I like SEO copy writing better than other types of freelance writing, for several reasons: (i) the pay is relatively good; (ii) it’s less competitive because not many know how to do it; and (iii) the jobs are pretty easy to market for.
Over and beyond this though, I like SEO copy writing because it allows me to make money beyond just writing for clients. Following are two ways that I use my skills as an SEO copywriter to make money online.
Before I get into this though, let me back up and briefly explain what an SEO writer does. That way, you’ll be able to better understand how it allows me to make money online.
Skills Required in SEO Copy Writing
SEO copywriters write web copy that drive traffic to an online presence (eg, website or blog). And, exactly how do they do this?
Well, they have to possess certain skills. Namely, they have to know what keywords are, how to conduct keyword research, what keyword density is, where to put keywords in content, how to write traffic-producing headlines, what pay per click is, what cost per click is, what ROI (return on investment is), etc.
In short, SEO writers have to know the “tricks of the online, money-making trade.” These are tricks that drive web traffic, generate leads and increase sales. And, these are the very same skills that come in handy when you’re trying to make money online. In fact, it’s hard to make money online without knowing SEO.
Now, back to the how I use the skills I possess as an SEO copywriter to help me make money online beyond writing for clients.
Affiliate Marketing: I promote several affiliate products regularly, and am always testing new ones to promote. I average $100-$150/day doing this — when I consistently promote. The method I use most often is placing ads on free classified ad sites. FYI, this is one of the sucky things about promoting affiliate products — you have to constantly market those suckers, or your sales will dry up quicker than super glue on your finger. But, I digress . . .
When you promote affiliate products online, what is the number one thing you need to generate sales? Eyeballs on your site, right? IE, traffic. And, just how does one generate this traffic.
In case you don’t know, there are basically two ways to generate traffic online: pay for it (ie, pay per click), or get it for free (ie, organic traffic that’s generated via popular methods like article marketing).
No matter which method you use, you have to know SEO.
In pay per click, you have to know how to do keyword research so you can get the most bang for your buck. If you decide to go the free route by writing and distributing content (article marketing), then you have to know how to write SEO articles. If you write without employing SEO tactics, you will get much less traffic than someone who does know these tactics.
See how knowing SEO copy writing rules and guidelines give you a huge advantage over affiliate marketers who know nothing about search engine optimization?
This is one of the reasons many who try to make money promoting affiliate products don’t make a dime. They don’t know the rules of what works and what doesn’t when it comes to generating traffic online.
As an SEO writer, you do; hence, you have a much better chance of generating income as an affiliate marketer.
BECAUSE . . .
You know how to write content, you know how to do keyword research so you can bid on profitable keywords, you know where to put keywords in your copy to get the most traffic, etc .
Write, Publish & Promote Your Own Products: This is the other way to use your SEO copy writing skills to make money online. If you read my stuff regularly, then you know I’m constantly pumping out ebooks — mostly on freelance writing.
Because you know the guidelines for what works in online marketing (ie, SEO), you have a much better chance of successfully selling your own products online. A lot of people want to make money by writing and selling their own products . . . and they may produce good, informative ebooks on interesting subjects.
But, they are clueless when it comes to promoting them online. Trust me, I know this from first-hand experience. Once I learned SEO and started applying the tactics when marketing my ebooks online, my sales shot up dramatically — and I did half the work!
This is the cool thing about being an SEO copywriter . . . over and beyond writing for clients.
SEO Copy Writing: The Powerful Advantage It Provides Freelance Writers
While learning how to write search engine-optimized copy is a great skill to have when trying to get work as a freelance writer, it is one that can be used to make money over and beyond writing for clients.
And, this is why I like it so much. It’s a powerful tool for making money online; one I use all the time.
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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This content may not be reproduced or redistributed without the express, written consent of the author.