SEO Copywriting Tips for Holiday Marketers

By capturing holiday traffic, you can increase sales all year long. How/why? Because prospects who buy from you once — no matter what time of year — are just as likely to buy from you during other times of the year.

Use SEO Copywriting During the Holidays to Drive Traffic Year Round

And that’s the beauty of doing holiday marketing right. And, perhaps nowhere is this more important than words, ie, than using the following SEO copywriting tips on all of your holiday marketing pieces (eg, blog posts, articles, PPC ads, etc.).

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To that end, following are some SEO copywriting tips for pay per click marketers, article marketers and bloggers.

The Most Important SEO Copywriting Tip for Online Marketers During the Holidays

Do your keyword research and add key holiday phrases to the titles, body content and headlines of your articles, blog posts and pay per click ads.

Some of these might be: Holiday Sale, Holiday Discount; Free Holiday Shipping . . . you get the idea.

On Selecting Effective Keywords: As an online marketer, you probably know that to sell online, you need to be specific. This means doing keyword research to promote specific products and services — no matter what type of marketing you do, eg, blogging, article marketing, PPC ads, etc.

Do SEO Copywriting Pieces that Appeal to Frustrated Holiday Shoppers (Eg, press releases, email campaigns, PPC ads)

Not everyone hits the mall on Black Friday with an upbeat attitude and a “Santa” smile on their face.

Many shoppers are rushed, frustrated, confused, broke, tired and just want to “get this shopping thing over with!” Give them a specific gift  — at a good price — and you can make sales. This is why ideals like Holiday Gift Baskets tend to do so well. They’re all inclusive; you don’t have to spend too much time picking out one thing as they contain a little of everything.

Perfect for the harried, tired, frustrated holiday shopper on a budget!

SEO Copywriting Language During the Holidays Should Focus on Immediate Sales

Many retailers make a significant portion of their yearly sales during the short holiday season. So when you’re selecting keywords, select them with an eye towards immediate sales (eg, buy now, 24-hour holiday sale; Black Friday savings, free holiday shipping, free gift wrapping, all-in-one gift), as opposed to prospects you can convert later (although you’ll take those too, right?!).

FYI, the SEO Copywriting Training Ecourse Is Filling Up; 9 Spots Left for the Jan 25th Class.

Happy Thanksgiving!

Your SEO Copywriting Holiday Marketing Maven,
Yuwanda
http://InkwellEditorial.com
http://SEOWritingJobs.com
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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This content may not be reproduced or redistributed without the express, written consent of the author.

SEO Copywriting Tips for Twitter on How to Get More Traffic from Every Tweet

Twitter is an online marketing tool that’s not going anywhere. It’s found its way into online marketing toolboxes and is here to stay.

So now that your internet marketing toolbox has another piece of equipment, it’s only natural that there are SEO rules to be applied to make it more effective. To that end, following are 3 SEO tips to get more traffic from your tweets.

seo-tips-for-twitter

#1 SEO Tip for Twitter

Use Keywords: Do your keyword research so that you can have a range of traffic-driving, keyword rich phrases to use when you tweet. Now this doesn’t mean resort to keyword stuffing your tweets – after all, you only have 140 characters. However, it does mean to be aware of what your keywords are so that you can use them when you tweet.

#2 SEO Tip for Twitter

Be Mindful of the Character Count: What I mean by this is, put your keywords at the beginning of your tweets. This is important because while search engines index the full 140 characters of your tweets, only the first 45 or so characters show up in a search result on major search engines like Google.

#3 SEO Tip for Twitter

Share Resources: One of the great things about Twitter is that it allows you to share resources – and your knowledge – with others. It’s a real chance to brand yourself.

The Most Important SEO Tip for Twitter

Twitter is all about community – sharing relevant information, being a resource, giving to others before (or without) thinking of getting for yourself. For no matter how many “SEO Tips for Twitter” you read and enact, if you forget this one cardinal rule of the site, you miss the whole point of Twitter and what it can do for your business.

I ended with this tip because it brings the post full circle: The way that Twitterer’s share info is via links. Tweeting a relevant timely or funny or controversial or in depth, etc., etc., etc. piece of info can drive hundreds or thousands of visitors to your blog/site in minutes – literally.

Tweeting can make a link you tweeted go viral, which means lots of backlinks, which means your site/blog gets more search engine juice, which drives more traffic – and eventually leads to sales.

SEO COPYWRITER MARKETING TIP

Pass these tips along to prospects and existing clients in your newsletter, tweets, on your blog, etc. By demonstrating your knowledge of SEO, it makes them that much easier to sell your SEO writing services to prospects, and for existing clients to recommend you.

