On-Page SEO Factors That Must Be in Place to Rank Well When Building a Website

Today’s entry is a guest post from Charles Dodgson of WL Marketing, an SEM submission services company.

Editor Note: Before we get to today’s post, I wanted to take a moment to explain what “on-page SEO” is all about for those who might not know. The reason is, when SEO experts talk about search engine optimization, they usually divide it into two categories, on-page SEO and off-page SEO. Both are defined below. BTW, social media SEO (SMO) is quickly becoming a noted third category.

What is On-Page SEO?

On-page SEO refers to things that can be done ON a web page. Some of these things include how the URL is written; creating keyword-rich titles; writing a web page’s meta tags so that they accurately reflect what it’s all about (eg, the title, description and keyword tags); etc. Some more common on-page SEO factors include intra-site linking, site architecture, SEO content and keyword density.

What is Off-Page SEO?

Off-page SEO refers to doing things like the following to help your site to rank well, eg, link building; submitting web pages to search engines like Google, Yahoo and Bing; commenting on other blogs; article marketing; social bookmarking; photo sharing via sites like Pinterest, Flickr, etc. Notice that none of these have anything to do with changing things on a page; they all take place “OFF the page.” Hence, the name off-page SEO.

As an aside, in yesterday’s newsletter for InkwellEditorial.com,  this site’s parent site, we discussed how summer is a great time to get behind-the-scenes projects like this done so you can be ready to go when the busy fall season rolls around. So if this is something you’ve been meaning to do — it’s a good time to get on it.

Now that you have a better understanding of what on-page SEO is all about, let’s get to Charles’ post – which is a really good one written in easy-to-understand language (thank goodness, right?!).

ON-PAGE SEO FACTORS THAT MUST BE IN PLACE TO WRANK WELL WHEN BUILDING A WEBSITE

When you build a new website, there are a lot of on-page search engine optimization factors that you need to consider. Modern-day content management systems (CMS’) like WordPress and Joomla can make doing your on-page search engine optimization easier. However, SEO is something you need to take great care with. And, spending a lot of time on improving your website’s on-page SEO can mean a lot for your business.

Below I have highlighted some of the on-page SEO factors that need to be considered when you start up a new website. A lot of these SEO aspects are fundamental and should be implemented from the starting stages of the website production process. Some of these are critical to ranking well and would be difficult to implement after the site is already online. Hence, it saves time and money if you integrate them right from the start.

URL STRUCTURE

The URL structure of your blog posts and pages on the website is very important in terms of SEO. If you have ever seen a website URL that has a lot of numbers or characters, this is a representation of a poorly optimized URL structure.

The URL structure of your website should always be optimized to revolve around the keywords of the pages. For instance, if you have a page on your website called the “about us” page, you want the URL structure for that page to include the words about us. This is a very dumbed down example but it holds true for all pages of the website. No matter what type of blog post or page you have on the site, the keyword should be found throughout the URL structure.

In case you hadn’t picked up on it, the main keyword for this page is “on page SEO.” Hence, the URL for this page is http://seowritingjobs.com/on-page-seo-tips.

TITLES

Just like the URL structure of every blog post or page on the website should revolve around the keywords, the title of the page should also revolve around the keywords. A lot of websites will put the name of the site in the title of every page, just before the name of the pages which are found in the title. This is often found in a lot of big brand websites but it is not a good suggestion for small businesses that offer products or services that are looking to get found online.

Putting the name of your page or blog post in the title before the name of your website appears is a good on-page SEO suggestion. If you use a content management system like WordPress, you can install a plugin like the All-In-One SEO or WP Yoast SEO plugin. These plugins make optimizing your websites titles extremely easy to do.

DESCRIPTIONS

Search engines will sometimes automatically use the first couple sentences of every page as the description for that page. This is a very bad idea if you are trying to rank your pages for targeted keyword phrases.

You should write out a unique description for every page on your website that includes the keyword phrases that you are targeting. This provides every page with a description that uses your keywords naturally and effectively. More often than not, the first couple sentences of your pages will not contain your precise keywords so allowing the search engines to use this automatically is poor on-page SEO.

About the Author: Consult WL Marketing, a reliable and affordable SEM submission services company, for end-to-end solutions pertaining to SEO and online marketing of websites. Affordable link building services by WL Marketing are tested and monitored to deliver optimized results and rankings within weeks.

P.S.: Ditch Your Job and Start a Successful Career as an SEO Copywriter? Get SEO Copywriting Training Today.
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P.P.S.: Summer is Here: Want to avoid freelance writing dry spells by making extra money as an affiliate marketer? Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites. Updated with 2012 PayPal screen shot of earnings!

