I shared how just yesterday I gave a prospect a $3,500 proposal for this type of project he’d contacted my firm about. I heard back today. In next week’s post on InkwellEdiorial.com, I’ll share how it all panned out. 
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CONCLUSION

I hope this little series has given you some insight into how/why cheap article writing gigs can have their place. I’ve said it a million times, but how you handle your freelance SEO writing career is up to you.

There is no one road to success. So don’t feel bad about taking on gigs that pay less than what you know you should be earning. If it suits a particular purpose at that time, then go for it – but don’t’ get stuck there. The higher-paying article writing gigs are there – and you should ALWAYS be marketing for them.

Knowing Everything You Know Now, Would You Have Accepted This Low-Paying SEO Writing Job?

In light of this new information, do you think this freelancer made the right decision? Do you only consider higher-paying article writing gigs? Please share in the comments section below. And speaking of higher-paying SEO writing jobs . . .

P.S.: Have you signed up for the SEO copywriter training class in Jamaica yet?

A nominal deposit reserves your spot. Learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life! Proof? See average salary of SEO writers in graphic just below.

On a Personal Note

I went to the dentist yesterday for a root canal. Ugghhh! My mouth is sore today.  I feel like an old woman — only able to eat soft foods. It sucks! And not only that, I found out I need some more dental work done. ll I can say is, take care of your teeth. I thought I did a pretty good job — I brush 2-3 times a day, floss regularly and don’t eat a lot of sweets.

But, guess what? Eating fruit can ruin your teeth. I told my doctor I didn’t eat a lot of sweets, so I didn’t understand why I had that cavity. He said because I ate a lot of fruit (I had to tell him abt my diet), the acid eats away at the enamel. Apparently, teeth soften as you get older and ingesting acidic foods/beverages speeds up the decay process.

On so many levels, getting older just sucks! “Softer teeth” are just one more thing to add to the list.

Thank goodness it’s all caught in time and can be fixed before major damage could be done. Just one more reason I’m looking forward to some beach time in Jamaica soon.

P.P.S.: Avoid freelance writing dry spells by making extra money as an affiliate marketer: Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites.

Copyright © 2012: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without the editor’s written consent (linking to is fine).

An SEO Content Writer Asks, “Should I Write 80 Blog Posts Per Month for What This Client Wants to Pay Me, or Not?”

Recently, I received the following email from a fellow SEO writer. Just to give you some background, we’ve been keeping in touch for probably a year/year and a half or so now. She’s struggled to achieve some professional and personal goals, so keep this info in mind when you read my response, ok?

She wrote:

Hello Yuwanda,

I hope all is well and you are enjoying the last few days of summer.  I haven’t been writing for a while, because fortunately, I have been swamped with work the entire summer.

I have a question, and I am not sure if it pertains to other readers issue as well. As you know, I have been trying to increase my profits for a while now, and it’s been a struggle since my brain is like “one in a hand beats two in the bush”.  So, I have been busy with the low-paying clients.  At this point in my life, I really need a good coach.  I invested in a few, however, they haven’t resonated with me or always wanted me to lower my rates to meet the market.  

So, my … client made an offer, he wants me to do 80 blog posts a month, for get this — $500 bucks! (emphasis added) I told him that wasn’t going to cut it, of course, I said I can give it to him for $1,600, however, he came back and said $ 800.00. I understand that this is a very low price point, however, $800 is more than enough money I need to invest in a good quality coach.  I remember you said, if you want to make your business grow, do whatever it takes, even if that means getting a second job.  

I am not trying to think of this as 80 blog posts a month, but rather looking at it as paying for my coaching that I need. So, I am wondering, how would you handle this situation?  My boyfriend says I am better off getting a job at Mcdonalds before I take on this kind of work.

My Answer

I actually picked up the phone and called this freelancer, because I didn’t have time to respond via email (I’m absolutely overwhelmed with work these days). Following is what I told her . . .