Want to Start a Career as an SEO Copywriter? Get the Free Report: Learn SEO: 6 Reasons SEO Copywriting Is the Ideal High-Paying, Work-from-Home, Recession-Proof Career (pdf file).

Get More Twitter Followers! Get more reall good advice on how to get more traffic from Twitter in the video below.
 
Sincerely,
Yuwanda Black, Publisher/SEO Instructor
http://InkwellEditorial.com
http://SEOWritingJobs.com

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P.S.: Get the low-down on the most popular Twitter tools and products.

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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This content may not be reproduced or redistributed without the express, written consent of the author.

SEO Copywriting Tips: How to Drive More Traffic to Your Site with Clean URLs

Even if you’re not an SEO copywriter, learning to apply SEO techniques to your writing will help to drive more traffic to your site — and client sites (if you write for them).

Today, we’re going to discuss two reasons clean URLs are a necessity. It’s an easy, seamless way to get more web traffic.

seo-copywriting-tips1. Search Engines: Search engines (SEs) like clean URLs. This is perhaps the most important reason to use them. SE’s like clean URLs because it’s easier for them to tell what a page is all about, which makes it easier to index it.

2. Social Bookmarking: If you use social bookmarking sites like StumbleUpon and Digg on a regular basis, you know that some will allow you to save only the URL and page description. So, having a clean one will get more people to click through because it clues them into what the content is all about.

SEO Copywriting Tips and Examples for URLs

Good Example of a Clean URL: http://InkwellEditorial.com/freelance-writing-ebooks

Bad Example of a URL: http://InkwellEditorial.com/bizguides

I’m embarrassed to say that the bad URL is the actual URL for the Freelance Writing Ebook page on InkwellEditorial.com. This page was created long before I knew the intricacies of SEO though. When you know better, you do better.

4 SEO Copywriting Tips for Writing Clean URLs

SEO Copywriting Tip #1: Keep URLs Short. Make them as short as possible, without sacrificing description.

SEO Copywriting Tip #2: Make URLs Descriptive. Make them as descriptive as possible because, as stated above, it clues search engines and readers into what the content is all about.

SEO Copywriting Tip #3: Use Keywords. Take the time to look up the keywords relevant to that page and use them in your description. This will drive more traffic.

SEO Copywriting Tip #4: Use Hyphens. Notice how in the “Good Example of a Clean URL” used above I used hyphens? This is because SEs treat words separated by hyphens as individual words.

It’s like having spaces (which of course is not possible in URLs). Hyphens also make the URL easy to read for web surfers, which will make them more likely to click on your page when they show up in search engine results.

Nowadays, it’s automatic for me to use good, clean, descriptive URLs that tell readers and surfers, as well as search engines, what a page is all about.

If you blog in WordPress, you know that it automatically creates your URL from the title of your page. Sometimes, this is not the best one, especially if you use the guidelines outlined above. Most of the time, I create my URLs from scratch.

If you use these SEO copywriting tips, you’ll also develop the habit of creating traffic-generating URLs.

Want to Start a Career as an SEO Copywriter

SEO COPYWRITER MARKETING TIP

Pass these tips along to prospects and existing clients in your newsletter, tweets, on your blog, etc.

By demonstrating your knowledge of SEO, it makes them that much easier to sell your SEO writing services to prospects, and for existing clients to recommend you.

Inkwell Editorial offers three products — each addressing various skill and knowlege levels — to train you, ie:

(i) How to Make $250+/Day Writing Simple, 500-Word Articles;

(ii) How to Write SEO Copy That Sells: An SEO Copywriting Training Manual (Read a 13-page preview of what this SEO copywriting training guide contains); and an

(iii) SEO Copywriting Ecourse.

Free Report: Learn SEO: 6 Reasons SEO Copywriting Is the Ideal High-Paying, Work-from-Home, Recession-Proof Career (pdf file).

Good luck if you decide to pursue this lucrative, work-from-home career.

Sincerely,
Yuwanda Black, Publisher/SEO Instructor
InkwellEditorial.com
SeoWritingJobs.com

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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This content may not be reproduced or redistributed without the express, written consent of the author.

Learn SEO: 6 Reasons SEO Copywriting Is a High-Paying, Work-from-Home Career

Why Learn SEO?

This special, in-depth reports discusses why SEO copywriting is such a lucrative career; one that can be started almost immediately.

It gives specific details about who much SEO writers across the country make; why the demand will continue to be great for these professionals for years to come; and how to use the skills gained in this profession to create passive income.

Get this free report on why learning SEO is a smart career move (pdf file).