Freelance SEO Writing: Advice on How to Price Bulk Jobs

Last week here, I told you about a new SEO writer who landed her first gig –10 SEO blog posts for a large web developer who specializes in building real estate websites. She had a problem pricing the job and I offered her some advice.

This past week, her “problems” escalated. Problem is in quotation marks because many new SEO writers would love to have this problem.

A Client Wants 50-100 SEO Blog Posts Per Month: How Would You Price It?

When she turned in her project, the client was so pleased that they immediately contracted with her to provide 50-100 posts (250-300 words) per month. They liked her work (obviously), particularly the “area specific” detail she included in each post. She was thrilled at the offer, but nervous about how to price the job, especially as the client requested a discount.

Now remember from last week’s post, she’d already discounted her rate (against my advice) for the last job – going from $35 to $29 per post. Now, the client wanted her to go to $20 per post because they were giving her volume.

how-to-price-bulk-seo-writing-jobs

Not wanting to lose such a large order, this new SEO writer asked for my advice. I told her to tell them that she couldn’t do the job for that rate, especially if they needed research, because: (i) her rates for SEO writing was for “easy, breezy” content that didn’t require any research; and (ii) she’d already extended a discount.

I also advised her to explain the amount of time she’d spent on the initial order and that the reason she didn’t charge more for those was because she wanted to stick to the original contractual terms.

The client still hired her, saying how impressed they were with her professionalism — as an SEO writer and as a businessperson. Then, they immediately sent her keywords for 38 of the 50-100 posts they wanted her to write.

My Rule of Thumb for Pricing Bulk SEO Writing Jobs

In my opinion, New Media Words’s, my SEO writing company, rates are below industry standard to begin with for the quality we offer. I feel that I could easily double our rates and still be quite busy. Hence, I rarely offer discounts – unless it’s a long-time client who has a good payment history.

Most of my clients don’t even ask for a discount (maybe they realize what they’re getting too).

2 Things to Keep in Mind When Pricing Bulk SEO Writing Jobs

The Offer of “More Work to Come: Sometimes clients will try to get you to discount your rate with the offer of “future bulk jobs” to come. This time, it actually panned out. But, don’t get in the habit of offering discounts BEFORE the actual “bulk jobs” have materialized.

Be Willing to Walk Away: Many SEO writers – in fact, small business owners in general – operate from a position of fear when they’re pricing jobs. They are so afraid of losing a potential client that they don’t think of what they gain by being willing to walk away.

Why Learning to Say No Can Be the Best Thing You Can Do to Achieve Success as an SEO Writer

No is one of the most powerful words in the English language. Use it wisely and your power — and worth — will soar. How/why?

You know your worth and if you feel like you’re being gypped (you’ll feel it in your gut), you not only devalue your skills, you devalue yourself as a human being. And this will weigh on you. You just have to trust me on this. It will affect you in ways you can’t even begin to fathom – and it will permeate every facet of your life; not just your professional life.

I’ve found that when you devalue yourself in one area of your life, often, you’re doing it in other areas too – eg, staying in bad relationships, overworking yourself, cowtowing to friends and family, not eating right, etc.

And while you may be shaking your head wondering how pricing an SEO writing job can impact your life in other ways, it’s very simple.

When you get in the habit of operating from a base of fear, you do all sorts of things that are not good for you. So, don’t even start it with your SEO writing business. You may even find that you’re able to stand up for yourself in other areas of your life as well.

Now, who woulda thunk that learning how to price a simple freelance writing job could be so powerful?

SEO Writing Ecourse News: 1 New Signup Since Yesterday’s Post on InkwellEditorial.com – Class is Now Over 50% Full

FYI, the next SEO writing ecourse commences on April 26th. As of today, there are 9 slots remaining. You’ll learn 4 ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers — and the most recent updates on how many slots are left.

Happy Easter and Happy Passover everyone.

happy-easter

Yuwanda

P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day?

Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).

SEO Writing: How to Ask for More Money When the Parameters of a Project Change or You’ve Miscalculated What It Takes to Complete It

Publisher Note: In April, to read the posts on SeoWritingJobs.com, you will need to be a subscriber. There won’t be a subscription fee; the content will still be free. What’ll happen is, I’ll post excerpts, but you’ll need to be a subscriber to click through and read the content in its entirety.