If I were in her shoes, I’d accept the gig. Now before you get all riled up, let me explain. This freelancer has been struggling to build her business to the point where she can pay other writers. One of the things this requires is a financial nest egg. As I put it in this post:

This is why you have to build in a cushion; this way you have the upfront funds to pay freelancers without feeling the financial hit so acutely.

Furthermore, I would never advise anyone to do something I wouldn’t do myself. I’ve been in this situation a few times in my career. When I lost my last full-time corporate recruiting job, I didn’t have a lot of money in the bank – and I had a big-a** mortgage staring me in the face every month, along with other bills. So, I took on a lot of low-paying jobs to not only pay off some debt, but to build an emergency fund.

For example, I had one client who paid $25 per SEO article (this was in 2007). He guaranteed me a certain amount of work over a certain amount of time if I would lower my rate to $15 for a series of blog posts he wanted for a new financial site he had kept putting off.

While I wasn’t happy with the rate, the posts were only 250 words and I knew that within 3 months, I could have the financial cushion I needed, so I accepted the gig.

How to Accept Lower-Paying SEO Writing Jobs – and Feel Good About It

I advised this freelancer to put parameters on the project, which is what I did with my client. The parameters I set were:

i) A timeline: ie, I’ll do this for three months to help you get this new site off the ground);

ii) Number of posts: We hashed out exactly how many posts per week/month that he wanted.

I advised this freelancer to see if she could get the client to agree to a lower number of articles/blog posts – for the same amount of money (eg, instead of 80, tell him you could do 50 or 60 for that amount).

iii) Word count: As I said, my client’s blog posts were only 250 words, and I stuck pretty close to this, not going over by 50 or 100 words, which can be easy to do. If you consistently “overwrite” blog posts/”SEO articles by 30, 40 or 50 words, you’re in essence giving away free content.

This freelancer should make sure that the client is clear on the word count, especially if he’s used to her giving him longer articles, even when he’s requested shorter ones.

iv) Delivery: I delivered posts to my client weekly, instead of the 2-3 days turnaround time he’d become accustomed to when he placed an order with me.

I don’t think I said this to this freelancer, but she should negotiate a longer delivery, eg, deliver content twice a month. This gives her time to fit his writing into HER schedule, instead of her being more on his schedule. See what I mean?

These are the biggies I’d cover.

The bottom line is, if you’re going to take on a low-paying SEO writing gig, make sure that you’re very specific with the client. Get everything in writing – and get them to pay up front (if not all, then at least half).

My client usually paid up front every month. I requested this because he was getting a steep discount.

The Beauty of Low-Paying SEO Writing Jobs

Probably the only benefit is they’re relatively easy to come by. And if you do them with a goal in mind, it makes them more palatable.

As soon as I got my financial cushion in place, not only did I shed a few low-paying clients, I started writing and self-publishing my own line of ebooks so that I could diversify my income.

My point in relaying all of this is – there is no one right road to success (I’m lucky in that nowadays, I don’t have to take on writing jobs). I know I wouldn’t be where I am today if I hadn’t made certain sacrifices. I was DESPERATE to never have to go back to working for someone else again, so I did whatever it took – even accepting low-paying SEO writing jobs – to get where I knew I wanted to be.

Conclusion

I know many will disagree with my advice to this freelancer. And it’s one reason I don’t like to discuss freelance/SEO writing rates. As I’ve said before, everyone is different – their hopes, dreams, goals, ambitions, etc. But no one has to pay your bills but you, so you have to do what’s best for you when it comes to work.

The way I’ve always made decisions about which freelance / SEO writing jobs to take on has nothing to do with what “the industry norm” is or what other freelance writers think — and everything to do with my life and my goals.

As usual, I hope this insight helps.

What Would You Do? Would You Accept This Low-Paying SEO Writing Job?

Please share in the comments section below.

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NOTE: Did you catch the recent post on InkwellEditorial.com (this site’s parent site) about why it’s important to learn how to freelance -– especially in this economy? It hit home for many. In the comments section, some enlightening stories were shared.
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On a Personal Note

I hope you’re enjoying the last waning days of summer. I know I am – yard work, training for two upcoming marathons (one full, one half (oh boy!)), catching up on some reading, etc.

