Freelance (SEO) Writing: Do You Have What It Takes to Succeed? When NOT to Take the Plunge

Written by Yuwanda Black

Two questions I received over the last couple of days prompted this post.

In my experience, the following is probably one of the best pieces of advice you will ever receive as a small business person. I’ve been a “formal” small business owner since 1997 (I started as a freelancer in 1993), and I wish someone had told me this on day one. It’s so simple, yet so powerful at the same time. What is it?

It bears repeating . . .

No one person or thing can guarantee your success in business.

It’s simple because it’s a fact; but it’s powerful because it means there is no one road to success. How you do it may get you there quicker than any advice that you can get from “experts.” In my opinion, too many rely too heavily on so-called experts. This can actually hold you back sometimes.

Actual Emails Received from Readers

Following are the actual emails that I received that prompted me to spend a lazy Sunday afternoon writing this post.

Note: I have two and a half weeks of sheer hell coming up b/t finishing two ebooks I’m working on and client projects. Hence, I had two choices – either write it today (Sunday), or wait until after vacation (I’m off to Jamaica in mid-August).

courage

Email No. 1

I’ve been reading your sites and am interested in the How to Make $250+/Day Writing Simple, 500-Word Articles book. It appears that this was written a year or two ago and I’m a little concerned that it may not be as easy to get business as it was then. Do you think it is still possible to get a reasonable amount of business in a few weeks?

My Response

Thank you for your interest in the aforementioned ebook.

The surface of this industry (internet marketing) is just being scratched b/c many don’t even know what “SEO” is. There’s plenty of work — and will be for years to come. You have to know how to market for it though. That’s true with any business.

All I can do is show you how I did it (which I discuss in detail in the ebook), and it’s up to you to chart your own path.

Good luck if you decide to move forward.

Email No. 2

My concern is will your students be able to make a regular, full-time income from seo copywriting after taking your course? (despite the fact that they have no previous experience in copywriting. It is after all a specialist niche, and most people only become specialists after they become generalists).

Note: I’ve corresponded with this reader on four or five different occasions about the SEO Copywriting course. I say this so that my response below is put into some type of context.

My Response

Regarding making a living after the course – that is completely up to you.

The course will give you all the tools you need, but as with anything (ie, a college degree, specialized training, vocational education, business consulting etc.), the ability to succeed is entirely up to the individual.

To be honest, I don’t think my course is for you. You seem too hesitant and too frightened to make a leap. In my many years of business, one of the things I’ve learned is that we as individuals let our fears stand in the way of success.

NOBODY can give you the courage to strike out on your own;

NOBODY can give you strength to pull all nighters to meet client demands;

NOBODY can give you stick-to-it-ness, ie, the wherewithal to decide to make something work when it seems like there’s no way that it will;

NOBODY can give you the ability to think for yourself, ie, when or when not to offer a discount, when to turn down a project, when to expand your business, when to hire freelancers, when to fire freelancers, how to set deadlines, and/or how to tackle one of a multitude of other decisions a busy SEO writer (or any business owner) has to make for him/herself on a daily basis.

AND THIS IS WHAT BUSINESS IS – any kind of business.

In short, you want a guarantee – and in the world of business — there simply aren’t any.

I can give you guidelines to go by that have worked for my business; recount actual client scenarios and how I handled them; and point out industry norms that you may want to follow (all of which I will do in the course). But, the final decision is always up to you.

Once the course is finished, I won’t be there to hold your hand. While I will always try to answer questions from students who take the course, what I will not do is act as an on-call consultant who will answer every question you may have as you build your business.

This is what a business consultant does. They usually charge by the hour and they are not cheap; and understandably so. I simply don’t have time to do this.

AND, this is why the course will be in-depth.

But, no course can give you real-world experience. They can give you tools to handle different scenarios as they pop up, but there will always, always, always be something that comes up that makes you go, “Hmm, this wasn’t covered in the course . . . how should I handle it?”

And, this is where you really become a bona fide entrepreneur. You face a situation, figure out a solution and move forward, without wringing your hands in despair, second guessing yourself and/or constantly seeking out “experts” to help you make a decision.

And again, this is what being in business means. It’s what real-world entrepreneurs do every day.

When I started doing SEO writing, I figured out everything I’ve learned to date for myself. I still operate this way. The internet offers a plethora of information – if you’re willing to read it and act up on in. The rest is learned by trial and error. You ingest facts, figure out what makes sense for you and your business, make the decision and move on.

Even when you make mistakes – and you will – you learn from them so that the next time you face a similar situation (and you always will), you’re able to pull on this knowledge. Every successful business person will tell you this.

Again, my course is not geared for someone like you. It’s geared for the confident individual who is ready, willing and able – with the right knowledge (which the course will provide) – to start a professional SEO writing business.

I guarantee that the course will give you all the tools you need to build a successful business as an SEO copywriter. BUT, I cannot guarantee your success. That is up to you.

Good luck in finding a course that suits your needs and in any career you may choose to pursue.

###

I just want to add a little more to this seemingly never-ending conversation.

I get the most emails from readers about two things: (i) they want some type of guarantee about freelance writing; and/or (ii) they want someone to hold their hand (ie, show them what to do every step of the way). This just ain’t gonna happen people.

Successful freelance writers are busy freelance writers. And, most of us just don’t have time to mentor someone. This is why many of us have blogs and websites, and also write books/ebooks on the subject.

We use these outlets to try and dispense as much of our knowledge as possible, but don’t expect other freelance writers to get back to you every time you send in an email. Use the web to do research.

