An SEO copy writer can be one of the best professional relationships you ever form. If you’re a small business owner and you’re thinking about hiring an SEO writer to produce content for your website or blog, following is how to get the most working with them.
Hiring a Search Engine Content Specialist? Communication Is Key
In every relationship – personal and professional – getting what you want begins with effective communication. Working with an SEO article writer is no different.
“But,” you may be thinking, “I don’t know anything about this type of content. How can I effectively communicate what I need?”
The answer is simple. You don’t have to know anything about how to “write for SEO,” so to speak. You know your business, right? That’s what you need to relay to the writer – specifically, what you’re trying to achieve with the content.
For example, you may say something like, “I want to start an article marketing campaign. I’ve heard that it’s one of the best ways to get backlinks so I need some search engine optimized content to distribute to free article directories.”
Once you’ve clearly communicated what you need, then it’s time to sit back and do some listening.
To Get the Best Search Engine Optimization Content – Listen
While communicating what you want is critical, listening to how a prospective content writer responds is just as important. Why/how? Let’s clarify by way of example.
Let’s say you told a writer you’re thinking about hiring the above — ie, you need content for an article marketing campaign. An experienced SEO writer would make sure that it is at least 400 words. Why? Because many article have minimum word counts that must be adhered to. Most won’t accept articles shorter than 400 words.
If you didn’t know this, it’s okay. What you’re really listening for is if “they” know their industry. Asking a few questions will give you a good feel for if they do or not.
About Qualifications: Many freelance writers are entering the SEO niche. But, this type of writing is about so much more than knowing how to write copy with keywords. Experienced search engine copy writers should know about internet marketing in general, eg:
What organic search is: Most search engine optimized content is produced to rank a site well in organic search results. If the writer doesn’t understand the principles behind this, they won’t be able to produce content that ranks well in SERPs; and
On- and off-paging ranking factors: You don’t want to break any search engine rules when writing SEO content – knowingly or unknowingly. Hence, knowing things like blackhat tactics is key.
These are just a few things any experienced SEO writer will know. There are many more, for good ones are a veritable wealth of information – which makes them a valuable asset to your firm.
P.S.: Learn how to write lead-generating, sales-producing copy in How to Write SEO Copy That Sells: An SEO Copywriting Training Manual for Small Business.