If You Offer SEO Copywriting Services, Here’s How to Easily Make More Money from Existing Clients

I was reading an article on The Content Marketing Institute’s site today entitled, 12 Things to Do After You’ve Written a New Blog Post. FYI, this is an excellent site to read regularly if you’re a freelance writer, especially an SEO writer.

The post got me to thinking, there are in-built revenue streams here over and beyond writing SEO content. And, what’s so beautiful about this is that you don’t have to look any further than the clients you already have.

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Editor Note: Learn how to create multiple freelance income streams: Get Living the Freelance Life! How I Live Internationally and Have Earned a Living Completely Online Since 2007 & You Can Too, a free ebook. SeoWritingJobs.com is an InkwellEditorial.com property.
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Following are some of the advantages of doing this.

SEO Copywriters: 3 Benefits of Mining an Existing Client Base

More Money Immediately: How would you like to pick up an couple of extra clients just by asking. It’s seamless. Consider this: if a client already entrusts their SEO article writing needs to you, they’re already happy with you, and will likely give you more business – if you ask for it.

For example, from the list in the article above, how about asking clients if they need you to distribute the content to their social media sites. If they don’t have one, offer to set one up and manage it for them (yet another service).

As discussed in the social media marketing ebook, this is exactly how social media consultants are able to charge $200-$300 per hour – by doing stuff just like this.

Free: You don’t need to spend any marketing dollars to find new clients to offer your new services to. You could get so busy just by marketing to existing clients that you never need to go this route.

And, this leads to . . .

Referrals: When existing clients are pleased, they usually have no problem referring you. And, if they don’t do so without you asking them, be sure to remind them to do so.

A simple: “I love working with you and your team. Do you have any other firms in need of some SEO copywriting services who are fun to work with like you all that you can refer me to” will do.  

Easy: All of this is easy to do. Following are three free ways to go about it.

A phone call; because it’s to an existing client, you don’t even have to worry about the cold call jitters; or

An email when you turn in the latest project; or

A newsletter to existing clients announcing your new service offerings.

Opportunities in Freelance Writing Like This Are All Over

That is . . . if you’re constantly on the lookout for them. So look over the list in the Content Marketing Institute’s article. Which of these services can you easily integrate into your existing SEO article writing business?

Just because you write SEO content doesn’t mean that that’s ALL you have to do. Become a one-stop, SEO shop – and watch your client list – and your bank account – grow.

Happy prospecting – and for my American friends, have a great, safe Independence holiday this coming Monday.

Yuwanda

New SEO Writing Ebook

Inkwell Editorial’s latest ebook, SEO Examples: 10 Illustrative SEO Writing Samples was published Monday.

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Related Posts

SEO Copywriting Tips: How to Write Headlines That Can Increase Sales by 90%

FREE SEO Writing Ecourse: How to Write Themed Content and Start Charging $75-$250+ Per Article

SEO Copywriting Business Advice: What If You Had a Chance to Charge (Much) More — Would You Take It?

SEO Copywriting Rates: One Writer Reveals How He Got to the $100/Article Mark and I Give You 6 Tips on How You Can Too!

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SEO Article Writer Tip: 3 Things I Do When I Get Keywords from Clients to Write On that Baffle Me

As an SEO copywriter, you may write on five different topics in one day. And, it’s impossible to know something (anything) about every one them. This can make writing the content a slow, agonizing process.

I remember one time I had to write a set of articles on drilling tools. One of the keywords was a chemical substance that returned very few Google searches. Man, it took me about three hours to research and write one article – and I almost gave up that client because I couldn’t bear the subject matter!

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Editor Note: Learn how to create multiple freelance income streams: Get Living the Freelance Life! How I Live Internationally and Have Earned a Living Completely Online Since 2007 & You Can Too, a free ebook. SeoWritingJobs.com is an InkwellEditorial.com property.
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Luckily, I came to my senses. This was one of my first SEO article writing clients. It was a Canadian internet marketing firm and they went on to give me thousands of dollars’ worth of work in the first couple of years of my SEO article writing career.

At any rate, I digress.