FYI, you can subscribe from any page of InkwellEditorial.com (this site’s sister site). There’s a subscription in the right-hand column of every page. Now for today’s informative post …
###

New SEO Writer Lands Her First Gig and Immediately Finds That . . .

“Houston, we have a problem . . .” 

A new SEO writer got her first project after some coaching from me. I told her how to start, which niche to specialize in and what to charge. When she landed her first gig, she couldn’t believe it – 10 articles from a large web developer who specializes in building real estate websites.

WITH much more work to come if they like her work on this initial order. Needless to say, I was proud as an “SEO consultant mama peacock!”

seo-writing-advice1

SEO Copywriting Rates: When and How to Ask for More Money & When Not To

As a new SEO writer, she’s learning a valuable lesson about what/how to charge when she writes seo content. I told her to charge $35 per 250-word article. But she was so anxious to land the gig, she charged $29. Now she’s wishing that she’d listened to me, for the following reason . . .

It’s taking her much longer to complete each SEO article because the articles are specific to a particular area – one she’s not readily familiar with. So, she has to conduct research.

To be fair, she didn’t know that the articles were going to be area-specific; she thought they were going to be general context articles.

New SEO Writing Project Tip: Ask a lot of questions up front so that you fully understand the parameters of a given project. This way, you can adequately charge for it.

If it had been me and it was my first project, I probably would have done the same thing. BUT, moving forward I would let the client know that the rate was going to increase because of the research time needed to make the articles factually correct.

SEO Pricing: How I Asked for More Money from One SEO Writing Client – And Got It

In fact, I did this with a new client just last week. This Irish firm hired my SEO writing company to write some travel articles. And although the client had promised to provide the background material needed for each article, I found that it wasn’t sufficient and additional research had to be done.

I had the project completed for the initially agreed-upon rate, but when it was turned in to the client, I advised them that the rate would be $X moving forward because each article required additional research. Because the writing was “superb,” they readily agreed to the increased rate and have hired New Media Words to write monthly articles and even to do some article marketing.

My point in this post is this . . . if you take on an SEO writing project and the parameters change and/or it turns out to be much more work than you thought, don’t be afraid to ask for more money. Unless it is significantly more work, I advise doing it for the originally agreed-upon rate to show your professionalism and the quality of your work.

My rationale for this line of thinking is, if the client balks at your new SEO writing rate, then you will still have gotten a payment for one project and proven to them what you can do. This way, if they hire someone else for less, they can judge the quality for themselves. They may just come back to you.

And if they decide to hire you at your new rate, well, then your talent as an SEO writer will have spoken for itself.

Learn SEO: SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26th. As of today, there are still 12 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security (maybe to travel to Jamaica or some other exotic hot spot anytime you want). Get full details on the SEO copywriting training this ecourse offers.

Another hump day in the books! Tommorrow, I’m off to New York to visit friends for a few days, then back home to Atlanta next week. I’m ssooooo dreading the travelling day tomorrow. It’s gonna be a long one!

Yuwanda
P.S.:
Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).

SEO Copywriting: Q’s from Readers Losing Jobs & Those Who Want to Know How to Make More Money Per Article

Written by Yuwanda Black

As I stated in yesterday’s post, I’ve been getting a lot of queries from readers, many from those who have been laid off and/or are about to be laid off who want to get into SEO writing. Another frequent question I get is from those who want to know how make more money from their writing efforts.

Here, I’ll answer the two questions I posted yesterday. For continuity, the questions are listed here again.

seo-questions

Question #1

Hello Yuwanda..I wanted to ask your opinion on the opportunities for SEO article writing in 2010. I am about to be laid off in my present job. I’ve always enjoyed writing, but I don’t want to buy an ebook on SEO writing if the market is saturated now…any thoughts on this?

My Answer

My initial response was to refer this reader to a post on InkwellEditorial.com entitled SEO Copywriting Services: Is This Niche Becoming Too Crowded?. It addresses this very question.

One more thing I wanted to add here is something I’ve talked about in detail before – fear. What underlies a lot questions like this is fear – fear of starting, fear of failing, fear of not getting clients, fear or not being able to handle the work, fear of not being able to pay the bills, etc.

