How One SEO Writer Landed a Job to Write 115 Pages of Content: The Marketing Method She Uses That’s Working So Well
This is the sixth update in the Cold Calling Carol SEO writing success story series. After you read through her phenomenal success – which isn’t hard to achieve (she’s just very driven), I’ll share some insight with you on what happens once you start getting clients on a regular basis.
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Rent Paid for Two Months – and Contracted Writing for a Total of 115 Pages
The following update from Cold Calling Carol arrived in my inbox on 9/21/2011.
Note: I don’t pester freelancers (eg, SEO Mary (forgive the old site design in this series)) for updates, other than to say, “If you have questions, send them in, or “Let me know how it’s going for you.” And for me, that’s what makes these stories so interesting.
Most freelancers who start achieving want to share because they can’t believe that they’ve started a career that is making them real money following very simple techniques I outlined that started my SEO writing career.
Because there is so much garbage on the web, when many land on something that actually works, the response is usually, “I can’t believe it. Everything you said is coming true.” And, this is why I think many continue to share their success with me (and you) – to inspire hope.
One final thing, the client identity/niche has been protected at the request of this freelancer.
Now, let’s get down to what Cold Calling Carol said. She wrote:
Post Continued Below . . .
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Well, remember the [client] I was telling you about who contracted me for 50 pages? Well, he was so pleased with my work that he just contracted me for 65 more pages today! Of course, I gave him a great bulk rate for giving me so much work to produce at one time.
But even with the discount, let’s just say, that he paid my rent for 2 months, plus I have a lot of money left over to save and reinvest in my [SEO writing] biz, plus contribute to my Jamaica [travelling] my fund. (emphasis added)
And you know the funny thing is , I always wanted to work with [this niche of client] (lucrative factor), but I was so hesitant to approach them, because I listened to the voices in my head that told me [they] would want this, and that, etc, etc.
Now, I have [a client in this niche] under my belt who is pleased with my work. I can’t wait to my content goes live, because I know he will get leads from it. Now, I feel confident to approach [others in this niche] and show them what I have done, and be confident to close the sale 🙂
Here’s the thing, I cold called a SEO firm on July 18th, 2011 of this year. He gave me 2 articles to write, I wrote them without accepting payment in advance. (usually I do). But, just imagine if I didn’t write those 2 articles, he would have never seen the quality of my work.
Needless to say out of those 2 articles that I wrote for him, he was very pleased, and referred me to [this current client]. Not only did he refer me . . . he spoke very highly of me. So, highly that the [client] said: I DON’T WANT YOU TO FARM OUT CONTENT, I WANT YOU TO PRODUCE ALL THE CONTENT. (I let him know that I have to farm out some, because of his due date, and I only farmed out 10). For the new project, I am going to write all 65 pages though.
Editor Note: See Tips #6 and #7 in this article when you get clients who want you – and only you – to write their SEO copy (eg, no outsourcing). Again, forgive the old site design. Just haven’t gotten around to migrating all my old pages into the current site.
Anyway, I am trying to make a point that I made 1 phone call in July, and by doing so, I made a handsome profit for September and October.
Like Dan Kennedy says: The Best clients are repeat clients who have a constant/on-going need for content.
I say all this to say even though cold calling is a necessary evil; it works! I know I am not saying this to brag, but I know how it feels to “do everything right” and see no results. I just want to help other writers live their dream of the writer’s life. Of course, when I am writing, I feel like I am birthing a baby, and say I don’t want to do this anymore, but when the product is finished, I am like I am ” Bad Ass”!.
On other news, I apologize that I am all over the place. But, I am overfilled with joy— yes I share with my family and friends, but they just don’t understand like you do 🙂 So, I just want to share my happiness with you.
A Few Things I Want to Point Out about This Freelancer’s SEO Writing Success
Success Begets Success: Once you start achieving success like this, your confidence grows. You stop doubting yourself and get over the fear of “can I make a go of freelancing” and start “making a go of freelancing.”
Even when dry spells hit again, you’ll know, “Hey, I did it once (eg, was slammed with work), I can do it again.” It’s at this point that many never look back (eg, worry about finding a job again). I know I didn’t.
Continuous Marketing Works: The constant thread in Cold Calling Carol’s series is that she markets – continuously; even down to the point of figuring out how many contacts she had to make a day to meet her income goal.
Step Outside Your Comfort Zone: This freelancer stepped outside the box and tried something new (eg, cold calling). If being self employed as a freelance (SEO) writer is something you really want, you’ll do what it takes to make it happen.
Believe in Yourself: I happen to know that this freelancer is very driven. You must be to achieve any dream you want. This means you first have to believe in yourself. As I say in this post (See #V):
Lack of self confidence is really just fear. Fear of failure, fear of SUCCESS (yes, success); fear of not being good enough; etc. . . . Until you overcome this, you will have a hard time succeeding at anything.
Learn How to Price to Grow: Cold Calling Carol sent me another email about outsourcing. As she had so many SEO articles to write – and so little time to do it – she needed help. She wrote:
I did want to ask you a question about outsourcing. It seems I can hit my 6 figure goal by going that route. If I outsource, I don’t see how I can make a profit when i am offering bulk rates and outsource the work. Do you have any suggestions on how to go about that?
Simple . . . you’re going to have to raise your rates — plain and simple. There’s no way around this. See this post on outsourcing freelance writing work to gain further insight. It has links to tons of other info I’ve written on this subject.
Have a great weekend! I’m so behind on so much writing that I just need to hole up in a snowbound cabin somewhere and not come out until Thanksgiving!
P.S.: Learn how to create multiple freelance income streams. Get Living the Freelance Life! How I Live Internationally and Have Earned a Living Completely Online Since 2007 & You Can Too (on InkwellEditorial.com), a free ebook. SeoWritingJobs.com is an InkwellEditorial.com property.
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