SEO Copywriting Tip: How to Make It Easier to Write on Topics You Know Nothing About

Here, I want to give you a quick tip I use all the time to make it easier to write on stuff I know practically nothing about.

I. Conduct Research on Wikipedia: This site can be your best friend when research on the web. If you know nothing about a topic, go here and do some reading. Often, Wikipedia will include a lot of background info on a topic. This will fill in a lot of the blanks for you so you can start making sense of what the topic is about.

II. Cross Reference/Substantiate Material: Remember, not everything you read on Wikipedia is true; it is after all, written/compiled by ordinary humans – many of whom are not experts in the subject matter. So, make sure you cross reference / substantiate what you read there by doing more research. Usually, there are footnotes/endnotes in the content listed there where you can start your search.

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III. Bookmark Sources: By this point, you’re going to have quite a few windows open on your computer. I bookmark sites that contain good info I may want to refer back to lately. This is extremely helpful if it’s a repeat client who commissions articles on a weekly, monthly basis

After you’ve done this initial research and have written a few articles on a keyword you initially knew nothing about, you’ll be surprised at how quickly you can become quite knowledgeable about a topic.

I know more about network printing and Calcium bromide than I ever wanted to – all because I’ve had clients who’ve commissioned copy on these keywords.

One Final SEO Article Writer Tip: Don’t be Afraid to Speak Up

Ask clients for research materials/sites that they may be able to point you too. And, just in case you’re wondering:

But won’t this make me look like I know nothing about the subject matter?

The answer is, “It might.” But, most of your SEO writing clients won’t expect you to and they’ll appreciate the fact that you asked them for research material. If they have it, it’s been my experience that they’ll gladly pass it along. After all, it’s in their interest to get the best content they can.

Most clients are only too glad to help with this by passing along helpful documentation/info.

And, it’s best to ask up front – instead of waiting until you start your research, only to discover you’re in a pickle because you can’t find info. This will make the client nervous. So, get in the habit of asking your clients to pass along any reference materials they may have. That way, if you’re stuck when you start to write, you’ll have a place to start your research. And if you don’t use it then, it doesn’t mean you won’t in the future.

Writing good search engine optimized content on topics you’re not readily familiar with can cost you a lot of time and money – especially if your SEO writing rates are not that high. Hence, knowing tips and tricks like this can greatly increase your hourly rate.

Have Some SEO Writing Tips to Share? How do you handle it when you get a set of keywords that make you scratch your head? Any other article writing tips you care to share? Do so in the comments section below.

Hope this helps, and that you’re having a fabulous week!

Yuwanda


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Related Posts

SEO Copywriting Tips: How to Write Headlines That Can Increase Sales by 90%

SEO Copywriting Tip: How Much of a Page Should Be Unique Content before Google Will Count It as a “Quality Page?”

SEO Copywriting Tips: 5 Places Your Keywords Must Be Used in Client Copy

SEO Copywriting Tips: 23 Questions Google Says SEO Copywriters Should Keep in Mind When Creating Content

SEO Copywriting Tips: How to Drive More Traffic to Your Site with Clean URLs

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SEO Copywriters: Advice on Finding a Freelance / SEO Writing Mentor

Over the years, I’ve received tons of mentoring requests. It’s not something I do because I simply don’t have time. I could charge for it, but the rate would be astronomical because time is my greatest asset as a freelance writer, and I don’t trade it lightly.

FYI, this is why consultants (in almost every field) charge so much. When you’re dealing with someone one on one, you take on their problems – and most importantly, the burden of finding solutions for their problems. How much would you charge for this?

Yesterday, I received an email from a freelance writer who’s just about to launch her career. She wanted me to put her in contact with a couple of writers who could mentor her. Following is what I told her. But first, a little story.

freelance-writing-mentor

How I Learned How to Swim

I’m a southern girl. Although I was born in Florida (my mom’s home state), I spent the first 10 years of my life in Alabama (my father’s home state) in a small, country town with lots of fishing holes. My father loved to fish and and hunt and he’d take me and my other sister along sometimes.

One day, I was around 6 I think, he took us to the fishing pond and threw both of us in the water and told us to swim back.