As I said in this post Freelance (SEO) Writing: Do You Have What It Takes to Succeed? When NOT to Take the Plunge:

NOBODY can give you the courage to strike out on your own;

NOBODY can give you strength to pull all nighters to meet client demands;

NOBODY can give you stick-to-it-ness, ie, the wherewithal to decide to make something work when it seems like there’s no way that it will;

NOBODY can give you the ability to think for yourself, ie, when or when not to offer a discount, when to turn down a project, when to expand your business, when to hire freelancers, when to fire freelancers, how to set deadlines, and/or how to tackle one of a multitude of other decisions a busy SEO writer (or any business owner) has to make for him/herself on a daily basis.

AND THIS IS WHAT BUSINESS IS – any kind of business.

In short, you want a guarantee – and in the world of business — there simply aren’t any.

My final piece of advice to those who put obstacles like “is the field too competitive to get business” in their way is to dig deep and ask yourself the real reason you hesitate when it comes to starting your own business.

Once you realize what your real roadblocks are, address them and surge forward. But, don’t lie to yourself by saying stuff like “the field is too crowded.” For, if you can’t face the real reason you hesitate to strike out on your own, you’ll always find an excuse to stay stuck, to NOT pursue your dreams – whatever they are.

Question #2

I really like your newsletter. How do you do it? I seem to keep fall into the trap of accepting low paying gigs from Craigslist and other sites just to pay the bills. I rarely have time to market my SEO writing because I have a ton of low-paying projects to complete. I feel overwhelmed and tired at times. How can I break free of low paying gigs and start getting paid $25+ per article?

My Answer

To break free of low-paying gigs and start making more money as an (SEO) article writer is simple – stop accepting low-paying gigs and start charging more for your services. “I know, I know,” you’re probably thinking, “It’s not that easy; I still have to pay my bills and those low-paying gigs are what’s doing it right now.”

My response is, sacrifice short-term in order to gain long-term.

For example, I face a similar problem in my business. I need to develop new products in order to push my income to where I want it to be, but with client projects, admin tasks, managing other freelance writers, updating four blogs, social media marketing, writing and distributing free articles for all of my products and giving feedback to e-course participants, it’s all I can do to maintain what’s on my plate now.

But you know what, you can’t do everything so something has to give. In my case, in order to meet my long-term goal of stepping into a completely managerial role next year at New Media Words, my SEO writing company, I’ve had to pull back on the types of projects/clients I accept, do less marketing, outsource more work, let my house go uncleaned, let laundry pile up, go a few days without bathing . . . .

You get the idea.

The name of the game is FOCUS . . . as in, laser focus on what your end goals are and then clear the way to make that happen. That may mean working, days, nights and weekends to get those lower-paying projects out the door so you can focus on marketing for more lucrative work, or

Borrowing from your 401K to give you a financial cushion while you bring in more lucrative clients; or

Getting a fulltime job (even one you hate) so you can save a six to eight-month cushion in order to stop accepting low paying clients and focus on bringing in higher paying ones.

Whatever it is . . . you just have to decide that that’s what you want, then formulate a plan to get there. There is no magic pill, plan or potion to make it happen and it probably won’t be easy. But then again, business never is. If it was, more people would do it instead of talk about it.

Starting a business is one of the hardest things you will probably ever do. I’ve never worked as hard on a job as I do for myself. But you know what, I take pride in that fact. No one can outwork me – no one – when I put my mind to it. Someone once said an entrepreneur works 16 hours a day for himself in order to avoid working 8 for someone else – and I can tell you from personal experience that this is true.

I wouldn’t trade what I do now for a job that pays me 10 times as much though . . . because someone can always take a job away from you. But, a business you build yourself is something that can sustain you no matter what the economy is doing – if you stay nimble enough to respond to market forces – and work your tail off to give your customers/clients what they want.

Okay, I’m off my soapbox now. And yes, in a previous life, I wanted to be a therapist. 🙂

Getting SEO Writing Projects While Travelling

As you probably know, right now I’m in Jamaica. Every day I come to this cliffside restaurant/bar overlooking the ocean to work. Gorgeous by the way. With colorful fishing boats dotting the ocean and tropical flowers in every imaginable color surrounding this popular little spot, my “office” couldn’t have a better view. But, I digress.

