If you use Twitter, it can help you drive get more traffic to your website/blog. Not just because of the tweets that you send out, but because search engines rank tweets, much like they rank any other kind of content on a site. So, just what do they look for? How can you get your tweets to rank high?
Well luckily, this information is given to us by the “Big G” themselves. Following are three SEO tips for Twitter, as they relate to Google. By not running afoul of these guidelines, you can get more traffic from every tweet.
SEO Tips for Twitter: Google Reveals 3 Factors They Use to Rank Tweets
The following are Google guidelines for ranking tweets, as laid out in the article, Google Reveals Factors for Ranking Tweets:
I. Number of Followers Count: To a certain degree that is. Like anything else on the web it seems, when you have a mass of followers, search engines are going to pay more attention to you. This means more traffic. BUT, having a lot of followers is not the only thing that counts, which brings us to the next SEO tip for Twitter on the list, ie . . .
II. Quality of Followers Counts: What Google looks for are “relevant followers.” So if the bulk of your followers are a host of spam bots, then they’re not going to get your tweets ranked very high. The aforementioned articles states:
Google also ranks tweets by followers to an extent, but it’s not just about how many followers you get. It’s about how reputable those followers are. . . . in social media, as established users follow another user, the quality of the followed user goes up as well.
III. Why Hashtags Can Hurt Your Tweet Rankings: Apparently the use of hash tags in tweets is a big red flag for Google. This guideline sparked the most comments in the article. Users responded:
Hashtags used to be a way to incorporate your tweets into relevant areas. It is disheartening to think that they would be penalized but whatever the almighty Google desires.
I’m actually not shocked AT all since hashtags are to Twitter as meta keywords are to Google.
Like everyone else, I’m pretty surprised that hashtags would be seen as a redflag, great to know that now!
Google says monitoring hashtags is part of their efforts to control spam. Hence, if you use a lot of hash tags in your tweets, you want to cut down on this practice in order to get your tweets to rank higher.
Get More SEO Tips for Twitter
For more SEO Tips for Twitter, read SEO Copywriting Tips for Twitter: Get More Traffic from Every Tweet.
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Copyright © 2010: Yuwanda Black for SEO Writing Jobs. This content may not be reproduced or redistributed without the express, written consent of the author.