Copyright © 2012: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without the publisher’s written consent (linking to is fine).

SEO Writing Jobs: How One Freelance Writer Landed 10 New Potential Clients – In One Day


I’m always telling freelance writers — especially SEO writers – how much work there is out there, how easy it is to get and how soooo many business people don’t even know what SEO is. Some believe me, some don’t. The following email I received on this past Monday (6/18) illustrates all of this perfectly, so I wanted to share.

Note: All bold emphasis are mine.

This SEO writer wrote:

Hi Yuwanda.

I find myself in a unique situation. I don’t think this happens too often to freelance writers.

I just came from a meet and greet at my local chamber of commerce. None of the business owners I talked to had ever heard of SEO, and a lot of them were interested in learning more about it. A few of them wanted to flat out hire me on the spot. So I passed out my business cards and promised to contact them tomorrow to go over a few things.

One of the interested owners runs a website that he’s been trying to market with no success. He gave me the link, told me to have a look at it and tell him what I can do with it. Well I just got through looking at it. It’s a website spouting religious extremist views that promotes violence and racism. I would never, ever want to promote something like that, not even for the price he’s offering me.

How do I politely decline this job without offending the owner or being accused of discrimination?

By the way, chambers of commerce are great ways to meet clients. I’m not a member but I only paid $10 to attend, and walked away with 10 potential new clients. I was even invited to the chamber of commerce meet and greet in a city across the state line about half an hour away. The membership there is much bigger, which means more clients for me.

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Editor Note: Get free articles for reprint for your blog, newsletter, website, etc. at YuwandaBlack.com; a subsidiary site of InkwellEditorial.com, this site’s parent site. Articles cover SEO, ebook publishing, freelance writing, etc.
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MY ANSWER

Even though the question had little to do with SEO writing, again, I wanted to share it — and it’s copied verbatim by the way — because it illustrates perfectly how the market for SEO content writers is wide open. And we’re just at the beginning.

If you read the recent post on InkwellEditorial.com, this site’s parent site — which discussed why there are so many opportunities in freelance writing – you’ll see some stats at the end that discuss why SEO writing is so popular (ie, because of content marketing).

Now, following is my answer to this freelance writer’s question.

K-:
 
First, congrats on your Chamber success. I’ve been telling freelancers for years that this is one of the best ways to land clients — for exactly the reasons you’ve stated. That’s totally mirrored my experience — and I’m usually the only freelance writer in the room.
 
As for how to politely decline this client, I’d just say that I have a company policy that prohibits me from working on content that is religious, sexual and/or violent in nature (and FYI, add this disclaimer to your website if it’s not already there).
 
That’s all you need to say.
 
Good luck with turning your leads into actual paying clients. This form of networking really is like shooting fish in a bowl 🙂

Following are some related post on how to land freelance writing (SEO) jobs via Chambers of Commerce.

Since it’s summer, which tends to be a slow period across the editorial spectrum, now is a great time to visit some Chambers in your area to start building relationships with small businesses. Come fall, you’ll probably be busier than a red ant at a Sunday picnic in the park.

Good luck.

Personally Speaking: One of my best girlfriends from Chi-Town (Chicago) is visiting for the next few days, so I’ll be out of touch until next Tuesday. I’ll be checking email sporadically, so if it takes me a few days to get back to you, it’s because I’m having some true girlfriend fun here in the ATL (Atlanta)!

Hope you’re enjoying your summer. 🙂

Related Posts

Freelance Writing Advice: Why Every Freelance Writer Should Join a Chamber of Commerce

Freelance Writers: What to Look for in a Chamber of Commerce Before You Join

Yuwanda
P.S.: Ditch Your Job and Start a Successful Career as an SEO Copywriter? Get SEO Copywriting Training Today.
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Find this post informative? Follow Us on Twitter.

Submit a Guest Post: This site and its parent site, InkwellEditorial.com, now accept guest posts. Get the guest post submission guidelines.

P.P.S.: Summer is Here: Want to avoid freelance writing dry spells by making extra money as an affiliate marketer? Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites. Updated with 2012 PayPal screen shot of earnings!

Copyright © 2012: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without the publisher’s written consent (linking to is fine).

Writing for SEO: How to Find Clients Who Have a High Demand for SEO Articles

Following is a question I received recently from a freelancer about getting SEO writing jobs. He wrote:

Hi Yuwanda,

I’m looking to acquire clients that have a high demand for SEO articles. When you’re searching for clients, what do you look for to assess how much work (and pay) they are likely to demand?