Well, we didn’t know how to swim!

We’d never had lessons. But you know what? We made our butts back to the bank of the pond. And what did he do? He threw us back in again. THIS is how I learned to swim. I picked up the official mechanics over the years, but that was my introduction to swimming.

As an aside, I think this is why I’m built the way I’m built. My parents raised my sisters and I with a “if you want to do it, then what are you waiting for” kind of attitude. We were taught to weigh the risks and “get on with it” if it’s something we really wanted to do. Looking back, I don’t think I could have been anything other than an entrepreneur.

This is an ideal metaphor for the advice I gave this freelancer about finding a freelance writing mentor; namely that you have to just jump on in.

Help Me Find a Freelance Writing Mentor: Email from a Newbie

This freelancer wrote:

I follow all your posts religiously and find them to be very, very helpful. Thank you so much for providing such a wonderful service! Anyway, Im about to launch my professional freelance writer website and am rather nervous about how to type up an SEO article, theming, freelancing and everything and am looking to land one or two mentors to help me navigate the rough bumps in this future career of mine. Im a perfectionist and want to get things done right in the least amount of time possible. I hope you understand.

I was thinking about the guy you wrote a couple of posts on who is thinking about charging 50 dollars for every themed article, AND the freelancer who is living in the Philippines. Would you mind connecting me with both so I can offer them a deal in exchange for them mentoring me briefly until I get this all up and running?? Ideally, I would like to have the first person teach me more about theming and the second person to teach me about marketing the business and landing clients. I fully plan to compensate them for their services.

I don’t know any freelance writers in my part of the world (I live in Argentina) so finding successful English freelance writers here to mentor me is a tough proposition. Hence, my request in having you connect me to these two people. Your help would be much appreciated!

Thank you!

My Response

First, thanks for the compliments. Much appreciated and glad you find the newsletters helpful.

Regarding your request, I will send it along to the two freelancers you mentioned, but to be honest, I don’t hold out hope that they’ll be able to help you (even for pay).

The reason is, most full-time freelance writers simply don’t have time for one-on-one mentoring. This is why you’ll find freelance writing courses, but not individual mentoring. Again, it’s simply too time consuming. When you’re a FT writer, there are barely enough hours in the day to deal with your own projects, marketing and problems; it simply doesn’t leave time to deal with someone else’s.

I’ve been asked a jazillion times in my freelance writing career to mentor. But what I’d have to charge for it to be worth my time is way beyond what most can afford. This is true for most FT freelancers.

The best way to learn how to become a freelance writer (SEO or otherwise) is simply by doing. You can take all the classes you want, read all you want, and seek advice from others all you want — but nothing can prepare you or give you the skills you need like actually doing. You’re going to make mistakes — but it’s all part of the learning curve.

I’ve written about this in on several occasions. See the following posts:

Become an SEO Copywriter: How to Teach Yourself; Details on Upcoming SEO Writing Class

Freelance (SEO) Writing: Do You Have What It Takes to Succeed? When NOT to Take the Plunge

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On Being a Perfectionist

You state that you’re “a perfectionist and want to get things done right in the least amount of time possible.” In my opinion and experience, you’re going to have to become less of a perfectionist, especially when you first start out. You’re going to make mistakes (ie, be less than perfect).

Again, it’s all part of the learning curve. But if you learn from your mistakes and incorporate the lessons moving forward, every one will get you closer to being the “perfectionist” you seek to be.

I’ve written on this too, ie, how being a perfectionist can actually impede your success. You can find that post here — Freelance Writers: Why Being Perfect Can Sabotage Your Success.

While some of the advice dispensed in these posts may seem harsh; it’s really not. I do it with total love and respect — because everyone should achieve their dreams. But, if you sit around waiting for someone to “help” you, well 9 times out of 10 you won’t. And that’s just a fact.

Again, it’s because those who are where you want to be are usually too busy making a living for themselves and their families. And while giving back is something many want to do, they simply don’t have time to — at least not in the way that a lot of people need. Hence, they may blog, give a class, write an ebook, etc. This is all giving back — dispensing hard-earned lessons to help others, but without the one-on-one handholding.

