I received the following email from a fellow SEO writer recently about outsourcing. She wrote:
QUESTION FROM FREELANCER #1
I have finally found some great people that I’d like to hand off some projects to, however I don’t know where to begin regarding what to charge. I know, I know everyone asks that but I can’t find anything legit enough (I’ve been a strong follower of your work and trust your advice) when it comes to outsourcing.
I’ve also run into a lot of articles about outsourcing work to other countries. That really hasn’t crossed my mind but now wondering about it. Would you share your thoughts on outsourcing overseas? If not, thank you anyways for your incredible answer a few months back to my question.
Just this morning, I receive the following email from another SEO writer about outsourcing. As these dovetailed so nicely, I wanted to cover them both. The second freelancer wrote:
QUESTION FROM FREELANCER #2
Should I, or do I have to disclose to a client when I am outsourcing content? If so, should I include this in the work-for-hire agreement? I know you’ve covered this topic before, but I can’t seem to find it. Sorry. Thanks.
Your e-book, “How to Make $250+/Day Writing Simple, 500-Word Articles” [http://bit.ly/akL7HZ] is excellent! I am glad I made the investment.
Graphic courtesy of nicasiodesign.com
MY ANSWERS TO QUESTIONS FROM FREELANCER #1
All of the above questions have been answered in previous posts, so I’m going to point you to these rather than answer them again.
FYI, there’s a lot of info here on this site, and on InkwellEditorial.com. So please dig through the archives if you have a specific question. When it comes to SEO writing and general commercial freelance writing questions, there’s not a lot I haven’t covered when it comes to rates, outsourcing and marketing.
RE: “however I don’t know where to begin regarding what to charge.” By “what to charge,” I’m assuming this freelancer meant “what to pay other freelancers.” What you charge clients will determine what you can pay freelancers. At the end of this post are some links to articles I’ve written on what/how to charge as an SEO writer, so I’m not going to cover this here.
See this post for the answer to “what to pay freelancers you outsource to: July 6th post on SeoWritingJobs.com entitled: Freelance Writers: How to Stop Freelancers You Outsource to From Stealing Your Clients[http://bit.ly/bNrqxP]
RE: I’ve also run into a lot of articles about outsourcing work to other countries. . . . Would you share your thoughts on outsourcing overseas?
My response to this is: See the “Legal Recourse” section ofthis article [http://bit.ly/d8L3S4] . . . FYI, this article also addresses other concerns an employer may have about hiring foreign freelance writers.
Personally, I have never hired foreign freelance writers, for the very reasons cited in this article and also because of the language idiosyncrasies I talked about in the post, SEO Copywriting: How to Start This Type of Freelance Writing Career If You’re a Foreigner, Pt II [http://bit.ly/b2Y36T].
There’s already so much that I have to take care of when I outsource, and there are such a steady supply of good talent stateside that I have never found the need to use foreigner writers.
I know that one reason many may be tempted to hire writers from other countries is because it can be cheaper to do so, but that’s a business decision each person has to make for themselves. Balance that with the time you may have to put in rewriting/editing – and if it’s worth your while, then I say go for it.
Even bringing on one or two writers who can save you on wages can make it worth your while. But again, be prepared to put in some upfront work to source these candidates to ensure that their skill in writing/English comprehension is good enough to pass muster.
MY ANSWERS TO QUESTIONS FROM FREELANCER #2
RE Should I, or do I have to disclose to a client when I am outsourcing content? If so, should I include this in the work-for-hire agreement?
I answered this in the post, How to Make $5,000/Month or More as an SEO Writer, specifically stating:
My advice on this, never ever mention who will be doing the writing work – unless a client asks directly. Most clients will assume it’s going to be you and won’t even inquire about this.
On the rare occasions they ask, of course, I tell them that I work with other freelance writers and do outsource some projects. But, most clients only care about two things – the quality of the work and the deadline. If you can guarantee those, you won’t have a problem.
Additional Reading on Outsourcing Work to Freelance SEO Writers
Here are links to a series of posts I did on outsourcing back in July on this site.
July 1 Post entitled SEO Copywriters: How to Find Reliable Freelance SEO Writers to Outsource To [http://bit.ly/aLnkzT]
July 7th Post entitled: SEO Copywriters/Freelance Writers: How to Determine What to Pay Freelancers You Outsource To [http://bit.ly/cAo9DE]
SEO Copywriters: Links to Articles Discussing How to Determine What to Charge
SEO Writing Rates: How to Determine What to Charge as an SEO Copywriter (http://bit.ly/bjOJwj)
How to Set SEO Writing Rates to Make $250-$500+/Day (http://bit.ly/9FdonM)
How to Set Your Freelance Writing Rates to Make a Real Living (http://bit.ly/17CiV)
4 Guidelines for Setting Blog Posting Rates (http://bit.ly/c3u4mc )
Freelance Writing Rates: And the Debate Rages On . . . (http://bit.ly/dDvoIU)
Advice for Freelance SEO Writers: How to Negotiate Rates When Clients Want You to Go Lower with the Promise of More Work (http://bit.ly/arF0x0)
CONCLUSION: The Growth of SEO Writing – It’s Bright Y’all!
One thing that stood out to me as I was digging through archives to answer these posts is that, while I still get a lot of questions about the mechanics of SEO writing, I’m also starting to get a lot of questions about things like outsourcing.
What this says to me is two things: (i) that many SEO writers are busy – so busy that they’ve moved beyond “making a living as a freelance (SEO) writer”, they’re growing their businesses; and (ii) there’s plenty of work out there.
This is excellent news.
One freelancer who is currently enrolled in the SEO Copywriting Training [http://bit.ly/3uMhpE] e-course wanted to know “Where am I entering the market trajectory-wise? You mention it’s getting more competitive.”
My response to her was:
[SEO] Writing is an evergreen profession . . . It always has been, and it always will be. Yes, it’s getting more competitive. But everything does when so many are looking for work. But your success has nothing to do with that.
I entered the market when everyone was saying that SEO writing was a “slave wage” market. Many shied away from it b/c they thought that it was a niche where getting $3 for 500-word articles was just the way it was. I proved that it most definitely is not.
The bottom line is, it doesn’t matter where or when you’re entering the market. How you run your business will determine your success; not the market at large.
The SEO writers who wrote in about outsourcing here prove this last point beautifully!
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