MY ANSWER

In short, I don’t qualify clients in any particular manner beyond seeking out B2B clients, as opposed to B2C clients. And just in case you don’t know what I mean, let me clarify a bit more. A student who’s taking the SEO Copywriting Training course recently emailed me, writing:

 . . . you mention B2B which kind of confuses me. How does that differ from freelancing as my own small business to other clients?

I responded . . .

I’m not sure what you mean by this question, [but] taking a stab at it, there are usually two kinds of customers B2B (business to business clients), or B2C (business to consumers). Most of my clients are B2B, which means my clients’ customers are OTHER BUSINESSES, NOT consumers. 

Why I Don’t Qualify Potential SEO Writing Clients

It’s just too time consuming – for me; if you want to, then by all means go for it. I don’t take the time to research type of business beyond niche (eg, “I want to target realtors“). More in-depth research you’d do if you were qualifying them would be how many employees they have; how much they’re likely to spend on marketing; how often they outsource; etc. Again, I don’t do this type of in-depth research.

My Marketing Strategy for Getting SEO Writing Jobs

Because SEO writing (and content marketing in general) is still a very new niche and many businesses are investing in it – large and small alike – I operate from a “success by the numbers” viewpoint. Meaning . . . I know that if I contact a certain number of companies per day, week, month, etc., I will land “x” number of jobs. 

Proof of the need for content, hence the need for (SEO) content writers?

Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works. [Source: Junta42.com, What is Content Marketing? If You’re Not Content Marketing, You’re Not Marketing]

So there’s tons of work out there — tons, without having to qualify clients unless you want to. And FYI, there is no right or wrong here.

I’ve been writing SEO copy since 2007 and have been freelancing since 1993, so I rarely – very, very rarely – market directly for work anymore as most of my jobs come by way of referral. But keep in mind that I also have other income streams, (eg, my ebook writing and affiliate marketing income); hence, I advise others to do as I say, not as I do in this case.

I hope this insight helps. One more thing before I sign off for this week . . .

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Editor Note: Get free articles for reprint for your blog, newsletter, website, etc. at YuwandaBlack.com; a subsidiary site of InkwellEditorial.com, this site’s parent site. Articles cover SEO, ebook publishing, freelance writing, etc.
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How to Use the Slow Summer Season to Get More Freelance Writing Work

The slow editorial season is officially here. I actually look forward to these times (not from a financial perspective – but what’ya gonna do, no?) because it gives me time to try out new business ideas. A few have been tickling around my brain lately, so I’ll be focusing on those.

I point this out to say that this is an excellent time to do all of those things that you never seem to have time to do when you’re in the full swing of the busy season. In tomorrow’s post on InkwellEditorial.com, I’ll give a rundown of 7 things you can do now (during the slow summer months) that will help increase your income when the busy fall season arrives.

It’s amazing how quickly summer passes, so use this time wisely; I’m here to help! So, stay tuned for tomorrow’s post, ok?

Yuwanda
P.S.: Ditch Your Job and Start a Successful Career as an SEO Copywriter? Get SEO Copywriting Training Today.
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Find this post informative? Follow Us on Twitter.

Submit a Guest Post: This site and its parent site, InkwellEditorial.com, now accept guest posts. Get the guest post submission guidelines.

P.P.S.: Summer is Here: Want to avoid freelance writing dry spells by making extra money as an affiliate marketer? Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites. Updated with 2012 PayPal screen shot of earnings!

Copyright © 2012: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without the publisher’s written consent (linking to is fine).

Tips on How to Write SEO Articles Quickly

Last week, I answered a question from a new SEO writer about article spinning software. It was taking her a long time to turn out content for clients, so she basically wanted to know what I thought about using this type of software to write articles quicker. This week, I want to give some tips I use to speed up the process when I’m writing articles.

As an SEO writer, you’re going to write on a lot of topics you know nothing about. I’ve written on everything from welding techniques to how to make wire jewelry – all in the span of one work day. For me, at least, it’s what makes this profession so interesting (I get bored quickly). I also happen to be a pretty fast writer (my skills have been honed by years of freelancing).

But if you’re new AND you’re writing SEO content on topics you know nothing about, it can make for some long days. So, following are a few “write fast” techniques I use, as well as some tips from one other experienced SEO writer.

Write Fast! SEO Writing Tips from Two Pros 

I. Google It: The first thing I do when I get keywords from a client on topics I’m unfamiliar with is head straight to Google. I’ll spend anywhere from 15 minutes to half an hour surfing and reading to gain an understanding of what the topic is all about.

