SEO Writing Success Secrets: One Successful Freelancer Tells How She Lands Clients and How Much She Earns on Different Projects
Editor Note: Here is the monster Cold Calling Carol post I promised I was going to share with you this week. I added subtitles and did some minor grammar cleanup to make this post more “web reader friendly,” but the substance of the post is all Cold Calling Carol. See all posts in this series.
Cold Calling Carol: An SEO Writing Series Update
I hope all is well and you are doing great. Thanks for answering my question in the last blog post that helped me put things in perspective.
On other news, as far as my cold calling carol update. I am so swamped with work, I am still trying to find the time to market. I even interviewed some VA’s, I am just in the process of getting the tasks that I want complete, etc.
I just got a money management software program and boy is it an eye opener, it showing where my money is going. [It’s going to] paying other freelancers; I am losing profits because I am not charging enough. I know we talked about this over and over again, but this software is a real eye opener.
As far as cold calling carol, I just wanted to give your readers some insight into the type of typical projects I received that are keeping me busy. While cold calling, I got me a “diamond client” that I am in love with because he pays my bills and gives me some play money. However, it’s not the only way I get clients.
Believe it or not, I am kind of introverted, but I hunkered down and faced my fear, going to networking events, hosting workshops and getting referrals have paid off. While, I am nowhere near where I need to be financially, I am much much much better than I was 2 years ago.
Getting SEO Writing Jobs: Types of Projects That are Raking in the $$!
I know some of your readers are probably wondering what kind of clients I am getting. So, I thought it would be nice to show them a bit of projects that I had in my pipeline if that’s okay. I really want to help freelance writers and get them out of writing for $3 per article.
I think copywriting is one of the most valuable skills a business owner can have. So here’s a list of my current projects that helps me rake in the cash and make me feel like I have a real business:
1. Tri-Fold Brochure for a Remodeling company: $147.00 (This literally took me 25 minutes to write).
I had a detailed in person interview with the client and asked him what message he wanted to convey, and wrote down the most important points and elements as he spoke. This is on the low end. I could have charged him more, but I gave him a deal because he pays me monthly for SM Services as well. (Hosted a workshop speaking about social media) then someone told him I was a good writer.
2. 10 SEO articles for an SEO Company who need copy for a [professional services client] (not my client; a different one) $250.00 (cold called the company and built relationship)
3. 20 SEO Blog post a month for a local directory company that focuses content on local businesses and events: $500.00 (met owner at local networking event)
4. 13 SEO rewrites for an SEO company that needed copy for a plumber $260.00 (I cold called the company and built the relationship)
5. 5 Page Website for a credit restoration company $726.00 (I went to business training event and met client there).
6. 20 SEO pages Remodeling website in a different state $1,000 (I gave this client a hell of a deal because this is for my diamond client’s relative, and my diamond client is paying for it).
Why did I go so low? Because I know my diamond client will give me more work throughout the years and I have an affinity for this market; anyone else and I would have charged way more.
7. Social Media Consulting: $150.00 paid at the beginning of the month for 4 sessions – 4th session free when paid in advance (met client at a business training event; was going for a year, and then we finally sat at the same table and began to talk and exchange cards). He was put on my newsletter list and after reading two of my newsletters, he hired me.
8. Social Media Management for same client above that pays me for consulting $300.00 per month (He owns a local restaurant and an accountant biz).
9. Social Media Management for Air Conditioner repair man $197.00 bare minimum service for that low amount (met at networking event)
10. Social Media Management for local remodeling company $247.00 (same client as # 1 that I hosted a social media workshop).
11. 24 SEO pages for a popular football team $500.00 (diamond client) – repeat business is always good business!
12. 24 additional pages for the same football team by rewrote in a different way: $500 (diamond client) repeat business.
13. SEO Meta Descriptions (1,000 of them): $1,500 (diamond client) repeat business.
14. And of course, my diamond client keeps me busy, and we are still in works with working out the final logistics of the big project. You bet I will send you an update when I reach that milestone.
Mind you, the SEO company is the one I cold called originally that helped me land my diamond client, and the same SEO company gives me work from time to time.
Cold Calling Carol’s Advice for Other SEO Writers
As you can see most of my income comes from my diamond client, however, as I said before I can’t rely on him forever.
I get recurring revenue from Social Media and blog posts. So, as your writers can see the field is open for all different type of industries. They can target plumbers, credit restoration companies, general contractors, accountants, nightclub owners — as you know it’s limitless. However, from my personal experience, I think they can make a killing [by landing a “diamond client” like I did] or is it that I lucked out?
SEO Writing Success Is Sooooo Possible!