It’s a gorgeous fall-like day here in HotLanta (Atlanta). It was in the high 50’s when I went for my early morning run and I just reveled in the crispness of the air and the change of season coming on. I absolutely j’adore (one of only about 3 French words I know!) this time of year. Even though I love fall, I AM looking forward to some beach time in Jamaica soon. 

And, speaking of . . .

P.S.: Did you sign up for the SEO copywriter training class in Jamaica yet?

A nominal deposit reserves your spot. Learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life! Proof? See average salary of SEO writers in graphic just below.

P.P.S.: Avoid freelance writing dry spells by making extra money as an affiliate marketer: Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites.

Copyright © 2012: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without the editor’s written consent (linking to is fine).

SEO Content Writing Questions: On Marketing, Targeting Niches, Doing Keyword Research & More

One thing before we get to today’s post.

I’ve been receiving a tsunami of questions lately, many of which are just too involved to answer. While I actively encourage readers to send in questions (which I do my best to answer), please understand, I simply don’t have time to answer queries that essentially amount to writing a business plan or being an on-call business coach. 

Much of small business is figuring out a lot of stuff on your own. And if there’s one thing that’s covered on the internet, it’s small business. So hunker down and do your research. In the early days of my SEO writing career, I actively set aside time to do industry reading – which I continue to do to this day. Because so much changes in SEO all the time, it’s not an option – it’s necessary.

Now, to today’s post.

4 Questions about SEO Content Writing from a Freelancer 

Following is an email I received from a reader recently about various aspects of being a SEO content writer. Hope my insight helps. For ease or reading, my responses are in blue.

Yuwanda: 

I ordered your SEO [writing] ebooks and thanks to your advice was able to fearlessly land some regular work writing SEO articles and blog posts for an SEO writing company. I have some questions and hoped you may be able to answer them for me directly or on your blog.

N-

First, thanks for your purchases. And yes, I have totally enjoyed my summer. Alas, as fall arrives, I’m making a concerted effort to seriously get down to work (it’s so hard!).

Following are my answers to your questions.

1. I am currently being paid the rate you originally earned when you started writing articles in 2007 ($25/500 word SEO article). I know that I could be earning more if I was working directly with clients rather than receiving assignments from a firm that acts as a “middle man”. Do you have any advice on how to find companies I can approach directly to try to drum up SEO writing work?

Much like any other business, it’s good ole research — via the internet, niche-specific industry associations, networking via Chambers of Commerce, etc.

2. I’ve discovered that the SEO writing niche I like best tends to be with creative companies – personalized notecard companies, online gift companies, etc. I feel like for the most part creative businesses may not be investing in SEO services yet and I would love to approach an untapped market — but how? I am afraid that I don’t know enough about SEO to sell my services as an expert and that I may have to spend a lot of time describing the ins and outs of SEO (which I’m comfortable with to to an extent, but would much prefer to find ways to reach companies who are creative, know the value of SEO, and are ready – but just haven’t taken action yet). Do you have any thoughts on how to best reach those untapped prospects?

See answer above.

Also, special reports work well once you find prospects to market to. For example, you can do one on the basics of SEO and how their type of business could benefit from it, eg, A Simple SEO Strategy for Creative Businesses. Put a strong call-to-action at the end, eg, call for a free SEO consultation.

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NOTE: Did you catch yesterday’s post on InkwellEditorial.com (this site’s parent site) about why it’s important to learn how to freelance -– especially in this economy? It hit home for many. In the comments section, some enlightening stories were shared.
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3. I would like to market my services and provide interested clients with specific stats on the impact of my work. Most often I am given keywords, I write the blog posts and articles, and I never hear how much the client likes them, let alone if they are effective. How does anyone track how successful their SEO articles are? Is there a way to track metrics on my own website so I can definitively say, “with my techniques and creative, unique content, your webpages will receive on average x% more traffic”. How do you track how effective your articles are?