Negril is a small community and you run into the same people practically every day. So this guy is sitting across from me working on his computer (he’s here almost all day just like me and my friend). We start chatting and as it happens, he’s a web developer and needs . . . are you ready for this . . . someone he can outsource SEO content to. He said:

We’ve been looking for someone just like you. I’m a technical person (he does programming and web development) and I hate writing. I’d love to offer all of the services you do, but without having to “do it.”

I replied, “I’m your SEO girl!”

Today, he offered me my first project and says that if it goes well, there could be much more coming my way. In addition to having his own firm, right now he’s working with a long-time client (a large medical company) who needs reams of SEO content and a site overhaul. He sent my company’s info to this client and said, “I’ll be in touch if they want to move ahead.”

Most Clients Don’t Understand SEO

In all of our talks, he was telling me how a lot of his clients don’t understand SEO; how they look for writers who do understand it and can guide them on what they need (he asked me if I’d do an SEO content analysis on his client’s site); how they rely on him (a web developer) to help them with their SEO and internet marketing efforts; etc.

I found all of this interesting because, as I tell you guys all the time and wrote about in the post, SEO Copywriters: How to Make an Extra $61,880 This Year, most clients will expect you – the SEO writer – to be the expert. Once clients rely on you like this, you’ll have repeat business for as long as you want. It’s exactly how I’ve built my SEO writing business.

Speak Up to Get More SEO Writing Work

The last time I was here, I told someone what I did and he wanted me to follow up with him once I got back to the states. I lost his contact info so wasn’t able to, but the point is, tell people what you do wherever you go. You just never know where your next SEO writing project will come from. I’m even thinking of getting a t-shirt that says “SEO Writer” on it!

And those are my professional stories from Negril.

negril-jamaica

Living in Negril

A working vacay, but a fun, lucrative one — and now that I have my own place here (and rent to pay in addition to my mortgage back home, which is freaking me out even though it’s only $275), every penny counts.

I swear, renting a place here was a spur of the moment decision that, while I don’t regret it, it’s kind of weirded me out. I tend to be very frugal (years of living a feast or famine existence as a freelance writer has ingrained this in me) and this is something that is completely out of character for me.

But my friend pointed out that every time I come I spend that on a hotel in just a few days. And, as I’ll probably retire here one day and had planned to move here next year anyway, it’s a good decision.

And, that’s my personal tale from Negril.

SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26th. As of today, there are still 12 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security (maybe to travel to Jamaica or some other exotic hot spot anytime you want). Get full details on the SEO copywriting training this ecourse offers.

Have a good weekend everybody. Tommorrow, I’m only gonna work half day (gotta get in some fun while I’m here)!

Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).

SEO Copywriting Career: “I’m Getting Laid Off, Is the SEO Writing Field Too Crowded to Enter” & Other Q’s from Readers

Questions, questions and more questions! Today, I received the following tweets and emails from readers of this blog and InkwellEditorial.com. A tweet said:

. . . gettin laid off in 2 weeks. It’s crunch time. but w/your [SEO and freelance writing] tips I’m not worried. Thnx 4 your value!

An email read:

Hello Yuwanda..I wanted to ask your opinion on the opportunities for SEO article writing in 2010. I am about to be laid off in my present job. I’ve always enjoyed writing, but I don’t want to buy an ebook on SEO writing if the market is saturated now…any thoughts on this?

And yet another reader emailed:

I really like your newsletter. How do you do it? I seem to keep fall into the trap of accepting low paying gigs from Craigslist and other sites just to pay the bills. I rarely have time to market my SEO writing because I have a ton of low-paying projects to complete. I feel overwhelmed and tired at times. How can I break free of low paying gigs and start getting paid $25+ per article?

Boy, you guys are keeping me busy answering questions, which I’m happy to do, especially questions/queries like these because they indicate what’s going on in society at large (eg, people losing jobs and freelance writers struggling to make decent wages).

I was going to fire off a quick newsletter today, but simply ran out of time. Being in Jamaica, my work days are much shorter because I like to get my run in on the beach before night falls.

Tomorrow though, I’ll answer each of these queries in detail, so stay tuned. And, I’ll tell you about an exciting contact I made here in Negril while working at a beachside cafe — suffice it to say that more work could be coming my SEO writing company‘s way, which just goes to prove . . . marketing never stops, not even on the sunny, beachside cliffs in Jamaica!

SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26th. As of today, there are 12 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers.

Until tomorrow everybody!

Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).

