Slow Summer for SEO Writing Work: 3 Freelancers Who Are Putting This Myth to Shame (One Lands a $2,000/Mo Gig — from One Client)
As you’ve read on my blogs incessantly, summer can be notoriously slow for freelance writers; for editorial in general actually. But, some freelance writers are turning this myth on its head.
In the last week and a half, I’ve received emails from freelancers – some asking questions (they add snippets about how busy they are) and others just to straight out tell me why/how the work is flowing in for them.
So I’m going to relay them to you here so you can see – apparently, you can be as busy as you want as an SEO writer – if you get off your tuckus and market.
SEO Writer Success Story #1: Contract to Write 79+ Articles Per Month (and That’s Just from One Client!)
I received the following email last Thursday, July 21st. This freelance SEO copywriter wrote:
I’m writing this letter to you to first update you on my success so far, and also to ask questions that I need the answers to soon.
I don’t have much time as I’m starting to get very busy, but I did exactly what you said to do in your ebook, and after contacting one SEO company they asked me to write 8 articles, then another ten before monday, and next week I start on writing 79 articles for the month at $25 each. I will be writing at least 79 articles each month, but probably more. (emphasis added)
Tonight I had two more inquiries. One has asked how much do I charge to rewrite an SEO article so it will pass copyscape. What should I charge? The other enquirer asked me what do I like to write? Should I base that on experience and/or what topics he might have in mind for me?
In case you’re not doing the math, that’s almost $2,500 for writing SEO articles – from one client. And, an ongoing almost $2,000 per month (79 x $25) – again, from one client.
This is similar to what happened to me when I first started writing SEO content in 2007. I got so busy, so quick – just like this SEO writer — that I had to hire help within two months. So when people ask me questions like “Is SEO writing still a viable career?” my pat answer is – it’s just STARTING to be viable. The linked-to post explains why.
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Some Reasons Why SEO Writers are Getting Swamped with Large Orders
Another reason I think so many SEO writers are getting busy now is because of Google’s Panda Update back in February. Companies have seen their sites drop in ranking, and many now finally get why they need fresh (ie, ongoing), relevant content. And it can’t be spammy (eg, keyword stuffed); it must be useful. In fact, Google gave 23 SEO copywriting guidelines, if you will, that they look for in content to rank it.
So, it’s not surprising to me that so many SEO article writers are finding themselves swamped with huge orders.
My Answers to This Freelancer’s Questions
FYI, I did answer this freelancer’s questions, writing:
First, congrats on your success! That’s amazing.
As to your questions:
One has asked how much do I charge to rewrite an SEO article so it will pass copyscape. What should I charge? Base it on the rates you charge to write. The reason is, it takes just as much time, or longer, to rewrite a piece as it does to write it from scratch. Explain this to the client. If you want to give a small discount, then do so. But, just b/c you’re rewriting does not mean it’s going to take you less time. In fact, as I said, it often takes more.
The other enquirer asked me what do I like to write? Should I base that on experience and/or what topics he might have in mind for me? Ask them what they have in mind for you to write. Then, say something to the effect of, “As a professional SEO writer, I write across a broad spectrum; however, following are some of my niches, specialties and topics I personally enjoy writing about.”
Then make a list.
Hope this helps, and again, congrats!
SEO Writer Success Story #2: Marketing Is Bringing in Clients – But Not Exactly Like This Freelancer Expected
This freelancer wrote to me last Wednesday (7/20), saying:
I’ve been following your email marketing campaign advice for a couple of months now, with some success at gaining new SEO clients. The weirdest thing keeps happening, though, and I thought I’d share it with you.
I seldom get the client I target with the email campaign. However, I get another client from a referral from the client I targeted. It’s crazy – but it just happened again today! I sent out 15 marketing emails this morning. Then, this afternoon, I receive an email from a small business owner who received my name and contact info from one of this morning’s targeted clients. And this is the third time this has happened in the last few weeks! (emphasis added)
So, all that to say that clients don’t always come from the places you expect them to, but come they do, with consistency and persistency. BTW, the fellow that referred me was one I had contacted previously with no response. I thought I’d try again today, and while I still haven’t received a response from HIM, his referral is enough….LOL
Thanks for the wonderful advice and the career building inspiration! Have a great day!
If I had half a cent for every time this has happened to me in my career, I’d be rich by now.
Prospects do save info though (the fact that ur getting referrals from those you target proves this). I’ve gotten calls years later (2-3 YEARS) from stuff I sent out. So while your initial target may not be ready, he obviously is keeping your contact info handy, which means he may be in the market one day b/c ppl rarely save what they themselves can’t use.
Thanks for sharing and congrats on the consistency and persistency. As you’ve proven, it works! You have a great day too.
SEO Writer Success Story #3: From Broke to Booking a Trip to Hawaii (and Maybe Jamaica) in Less Than 2 Months
This is the story of “Cold Calling Carol”. This freelancer is on a roll. She wrote me last Thursday again, saying:
I booked my flight to Hawaii last night (I got a good deal). However, if you will not be busy in the later months of the year, I wouldn’t mind going to Jamaica to stop by and say hi.
And the way things are going, it looks like I will have no problem booking another trip, I just landed another 400 buck project- this time for writing product descriptions for a cigar site. (emphasis added) I also noticed that the firms I speak to are contracting work for hobby/personal interests sites – (dog training, fishing, cigars, etc). So, maybe that will be a tip for your readers.
Then, just yesterday, I got the following email from her:
I totally understand being swamped. I am kind of in the same boat. That’s because I am still working on the few projects I got from my cold calling. I took on a project that I thought was going to be quick and easy, so I gave a due date of Friday, I should have give a 2 week deadline, now I am stopping everything to get it done. ( My mistake) Speaking of cold calling, I just got a call today from a firm I called tha asked me to quote them for 5 articles . . . (emphasis added).
What the Heck are These Freelance SEO Writers Doing to Get Work?!
So there you have it – three SEO article writers – getting work – and lots of it. And you know why? They’re marketing. And that’s the lesson here – work is not going to come to you – you gotta pound the virtual (or telephonic) pavement to get it.
And this is July! A traditionally slow month.
I think the fall is going to be busier than ever for SEO content providers if this is any indication – and much of it is because clients are starting to really realize the value of SEO content – and invest in it.
My SEO Writing Schedule Today
Now, I have 5 articles to write for a client today (rarely have this much to do for a client in one day because I’m usually working on my own stuff). But, it’s a long-time client and they like the “tone of the articles” to be the same, so since I started writing them, I always do them.
Sent Me a Question?
I’m a little behind in my email responses because I’m so busy these days. So if you sent me a question/query, I probably received it, but won’t be able to answer for a few days.
Pic from Jamaica
Love this shot. My sister took it after I almost killed myself running out of the water yelling at her to “Get the camera, get the camera. You HAVE to get that shot!” (click for larger view) Photography is becoming a real passion of a hobby here for me because there’s so much beauty to shoot. Enjoy and Jah bless~Yuwanda
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