Most times, you have no control over this. And you shouldn’t. That’s the job of the client’s web analytics/internet marketing firm. It’s a whole other specialty – one that costs a mint (usually $3,000 to $5,000 – on the low end — just to get started). I’ve worked with firms that charged a minimum of $10,000 to get started – and it’s because they start with in-depth site analysis and go from there.

 So, one thing I want to make very clear here to all SEO content writers is that it is not your job to provide web analytics services. Make sure your clients understand the role of an SEO writer in the search engine optimization process if they ask for services like this that are outside of your area of expertise. Why?

Because web analytics is a specialty in and of itself and it is very complex, which is why it costs so much. Following is what web analytics is.

Web Analytics Defined (courtesy of Wikipedia):

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. . . . Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor’s behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response. Google Analytics is the most widely-used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.

See how involved web analytics is?

SEO writers work IN CONJUNCTION WITH internet marketing/web analytic firms. Your job is to provide the copy. Their job is to provide the keywords you write on and to “optimize” the site to increase traffic. Content is just one part (a very important part) of web analytics; but it’s not the only ingredient.

So remember, as an SEO writer, you’re just responsible for the content. You should have a fundamental understanding of web analytics and where content fits in the overall scheme, but it’s not your job to be a professional web analyzer.

As for client feedback, ask clients directly. For example, in this case study (pdf file), my client said that the copy we produced for his firm increased their client’s website traffic by 25% (see last page). Also, he said our copy tripled site traffic for another client in 90 days.

This was good to know! 

4. Sometimes I receive assignments with keywords I suspect are not going to be that effective, or they want 10 keywords on one page and the end result, no matter how artful I am with words, is just not elegant or natural. Because I’m not the person negotiating directly with the client, I just do the work I’m assigned to do, but feel that I could do a better job sometimes searching keywords myself. Do you use google’s keyword tool and any particular techniques when you research keywords? What do you feel is the maximum number of keywords per page for a higher page rank while maintaining good quality writing that flows well?

I use Google’s keyword tool, but the vast majority of my firm’s clients provide the keywords they want us to write on. They’ve done the keyword/web analytics research, they have the “big picture” and they know what the client’s overall, long-term objective is.

FYI, I do request some information from clients, eg: (i) where content will be used (newsletter, article marketing, landing page, etc.); (ii) target market; (ii) editorial direction; etc.

As for maximum number of keywords per page for a higher page rank while maintaining good quality writing that flows well, this depends on what the client ordered. Is it a foundational piece – which is a longer article (500-700 words or more), or is it a blog post (which usually runs 250-350 words)?

FYI, keyword density is much less important these days. Usually 1-2% is all that’s requested when it used to be 3-5%. Writing themed SEO content has replaced the “keyword density” driven content.

MANY thanks Yuwanda! I am a big fan of your blog posts and your ebooks. I look forward to your responses 🙂 

Glad to be of help!

P.S.: Did you sign up for the SEO copywriter training class in Jamaica yet?

There are 10 slots left. A nominal deposit reserves your spot! Learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life! Proof? See average salary of SEO writers in graphic just below.

P.P.S.: Avoid freelance writing dry spells by making extra money as an affiliate marketer: Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites.

Copyright © 2012: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without the editor’s written consent (linking to is fine).

3 Reasons SEO Content Writers Need to Keep Up with What Google Is Doing (Hint: It Affects Your Earnings)

I sent out the following tweet late last week.

RT @NickStamoulis : via @WebProNews Webmasters Suspect A Significant Google Algorithm Update Just Happened http://t.co/ZRtuMddN

I don’t know if Google has done another update or not, but when they do, it usually means more work for SEO writers.

Why I Think Google Might Have Done Another Algorithmic Update

Two things make me think that maybe they have done an update: (i) One of my ignored minisites has all of a sudden started earning $5, $7 and $10+/day – without me doing more work on it —  when it’s been rocking along at $1-$3 or $4/day for a while now.

Also, I have a friend who consistently earns $30-$50 per day from one site. Her earnings had dropped for the last couple of months to $20-$30. Within the last couple of weeks, her earnings have picked back up again – she said she recently had a $60+/day, and she’s only had a few of those since she started tracking her earnings a little over a year ago.