I stick to authority sites, eg, if it’s an article about medicine, then I’ll read what’s written about it on WebMD.com. There’s a lot of junk/non-truths on the web, so you must be really careful to get your research from an authority source.

After reading a few articles on authority sites, you should be able to craft a 300-500 word article.

This is basically what I do. Following are two more tips from an SEO writer who chimed in on last week’s post.

II. Use Article Marketing Directories: SEO writer Paul suggests using article marketing directories (and video sharing sites) writing:

. . . for the person who’s struggling to write an article in under a few hours, here’s what works for me. For an original article I know nothing about, I go to Ezine Articles and pull 3 related articles and read them over. Then I go to YouTube and watch 1 or 2 videos. Total time-about a half hour. But after that half hour, I know more about the topic than 95% of the public. Then of course I proceed to write an original article, which takes me another half hour or so for 500 words. 

III. View Videos on YouTube: Everyone ingests information differently. I prefer to read than watch/listen to videos. But many experts do videos, so if this medium works for you, then by all means go for it.

I’d never thought of using YouTube for research (again, I prefer to “read” than “listen”), but this is an excellent suggestion.

CAUTION! 

The one thing I caution against is taking the word of anyone. Again, make sure you’re getting your information from an authority source – no matter which method you use (be particularly careful using content found on article marketing directories). See #1 in this post about Google’s SEO writing guidelines to learn why this is critical when writing SEO content. 

So many people steal content these days it’s ridiculous. But, it’s pretty easy to tell an “authority” on a subject – no matter where you find your content (eg, on YouTube, or an article on EzineArticles.com). Click through to their website and view their credentials. If they’re an expert, trust me, they will have some listed. Also, Google their name.  If you can’t find credentials on a source, then don’t trust the info — period. Look for an authority source you can trust who knows what they’re talking about.

More “Write Fast!” Tips

Write First, Edit Later: Just get all of your thoughts down on paper. You can edit them later. I find that when I do this, I usually have to spend time cutting out text instead of trying to get to 400 or 500 words. 

Cut/Paste: I cut and paste the URLs of websites I want to refer back to in a research document. I also cut and paste the relevant part of an article I want to use right on the same page where I’m writing the article. I do this so I don’t have to keep referring back to a website, which saves time. 

Save Research: If a client is going to be a repeat client – and especially if you’re going to be writing on the same subject – save your research. This way, you can have “go to sources” right at your fingertips; you won’t have to do research all over again. This will save a ton of time.

Use Quotes: This can help towards word count. If I’m writing an article of say, 500 words, I’ll stick in a quote, where possible. This can be 50 to 75 words. As a rule of thumb, any quotes I use don’t take up more than 10-15% of the article.

Practice Your Typing: This may seem old school, as most seem to come out of the womb knowing how to type these days. But it’s a learned skill. I remember watching my mom type; she went to a business administration college (aka “secretarial school”).  She could do like 110-120 words per minute. Her fingers literally flew when she typed!

I learned to type by taking a class in high school, 10th grade – on a manual typewriter with no letters/numbers on the keys (this was on purpose so students could learn how to type without looking at the keys).

I point all this out to say — while many know how to type, they never worked on speed. The last time I was tested (for a job many, many moons ago), I typed like 80-85 words per minute. Now, I probably type like 100 wpm. And, it all goes back to my typing class in high school. First, we learned how to type without looking at the keys, then we worked on speed. 

Thanks Ms. Corley!

SEO Writing Tips: Conclusion

It’s rare that I spend more than an hour and a half on any article (of between 400-500 words). Remember, I’ve been at this a long time and seem to have a knack for writing/reading fast. So be patient with yourself. You’ll get there.

Hope these tips help.

Yuwanda
P.S.: Ditch Your Job and Start a Successful Career as an SEO Copywriter? Get SEO Copywriting Training Today.
seo-copywriting-training

Find this post informative? Follow Us on Twitter.

Submit a Guest Post: This site and its parent site, InkwellEditorial.com, now accept guest posts. Get the guest post submission guidelines.

P.P.S.: Summer is Here: Want to avoid freelance writing dry spells by making extra money as an affiliate marketer? Learn how to earn $50-$150/day online pretty seamlessly in the best-selling ebook, How to Make Money Placing Ads on Free Classified Ad Sites. Updated with 2012 PayPal screen shot of earnings!

Copyright © 2012: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without the publisher’s written consent (linking to is fine).