I remember how I used to be stuck, and on those elance boards feeling like there was no hope. Now I know the writer’s life was quite possible.
I made $700 in one day last week and then $1,300 for the entire week. That’s more money that I ever made at a job in one week.
FINALLY To the Point of Building an SEO Content Writing Team Via Outsourcing
Now I am so busy, I have to prepare a budget for a rockstar team (ie, outsource work to other freelancers).
The Secret to SEO Article Writing Success?
I just wanted to infuse some thoughts into a writer who is thinking about giving up. They just have to hang in there. God knows how many times I wanted to throw in the towel, but I know why I didn’t. And, I think the numbers are exciting to see. I love the fact that I work for so many diverse industries – it works well for my brain!
I hope this helps!
Editor Note: Get free articles for reprint for your blog, newsletter, website, etc. at YuwandaBlack.com; a subsidiary site of InkwellEditorial.com, this site’s parent site. Articles cover SEO, ebook publishing, freelance writing, etc.
Well I told you this was going to be a monster post! Many freelancers are not this generous with the inner workings of their business, so I send out a big thank you to Carol for sharing soooo much specific info.
Following are my thoughts about what she shared . . . .
SEO Writing Business Lessons You Can Learn from Cold Calling Carol
RE Earnings: Keep track of your earnings, or you’ll find that you’re losing money (or earning substantially less, and won’t even realize it. [Related Post: Freelancing and Taxes: 5 Things I Learned When I Filed Taxes This Year That Can Help YOU Earn More Next Year]
RE Hiring a VA: Heed the tip in this post. I’ll expand upon this in a post here (or on InkwellEditorial.com) soon.
RE Marketing: Facing your marketing fears can pay off in spades, as this freelancer illustrates. So don’t be afraid to branch out and try different things.
FYI, Cold Calling Carol is not the only freelancer to have success with this method. Jean, the cold calling queen, proves that it’s one of the quickest ways to land freelance writing jobs.
Summer is almost here and it’s a traditionally slow time for many freelance writers. Learn how to stay busy during the slow summer months in this summer marketing tutorial. This tutorial details six specific things you can do to keep the freelance writing jobs flowing in – even during the summer. Start now so that you don’t have to go through a summer drought.
RE SEO Writing Rates: Cold Calling Carol is quick to give a discount. This can be good and bad. But, the overall thing I want to point out is that she’s doing what works for her business. This is my mantra when it comes to setting your freelance / SEO writing rates (see links near the bottom of this post) – do what works for you and your freelance business.
RE SEO Service Offerings: Notice that this Cold Calling Carol offers a myriad of services, eg, SEO writing, social media consulting, social media management, meta tag writing (and yes this is still a needed SEO service in my opinion), etc.
At my SEO writing company, we offer a plethora of services too because in my experience, the more you can become an “all inclusive” SEO writing shop (only offer services that complement SEO writing), the more you can earn from each client. This increases your overall earnings.
You’d be amazed at how just making an extra $200 from this client and an extra $100 from that one adds up at year’s end (as I pleasantly found out from my diverse income streams when I did my taxes this year).
RE Client Diversity: As Cold Calling Carol has alluded to on many occasions to me, she knows that having one client paying the bulk of her bills is not a good thing. She needs to find time to market more to get more client diversity, which she’s on (ie, looking to hire a VA).
Learn the lesson one successful freelancer almost learned the hard way about why you should always be marketing for SEO writing jobs – no matter how busy you get.
RE Repeat Business: It rocks! So service existing clients well, and learn how to leverage those relationships into other business (ie, ask existing clients who are pleased with your work for referrals). FYI, 80% of your business will come from 20% of your clients (this is known as the Pareto Principle), so this is yet another reason to really work hard to keep clients happy.
RE Making Money as an SEO Writer: There’s plenty (plenty!) of work out there, if you’re willing to be proactive like Cold Calling Carol and go after it. SEO services is an in-demand, growing field and it’s going to be that way for a long time to come because soooooo many haven’t even begun to invest in it yet, and it constantly changes so it never gets “old” and out of date.
Share Your Thoughts? What do you think of Cold Calling Carol’s success? Any insights you can share about your freelance business that can help her (and others)? Please share in the comments section below.
Closing Up Shop: I’m closing up early today to mow my lawn. I’m gonna get a fine from my HOA if it’s not done by tomorrow, so I have to get on it today. Good thing it’s a bit warmer than it’s been the last few days. It’s like spring went into hiding and fall sprung instead!
P.P.S.: In One Week, Train for a Career That Allows You to Earn Enough to REALLY Quit Your Day Job: Get SEO Copywriting Training Today. Course materials will be emailed to you within 24 hours (excluding holidays/weekends).
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