On Finding English-Speaking Freelancers from Argentina

First, I love Argentina! My ex-husband is an Argentine (Cordoba) and we spent part of our honeymoon in the mountains right outside the city. Breath-taking country; warm, friendly people. Love it and hope to visit again some day. I actually have horses there that my father-in-law gave me for a wedding present. Every time I talk to my ex-husband (we remain very friendly), he goes, “Well, you have six horses now; the mare just had a foal.”

But, I digress majorly!

The web removes boundaries, so this is not a problem. There are tons of freelance forums on the web. Select a few to regularly interact on. You’ll find some of the best, free information about freelancing in places like this. Some sites to start with are http://writersweekly.com/, http://www.freelancewriting.com/discussion-forums-for-writers.php, and http://www.absolute.write.com/forums.

I hope this has helped and wish you much luck in your freelance writing career.
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Additional Resources

Following is some additional info you may find useful.

I. Learn How to Write Themed SEO Content: This post contains a link to a free e-class about how to do this.

On Finding a Mentor: In the post, Laid Off? Out of Work? 5 Tips for Transitioning to a Career as a Freelance Writer, following is some info I give on how to find a mentor.

Tip #5 for Transitioning to a Freelance Writing Career: Find a Mentor

This doesn’t have to be an actual person. It can be someone – or a few people — you follow online. There are going to be times you get discouraged. You’ll need some reassuring words (blog posts, articles, videos) to keep you pumped about your new career as a freelance writer.

Remember, if others can make a living doing this, you can too! It’s not rocket science, but it does require discipline.

Finding a Mentor Tip: The SBA (http://SBA.gov) has a program called SCORE (the Service Corp of Retired Executives). They mentor new business owners – at no charge. Go to the SBA’s main site and drill down to your city/state. Then, contact them to see if they have such a program in your jurisdiction and ask what you have to do to participate in it.

I hope this gives you some insight into why one-on-one mentoring can be so hard to find – and how to find the help you need.

Share Your Thoughts/Insight on Finding a Freelance Writing Mentor

I’d love to hear your thoughts on this? Have you ever sought a freelance writing mentor? Did you find one? Were they helpful? If you didn’t find one, how did you find the help you needed? Let me know in the comments section below.


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SEO Copywriting: How to Start This Type of Freelance Writing Career If You’re a Foreigner”

SEO Copywriting: How to Start This Type of Freelance Writing Career If You’re a Foreigner, Pt II

SEO Copywriting: How to Start This Type of Freelance Writing Career If You’re a Foreigner, Pt III

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Copyright © 2011: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).

SEO Copywriting Tips: How to Write Headlines That Can Increase Sales by 90%

In SEO copywriting, the headline is arguably the most important element of the page simply because it’s what draws the reader in; it’s what makes them click on a link. Nothing can happen before a click takes place – no sales, no traffic, no leads.

Hence, it’s not important if you’re writing copy for your newsletter, your website, your email campaign or an article marketing campaign – whenever you write (online or offline copy for that matter), getting the headline right is most of the battle.

seo-copywriting-tips-on-headline-writing

If you’re an SEO copywriter and you want repeat clients – or want to increase sales from marketing your own products and services on the web – knowing how to write headlines is one of the best things you can learn how to do. And, it’s free. All it takes is some dedicated web research, reading and practice.

Some copy writers come by this skill naturally; others have to work at it. I’m in the latter group. I’m constantly reading about how to do it better because a good headline can increase sales, leads and traffic by a significant amount – as much as 90%. They’re that important. Proof? Did you know that . . .

What a Leading Ad Exec Said about Headlines That All SE Copywriters Should Know

On average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money.” — David Ogilvy, One of the most influential advertising executives of all time

Never heard of David Ogilvy?

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Olgivy was the founder of the world-renown Ogilvy & Mather advertising agency, which had offices in New York City. As an aside, I lived in New York and used to pass by Olgivy offices all the time. When I ran my editorial staffing agency in the city, I wanted badly to land them as a client (unfortunately, it never happened). But, I digress.

