By capturing holiday traffic, you can increase sales all year long. How/why? Because prospects who buy from you once — no matter what time of year — are just as likely to buy from you during other times of the year.
Use SEO Copywriting During the Holidays to Drive Traffic Year Round
And that’s the beauty of doing holiday marketing right. And, perhaps nowhere is this more important than words, ie, than using the following SEO copywriting tips on all of your holiday marketing pieces (eg, blog posts, articles, PPC ads, etc.).
To that end, following are some SEO copywriting tips for pay per click marketers, article marketers and bloggers.
The Most Important SEO Copywriting Tip for Online Marketers During the Holidays
Do your keyword research and add key holiday phrases to the titles, body content and headlines of your articles, blog posts and pay per click ads.
Some of these might be: Holiday Sale, Holiday Discount; Free Holiday Shipping . . . you get the idea.
On Selecting Effective Keywords: As an online marketer, you probably know that to sell online, you need to be specific. This means doing keyword research to promote specific products and services — no matter what type of marketing you do, eg, blogging, article marketing, PPC ads, etc.
Do SEO Copywriting Pieces that Appeal to Frustrated Holiday Shoppers (Eg, press releases, email campaigns, PPC ads)
Not everyone hits the mall on Black Friday with an upbeat attitude and a “Santa” smile on their face.
Many shoppers are rushed, frustrated, confused, broke, tired and just want to “get this shopping thing over with!” Give them a specific gift — at a good price — and you can make sales. This is why ideals like Holiday Gift Baskets tend to do so well. They’re all inclusive; you don’t have to spend too much time picking out one thing as they contain a little of everything.
Perfect for the harried, tired, frustrated holiday shopper on a budget!
SEO Copywriting Language During the Holidays Should Focus on Immediate Sales
Many retailers make a significant portion of their yearly sales during the short holiday season. So when you’re selecting keywords, select them with an eye towards immediate sales (eg, buy now, 24-hour holiday sale; Black Friday savings, free holiday shipping, free gift wrapping, all-in-one gift), as opposed to prospects you can convert later (although you’ll take those too, right?!).
FYI, the SEO Copywriting Training Ecourse Is Filling Up; 9 Spots Left for the Jan 25th Class.
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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This content may not be reproduced or redistributed without the express, written consent of the author.