SEO Copywriting Services: Tip for Turning “One Off” Customers Into Long-Term Clients

Publisher Note: In April, to read the posts on SeoWritingJobs.com, you will need to be a subscriber. Don’t worry, there won’t be a subscription fee. The content will still be free. What’ll happen is, I’ll post excerpts, but you’ll need to be a subscriber to click through and read the content in its entirety.

FYI, you can subscribe from any page of the site — see subscription box to the right. Now, on to today’s post …
###

This morning, I did two projects for long-term clients. As I was linking to a post I’d written for one client back in August 2009, this tip I’m about to pass along came to me. 

When you offer SEO copywriting services, a lot of times clients will give you what I call “one-off” projects. Eg, they’ll hire you for one project and may never use you again. In my experience, I have to say this doesn’t happen a lot in SEO writing, but it does happen.

I’ve been lucky enough to turn a few clients into long-term clients, and this is why I rarely have to prospect for work anymore. Current clients keep me busy – and they refer others. So I feel lucky.

seo-writing-advice

How to Turn One-Time Clients into Long-Time Clients

One easy way to do this is to put together a benefits brochure that explains why it’s better to use you long-term. And you can use the following scenario as sort of a guide.

This one client I was writing for this morning teaches a series of online marketing classes around the country. Her firm had a blog when they hired me, but it was updated so infrequently that they weren’t getting any leads from it.

As an online marketer, she knew that this wasn’t good for her firm’s image. So she hired my SEO writing firm in February of 2009 to do one weekly blog post and one weekly article (for article submission purposes).

Because I do all of the writing for this blog, I’m able to link back to previous posts. This is known as intrasite linking (aka deep linking), which of course leads to better search engine positioning.

Not only this . . . she relays that her blog now has “a voice.” The interactivity on it has shot up, others are linking to it and, in short, she feels like they’re finally doing everything they should be doing as a company to attract customers.

As an SEO writer, these are the kinds of tangible benefits you can provide to clients. Many don’t realize what they’re losing by not using you. It’s up to you to make them aware of it. A benefits brochure mentioning that you can “bring a dead blog to life, increase leads, from it, give it an industry voice, etc.” can get the ball rolling for you.

I’ve had this client for over a year now. And, I’ve done other things for them – eg, a few ebooklets for their students on their subject matter. In short, I’ve become their “go to” writer, not just for SEO, but for other things as well.

Month in and month out, I can count on a certain income from this one SEO writing client that’s not too shabby. With a few clients like this under your belt, you can be making a fulltime income writing SEO content in no time at all.

SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26th. As of today, there are 13 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers.

Happy hump day everybody!

Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).

Freelance Writing Advice on Starting an SEO Writing Biz If You Have Limited Time and/or a Disability

Publisher Note: Within the next couple of weeks (maybe even as early as next week), to read the posts on SeoWritingJobs.com, you will need to be a subscriber. Don’t worry, there won’t be a subscription fee. The content will still be free. What’ll happen is, I’ll post excerpts, but you’ll need to be a subscriber to click through and read the content in its entirety.

 

How to Subscribe: Go to SeoWritingJobs’s sister site, InkwellEditorial.com. There’s a subscription box in the right-hand column of every page on the site. Now, on to today’s post …

In the past week, I received two emails from wannabe SEO writers about how to start if you have limitations (ie, a disability, time constraints and/or a slow PC). Following are the questions sent in and my answers to them.

questions-from-freelance-writers

Question #1

Hi, in your blog [she was referencing this blog post], you stated “For example, if a client says they want 10 articles in 24 hours, you might say, “That’s a little tight, I can have them to you in 48 hours though… 48-72 hours is perfectly acceptable”.

This short turnaround time is the main reason I haven’t contacted any seo companies. I’m disabled, and there’s no way I can even write 10 articles in a week. The most I can submit weekly is 2, but if that’s not acceptable, what are the chances they would want to work with someone like me (with physical limitations).

My Answer:

L-:
 
Most clients like work within a week. And, some do order only 1 or 2 articles at a time.
 
However, if you’re that limited in your output, while you may land clients, in my opinion it would be hard for you to hold on to them once they learn how limited your turnaround time is.
 
FYI, I wouldn’t tell clients about your disability; after all, if you can do the work in the time they want, then fine. But, my fear is that you’d get in over your head.
 
