If you’ve ever run across a keyword-stuffed page, your first thought might be, “Why would anyone publish garbage content like this?” This is bad SEO writing and should be avoided at all costs.
HOWEVER, search engines are not people and those keywords found in many low-quality SEO articles help search engines to determine what a given web page is all about. Luckily, there is a happy medium.
Following are two “tricks of the SEO writing trade” I use all the time to write good content for readers, while giving search engines what they need to rank my sites well.
1. Write Like People Talk: Many writers take pride in their skill. And that’s as it should be. But, using “big words” and twist of phrases only confuses search engines. So, write like people talk. Let me use an example to illustrate.
When I was in New York last month, some friends and I went a karaoke bar in my old neighborhood (on 44th and 10th Ave by the way if you live in NYC).
My friend didn’t say to me, we’re going to . . .
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