When Google does an update, I love it — mainly because it’s easier to market for — and land — new SEO writing clients (more on this below).

3 Reasons SEO Writers Need to Keep Up to Date with What Google Is Doing

(i) Google delivers the most traffic:  In case you don’t know, there are tons of search engines (more on that below). The three largest ones are Google, Yahoo and Bing (MSN).

Just how much more traffic does Google deliver compared to the other major search engines? Much more! Proof?

The top U.S. search engines for the four rolling weeks ending on August 11, 2012 were released by Experian Hitwise US.  The company is an expert at collecting and delivering daily insights from the biggest global sample of Internet consumer behavior to help marketers.  The results indicate that Google again captured the gold for the top share of U.S. with 1,527,530,284 visits or 66.03% of the search market share.  

This means that an astounding 66% of all web traffic (in the U.S.) is delivered by Google! So you can see how important it is to be in the know about what this search giant is doing.

Rounding out the top three, Google was followed by Bing (10.43%) and Yahoo (9.79%). FYI, here’s a more comprehensive list of search engines.

Knowing if Google does an algorithmic update is extremely important as an SEO writer because . . .

(ii) It affects how you write web copy: The rules of SEO change all the time. This was never more evident than after Google’s infamous Panda update in the spring of last year. One thing to come out of this update was some SEO writing guidelines. I explained how it affected webmasters – and SEO writers alike — in a post here, writing:

The recent Google Panda update has sent webmasters, bloggers and online retailers into a tizzy. Many are scrambling to invest in SEO content now because their sites have lost rank and one of the main things Google tells site owners to invest in if they want to rank well is quality content.”

As this Google algorithm search change caused quite an uproar, the company has come out with a 23 question “test,” if you will, of what content should be on websites.

Here, we delve into these questions one by one, giving you a bit more insight to help you create better content for your clients (and for yourself) that will drive more traffic to your site – and drive it back up in rankings (if you lost rank when Google made its latest algorithm search change).

(iii) It’s a chance to get in front of existing and potential clients: You should take every legitimate chance you can to get in front of potential clients. And when a search engine does an update – especially a major one that sends the web abuzz – it’s an excellent reason to contact them. How/why?

To make them aware — and capitalize on it by doing the following:

a)  Explaining what the update is: give a brief overview, not a Moby Dick-length novel of it;

b) Detailing what the update may mean for their site; and

c) Suggesting proactive measures they can take to head off potential damage.

All of this not only makes them remember you, but cements for them your expertise as an SEO writer. When they need SEO content, who do you think they’re likely to call?

You, of course!

FYI, you can do all of this in a short special report. Learn more about how to land more SEO writing jobs by writing special reports.

See why staying abreast of search engine updates is important as an SEO writer, and how they give you an opening to not only get more work from existing clients, but also to reach out to new clients?

Before we wrap up, following is just a bit more info on search engines you can add to your knowledge bank.

How Many Search Engines Are There?

It’s unknown exactly how many search engine websites there are on the web.  Certainly thousands, if you include what are really hobby sites. 

Ninety-five percent (95%) of all search engine traffic is generated by a very small number of search engines.  In the region of 100.  However, the majority of that traffic actually depends on only a few truly unique databases, operated by Google, Yahoo, and Microsoft [Bing]. 

Here’s a more comprehensive list of search engines.

How to Find Out if Google Has Done an Update

The first place to look is Google’s blog. They usually announce the major ones there.

The other places are industry-leading websites and blogs. Three of my favorites are Web Pro News, Search Engine Land and the SEOBook.com blog.

Hope this info helps!

Share Your Thoughts

Do you keep up with search engine updates?  If so, how? If not, will you start now? Please share in the comments section below.

Best,
Yuwanda
P.S.: Want to learn how to earn $100-$250+/day writing SEO content? Get SEO copywriter training. You can take the class online, or attend a hands-on seminar in Jamaica! Learning SEO is about so much more than learning a new skill; it’s about changing (taking control of) your life!

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