An alternative is to charge enough so that you can outsource some work. That way, if you get an order for say 10 articles in a week, you could still get the work done. For more on outsourcing, see this article on InkwellEditorial.com:
http://inkwelleditorial.com/how-to-grow-your-seo-writing-business.htm.
 
I hope this insight helps, and good luck!

Question #2

Note: This person sent in three questions. This is the answer to the third one.

3) Re: Client wants 10 articles in 48 to seventy-two hours.

For me this is not possible because of time constraints and a very slow pc. Would I seem unprofessional to potential clients if I let them know upfront that I can do only 4 (or however many) in a week, or should I leave it open then negotiate later?

My Answer:

As I responded to the inquirer above, if you’re this limited in your output, in my opinion, it will be hard for you to maintain clients. While you may initially land them, again, once they find out how limited you are in your output, they won’t stick with you.

I’ve said before on this blog and on my posts on SEO writing on InkwellEditorial.com, one of the reasons I think I was so successful so quickly as an SEO writer is that I took on almost everything (if my price was met) and I offered quick turnaround.

As a side note, my background is in publishing, so meeting client deadlines has been ingrained in me.

SEO writing tends to be a fast-paced business. It’s one of the reasons I love it. The reason it tends to be this way is that once clients are satisfied with your work, it’s not uncommon for you to become their “go to” SEO copywriter.

And, if you tell them that you can only do two or four articles a week, it may cause them to pause, for it says a couple of things about you and the way you run your SEO copywriting services “business,” ie:

i) This is a side gig for you: While many SEO writers are part timers, clients don’t have to know it for it says nothing about a writer’s professionalism.

BUT in the client’s mind, it plants the idea that they may be unprofessional.

Look at it this way, a client may be spending hundreds and/or thousands of dollars a year on their content development. It’s a vital part of their business; it’s their face to the world online. If you were a business owner, would you trust someone who can only do two or four articles a week with your content needs?

Again, this has nothing to do with the professionalism of the writer or the quality of their work. It could be superb. But the client may never get to know that because they want to entrust their content needs to a professional – and a professional can certain produce more than this, otherwise they wouldn’t be able to make a living.

So goes the potential client’s line of thinking.

See what I mean?

ii) Reliability: When clients place writing orders, they like to be assured that the content will be delivered on time. Again, if your output is so low they may first think, “Man if he/she can only do two or four articles per week, can I trust them to deliver it on time? He/She must be really pressed for time. I don’t think I can afford to take that chance.”

Again, nothing to do with the reality of what you as an SEO writer can deliver. BUT, it’s the perception in the client’s mind of what you may not be able to deliver that will stop you from getting the work.

Ever heard the idiomatic expression, “Perception is reality?”

It certainly applies here.

The Bottom Line on Starting an SEO Writing Business When You Have Limitations – Whatever They May Be

I’d advise finding something else to do. You’ll probably constantly be stressed or overworked about what you can’t provide. Freelancing should be a joy for the most part, not another source of stress in your life.

BUT . . .

If you absolutely want to get into SEO writing, then tell clients straight up what you can provide – and assure them with every fiber of your being that you will always meet deadlines.

OR . . .

You can say nothing to clients, but line up other SEO writers to outsource work to. This can be a pain in and of itself though. And, if you’ve never operated a business and/or had to hire/fire subcontractors, I wouldn’t go this route.

Again, it would just be too stressful. While there is some major SEO writing talent out there, like anything, you have to wade through a lot of garbage to find the good ones. And, remember, you have to charge enough to clients so you can pay SEO writers you contract with a decent cut per article.

Don’t forget to check out the outsourcing article on InkwellEditorial.com. It contains 7 Tips on How to Grow Your SEO Writing Business through Outsourcing

Hope this helps.
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Freelance Writing “Mentorship” Program

Not a week goes by – literally – where I’m not asked to be someone’s freelance writing mentor. And lately since I’ve been answering questions sent in by existing and/or wannabe freelance writers here and on InkwellEditorial.com, these types of requests have increased. Got one just this morning.

Unfortunately, I just don’t have time to do this. A couple of years ago, I wrote a three-part series on what to look for in a freelance writing mentor. Reading this will give you some insight into what to look for.
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SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26th. As of today, there are 15 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers.

Best,
Yuwanda
http://InkwellEditorial.com
http://SEOWritingJobs.com

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