Mr. Olgivy is an advertising legend. He’s been called “The Grandfather of Advertising.” Born at the turn of the 20th century (1911), he was writing ad copy long before the internet. Decades later, the principles of writing master copy (ie, headlines) remain basically unchanged – even in this, the age of writing “SEO” copy.

Search Engine Optimization Copywriting: How to Write Headlines that Make Readers Click in 3 Easy Steps

Now that you know just how important headlines are, let’s get to how to write effective ones – ones that make web surfers go click, click, click!

Step 1: Know Which Questions to Ask. Too many web marketers try to sell prospects without knowing even the basics about them because they’re too focused on their need to sell, instead of the prospects want/need to buy.

It’s important to know exactly who you’re selling to; why; why the customer should purchase from you instead of the competition; why the customer wants/needs this product (their motivation for buying); etc. Master SEO copywriters know that this is the first step in writing headlines effectively.

Some experts estimate that you have 3-5 seconds to grab a reader’s attention. Hence, all of the following questions need to be addressed before you can even begin to think about writing any portion of an ad; especially the headline.

This is because your headline has to grab a reader right away – so you have to know who you’re talking to, why and what their motivation is for buying – so you can capture this in the headline copy. To this end, following are 3 questions to ask – and answer – before you even think about writing a headline. There are more, but these are the most important.

i) Who is your customer? What is their age range, interests, race, sex, education, etc.; in short, their demographics.

ii) What are your product/service benefits? What problem(s) does your product/service solve for potential customers? Don’t confuse benefits with features.

iii) Why should a prospect purchase from me as opposed to my competitor? You always have competition. Scope them out and see how you’re different; what makes you and/or your product/service different/better.

Ask these questions for every product/service you promote – and you’ll be well on your way to outpulling a lot of your competition because many just don’t take the time to do this basic lesson.

Now, for the SEO component.

Step 2: SEO Your Copy. This is where today’s web writing techniques come into play. SEO’ing your copy is what gets it properly indexed by search engines so that it can be returned in search results so that readers can find it and react to it. Following is some more info you may not have thought about when it comes to search engine copy and headlines.

Web Copywriting: Why It’s Important to Write Headlines with Search Engine Optimization Guidelines in Mind

Your Headline Is Most Likely Your Web Page Title: Look at the top left of your browser window. In the case of this page, you’ll see the copy, “SEO Copywriting Tips: How to Write Headlines That Can Increase Sales by 90%”.

Search engines tend to rank pages with relevant titles higher than those no title and/or without relevant titles.

Note: All web pages technically have a title, whether you put one in there or not, because search engines will grab text to put there – whether it’s the words that start the text, a generic company name you use as a title for every page, etc.

In fact, many waste this space by either not putting in a title tag, or putting in their company name. This does nothing to tell search engines what a page is all about. Use the title tag, which looks like this <title>Headline of your article/web page</title>.

If you use a content management system like wordpress, it will automatically use the headline of your article as the title of the page.

Reader More Likely to Click on Relevant Titles: When a web surfer types in a keyword phrase, most times thousands of results are returned. What gets them to click most of the time is the title (headline). Hence, the more relevant and benefits-rich it is, the better chance you have of them clicking on it.

Can Serve as Anchor Text: A properly SEO’d headline should include a keyword phrase. If the content is good, other webmasters will want to link to it. Smart webmasters (ie, those who know what works to get traffic) use keyword phrases as anchor text. After all, this is where search begins with potential customers – they conduct searches using keyword phrases.

Bookmarking: How many times have you read a great post on a subject, bookmarked it, but couldn’t find it to save your life when you went back for a second look? If you forget to rename a post for relevancy before you bookmark it, this can happen. That’s why a headline should always be relevant, relevant, relevant (see how this is becoming a theme).

For example, if you’re writing a post about home foreclosure in Florida, you shouldn’t write a headline like “Sunshine State Outlook Not So Sunny for Homeowners.” While this alludes to what the post is about, it makes it hard to find among hundreds of other favorites you may have saved.

