Today’s entry is a guest post from Charles Dodgson of WL Marketing, an SEM submission services company.
Editor Note: Before we get to today’s post, I wanted to take a moment to explain what “on-page SEO” is all about for those who might not know. The reason is, when SEO experts talk about search engine optimization, they usually divide it into two categories, on-page SEO and off-page SEO. Both are defined below. BTW, social media SEO (SMO) is quickly becoming a noted third category.
What is On-Page SEO?
On-page SEO refers to things that can be done ON a web page. Some of these things include how the URL is written; creating keyword-rich titles; writing a web page’s meta tags so that they accurately reflect what it’s all about (eg, the title, description and keyword tags); etc. Some more common on-page SEO factors include intra-site linking, site architecture, SEO content and keyword density.
What is Off-Page SEO?
Off-page SEO refers to doing things like the following to help your site to rank well, eg, link building; submitting web pages to search engines like Google, Yahoo and Bing; commenting on other blogs; article marketing; social bookmarking; photo sharing via sites like Pinterest, Flickr, etc. Notice that none of these have anything to do with changing things on a page; they all take place “OFF the page.” Hence, the name off-page SEO.
As an aside, in yesterday’s newsletter for InkwellEditorial.com, this site’s parent site, we discussed how summer is a great time to get behind-the-scenes projects like this done so you can be ready to go when the busy fall season rolls around. So if this is something you’ve been meaning to do — it’s a good time to get on it.
Now that you have a better understanding of what on-page SEO is all about, let’s get to Charles’ post – which is a really good one written in easy-to-understand language (thank goodness, right?!).
ON-PAGE SEO FACTORS THAT MUST BE IN PLACE TO WRANK WELL WHEN BUILDING A WEBSITE
When you build a new website, there are a lot of on-page search engine optimization factors that you need to consider. Modern-day content management systems (CMS’) like WordPress and Joomla can make doing your on-page search engine optimization easier. However, SEO is something you need to take great care with. And, spending a lot of time on improving your website’s on-page SEO can mean a lot for your business.
Below I have highlighted some of the on-page SEO factors that need to be considered when you start up a new website. A lot of these SEO aspects are fundamental and should be implemented from the starting stages of the website production process. Some of these are critical to ranking well and would be difficult to implement after the site is already online. Hence, it saves time and money if you integrate them right from the start.
The URL structure of your blog posts and pages on the website is very important in terms of SEO. If you have ever seen a website URL that has a lot of numbers or characters, this is a representation of a poorly optimized URL structure.
The URL structure of your website should always be optimized to revolve around the keywords of the pages. For instance, if you have a page on your website called the “about us” page, you want the URL structure for that page to include the words about us. This is a very dumbed down example but it holds true for all pages of the website. No matter what type of blog post or page you have on the site, the keyword should be found throughout the URL structure.
In case you hadn’t picked up on it, the main keyword for this page is “on page SEO.” Hence, the URL for this page is http://seowritingjobs.com/on-page-seo-tips.
Just like the URL structure of every blog post or page on the website should revolve around the keywords, the title of the page should also revolve around the keywords. A lot of websites will put the name of the site in the title of every page, just before the name of the pages which are found in the title. This is often found in a lot of big brand websites but it is not a good suggestion for small businesses that offer products or services that are looking to get found online.
Putting the name of your page or blog post in the title before the name of your website appears is a good on-page SEO suggestion. If you use a content management system like WordPress, you can install a plugin like the All-In-One SEO or WP Yoast SEO plugin. These plugins make optimizing your websites titles extremely easy to do.
Search engines will sometimes automatically use the first couple sentences of every page as the description for that page. This is a very bad idea if you are trying to rank your pages for targeted keyword phrases.
You should write out a unique description for every page on your website that includes the keyword phrases that you are targeting. This provides every page with a description that uses your keywords naturally and effectively. More often than not, the first couple sentences of your pages will not contain your precise keywords so allowing the search engines to use this automatically is poor on-page SEO.
About the Author: Consult WL Marketing, a reliable and affordable SEM submission services company, for end-to-end solutions pertaining to SEO and online marketing of websites. Affordable link building services by WL Marketing are tested and monitored to deliver optimized results and rankings within weeks.
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