Most web surfers save stuff by topic/category. So if your post is about home foreclosure, that should be somewhere in the title – preferably at the beginning so that it can be filed under “foreclosure,” “home foreclosure,” etc.

See what I mean?


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Don’t Make This Headline Writing Mistake

Many make the mistake of trying to be cute, funny, etc. when writing headlines. Don’t. Remember search engines don’t have a sense of humor and can’t “read” double entendres or other twists of language like humans can.

And, while you’re always writing for humans, it’s search engines (machines, robots) that categorize the words you put in – so keep it simple.

How to SEO Headlines

This is very easy to do.

i) Use a highly relevant, ideally high-traffic keyword phrase in your title. Note: “High traffic” depends on many things – ie, the niche, the competition, etc. The point is to write your headlines with a specific keyword phrase in mind.

ii) Position keyword phrase in headline: Ideally, you’d want to start the headline with that phrase. For example if your post is about how to repair credit, the headline of your post should start with a keyword phrase that states this, eg, Repair Credit Easily.

Step 3: State a Benefit. This is probably the most often forgotten part of headline writing. Many will remember to SEO their copy and may even have a good idea about who they’re selling to (ie, have asked the questions in Step 1).

But, they’ll forget to tell the customer what they’ll gain. This is the benefit.

For example, the headline of this post is “SEO Copywriting Tips: Why Learning How to Write Headlines Can Increase Your Sales by 90%”. What’s the benefit? The prospect may learn how to increase sales by as much as 90% by clicking thru.

Wouldn’t that make you curious enough to want to click if you were wading through tons of search results?

There are tons of other things to grasp when it comes to learning how to write effective headlines, but if you keep these three tips in mind when you write your copy – you’ll be light years ahead of the competition – and on your way to significantly increasing sales.

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P.S.: POST YOUR SEO WRITING JOBS, SOCIAL MEDIA JOBS & INTERNET MARKETING JOBS FREE

Find qualified talent for your SEO writing jobs, social media jobs and internet marketing jobs absolutely free. Simply send your ad to info[at]SeoWritingJobs.com. We will post it here, and in our weekly (Wednesday) newsletter.

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FREE SEO Writing Ecourse: How to Write Themed Content and Start Charging $75-$250+ Per Article

In the May 18th post here, we discussed themed SEO content, ie, what it is, how to write it, how it produces greater results than “regular” SEO content. Perhaps more importantly, we discussed in a post a few days later how and why SEO copywriters can charge more for this type of content.

These posts brought in quite a few queries. One kind of summed up what every one wanted to know. This freelance SEO writer wrote:

Good afternoon, Yuwanda (wherever you are — Jamaica?)

I’m so very interested in the themed content writing. Could you steer me (and other writers?) to a website that might explain the how of writing it (how to find the other “themed” words to use in an article with a primary keyword, mostly).

John Coutts, the SEO writer who did the guest post on the 18th about themed content was kind enough to share a couple of great resources when I asked him about it. Following is his detailed answer.

Once again, thanks John!

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Where to Learn How to Write Themed SEO Content: FREE Expert Advice

Andy Williams and Michael Campbell, have written about this, but they have tended to write articles, white papers, etc on the subject.

Andy Williams has two ebooks he offers as free downloads from his website. One is on Google authority sets, and I freely admit that part of my article came mainly from his findings, though I of course checked it all out for myself to confirm it. His other ebook, Ranking Without Page Rank Or Links, is an excellent report on how themed content can and invariably does rank well without any “props” such as PR or back links, and keeps its rankings too. He produces a lot of personal proof with screen shots, etc.

Andy Williams is especially an advocate of themed content, and he programmed the best software on the market, Web Content Studio, to help anyone achieve this. I . . . use the software. It can crawl the top 10 results in Google to harvest LSI words and phrases for any given keyword. It does a lot more than that, but that’s its main strength. It’s a brilliant piece of software.

Anyway, I have to say that my article, while being something I am very familiar with and something I have confirmed many times for myself (that themed content works better than “ordinary” content), is based around findings that were first put out several years ago by people like Andy Williams and Michael Campbell.

They of course do not have any copyright or patent on the information – it’s there for anyone to discover and confirm. I have done tests myself, and in the course of my work have confirmed it many times, which is why I feel justified in writing on the subject now with some authority, especially now that Google’s Panda (Farmers) update has clearly shown where the future for successful content lies.

One of the main problems with telling people about how to write themed articles is how they get the theme words and phrases. As I already mentioned, I use software to generate perhaps 100 – 150 theme words and phrases. From that I weed out the best 50 -75 words and phrases and try to use them in the article. Invariably I rarely get to use them all, but I will generally use 30 to 40 of them.

Doing all this manually is very time consuming, and not nearly as thorough either. It is possible to use the tilde (~) in Google search queries to get highlighted LSI words in Google’s results, but it isn’t really all that good to be honest.

Basically, what you do is put the tilde before each word of your query. If your search phrase – main article keyword – is “dog training,” for example, then type this into Google: ~dog ~training. The results will have highlighted words and phrases. These are your LSI or theme words.

A quick check tells me that Google, in this example, returns phrases like, “pet education” canine education” and “dog obedience.” This is Google telling us that an article on “dog training” should include these phrases. However, while this is good, using the tilde does not return nearly enough LSI words.

There are other ways of gathering theme words manually, but they all take quite a lot of time. However, that part could be downplayed by pushing the benefit of themed content performing so much better than “ordinary” content.

OK, I’m rambling here…

Regards,

John (John Coutts is a Themed SEO Content Provider. He can be found online WriteSystem.com)


Sponsored Link: Rank Higher Easily — Learn More

FREE E-Class on How to Write Themed SEO Content

Here is a link to a free e-course on how to write themed SEO content. It is very detailed. The course used to sell for $127, but the developer, Dr. Andy Williams (the very one from John’s post above) is now giving it away for free.

SEO Copywriting Advice: How Much Should You Charge for Themed SEO Content

My pat answer is, “What you charge as a freelance / SEO writer is up to you.” But, from the few responses I’ve gotten, $50-$75 per page/article seems to be a starting point.

One freelancer wrote:

I’ll definitely be charging at least $75 a page for this. Must add it to my website and so on and tout it in the queries!

Another chimed in with:

In the beginning, I really didn’t know how well this themeing worked, which is why I started with $25 back in November, then raised to $35 in January. Now that I’ve seen several clients say they are getting better and faster rankings, I am convinced that it is worth $75, but I want to test it at the $50 price level first.

Writing for SEO: What I’d Charge for to Write Themed Search Engine Optimized Articles

I personally think anything less than $75 is too little. I’d start at $85 and work my way up from there. If it was technical themed SEO content, I’d start at $100 – -$125/page.

As I told another SEO writer, I know of two SEO copywriters who charge $250/page for this type of writing – because it is time consuming. And, think of the value you’re giving a site owner – value that they’ll pull profits on for years to come.

Just something to think about.

If you start offering themed SEO content writing to your clients, double back here and drop me a line so I can share with readers how it’s going for you. You can remain anonymous, of course.

An Observation: Search Engine Optimization Copywriting Is a High-Paying, Growth-Oriented Field

Just as an aside, SEO writing is only growing – and as this post illustrates, it’s becoming more and more technical. This means companies are willing to pay more for it. I’ve been writing SEO content since 2007, and STILL many clients that I speak with don’t know what it is. And of those who do, very few understand the intricacies of it – that’s why they hire me.

Just last week I had to explain to a client (an internet marketing firm director) how to get more traffic for his clients (that my firm was writing the articles for).

What all of this spells is opportunity, opportunity, opportunity – and high-paying ones at that. When I first started, I charged $25 per article. Now, it’s $45 and up (and that’s low). So if you’re considering a career as an SEO writer, jump on in. The waters are full of opportunity.

Yuwanda

SEO Writing Jobs Editor

Related Posts

Search Engine Optimization Copywriting: What Is Themed SEO Content, How It’s Different from ‘Ordinary’ Content & Why SEO Writers Need to Know About It

SEO Copywriting Business Advice: What If You Had a Chance to Charge (Much)

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Copyright © 2011: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).