I had one previous subscriber to my newsletter tell me recently to unsubscribe her because I hadn’t answered questions that she’d sent in. To be honest, I didn’t remember but even if I did, it’s impossible for me to personally answer every question a reader sends in. I’d never get any work done.

MY LIFE AS A FREELANCE WRITER & BUSINESS OWNER

I produce my own ebooks, co-author others; put together e-courses; AND handle client projects. This is in addition to the administrative duties required when running a writing business, eg, billing, sourcing work to a team of freelance writers, doing quality checks, handling client contracts, writing copy (yes, I still do a lot of that); etc.

I also update my own blogs and websites, and do most of the marketing for my ebooks and my companies (InkwellEditorial.com and NewMediaWords.biz).

I used to work upwards of 70 or 80 hours a week. During the last two years, I’ve tried to cut back on that.

I now work — on average — 7 to 9 hours a day because I’m also a runner. I’m perpetually in training for some type of marathon, of which I try to do at least two a year. This means I have to spend 1-2 hours a day, 4-5 days a week, training. Because I’m in my 40s, working out is important to me — not only for my physical health, but for my mental health as well (it keeps me sane; gives me time to think and de-stress).

Bottom line: My days are full.

IS FREELANCE WRITIING FOR YOU? WHY SUCCESS BELONGS ONLY TO A FEW

If there’s one subject on the web that’s well covered, it’s freelance writing. You just have to take the time to research it and have the guts to make a decision. And, this is where the fear factor comes in for most.

They read everything possible on a subject, yet still lack the fortitude to just make a decision. So they consult expert after expert, looking for some type of guarantee before making a decision. There are no guarantees in business (or life).

Why some of us manage to be drowned in work, while others struggle to making a living as a freelance writer can be attributed directly – in my opinion – to facing whatever obstacles we see and trudging on.

“Get your ass on the street and hawk your wares.”

We don’t wait for someone to hold our hand and/or give us a reassuring pat on the back that we’re making the right decision. We trounce our asses out into the business world and hawk our wares.

Are we afraid? Hell yeah, some of the time.

Do we lack confidence? For sure, sometimes.

Do we make mistakes? All the fucking time.

“Do you have the balls to succeed?!”

BUT . . . we also:

Learn from our mistakes . . . and trudge on;

Don’t spend time listening to the “experts” around us b/c we’re too busy . . . trudging on;

Spend hours doing research to make the most correct decision possible . . . before trudging on;

Have a greater fear of working for somebody else . . . so we trudge on; and finally we

Don’t spend time doubting ourselves even when we make mistakes . . . because we’re too busy . . .

TRUDGING ON!

GOT GUTS?

There’s a reason that micro- and small business owners are the backbone of American enterprise. If you’re full of fear, lack sufficient confidence, and/or are looking for a guarantee of success – quite frankly, you’re not cut out to be in business for yourself.

Look for a job because a small business will eat you alive – it will be beyond what you can handle. No class, degree, specialized training or even a hold-your-hand consultant will be enough for you to succeed.

Interesting Small Business Fact: Did you know that most businesses fail within the first three years? This underscores the fact that being in business for yourself is tough. BUT, it is soooooo rewarding. And, that’s why so many aspire to it.

“Business takes guts. And unfortunately, there’s no class or training that can give’em to you. You either have’em, or you don’t.”

GET SEO COPYWRITING TRAINING

If you’ve got the balls and the guts – and are just lacking the information – to start a successful SEO writing business . . . get the SEO Copywriting Training you need.

Where to Get Small Business Help

FYI, if you need small business help, the Small Business Administration (SBA) is THE place to start. They’re online at SBA.gov, and offer a plethora of programs and services to aspiring entrepreneurs, eg:

Mentoring via SCORE (the Service Corp of Retired Executives);

Online training;

Strategic planning; and

Funding sources.

And, this just scratches the surface.

Editorially yours,
Yuwanda

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P.S.: Learn how to make $100-$250+/Day as an SEO Copywriter.

P.P.S.: Updates about the SEO Copywriting Course will be posted every Friday (unless there’s a significant spike or it sells out midweek).

Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This article may not be reproduced or redistributed without the express, written consent of the author.

SEO Copywriters: 3 Keys to Writing Copy That Sells & Getting More Work Than You Can Handle

If you’re an SEO copywriter, selling clients on the benefits of your services shouldn’t be hard. Many SEO writers find it difficult though. It’s understandable to a degree because anyone who knows their ABC’s and is not a professional writer doesn’t want to pay for “a writer.”

HENCE, what you have to do is sell clients on the benefits of your expertise.

Many website owners are now realizing the need for professionally written SEO content. And, the vast majority of entrepreneurs don’t have SEO copywriting skills, which means more work for those trained in this discipline.

If you’re an SEO copywriter, following are three benefits you can use to sell your services to clients. Remember, clients don’t want to hire a writer, they want to hire a writer who can get them results. The following three things produce not only search-engine-optimized copy – but SEO copy that sells.

 

seo-copywriting-tips1

***Get in-depth training on how to start a successful SEO copywriting business in the SEO Copywriting Course: How to Become a Highly Paid SEO Copywriter.***

1. Focus on Customers: Many businesses focus intently on getting more traffic. The web is filled with tips, tricks and “secrets” about how to do this.

But, this misses the mark. Point out to prospects that SEO content should produce a return on investment (ROI). And, this is what you – as a trained SEO copywriter – can offer them. Hence, they don’t want visitors (ie, traffic); they want customers. If you help them to understand this, they will then start to appreciate the value that you can add to their bottom line.

2. Targeted Traffic: Targeted traffic produces sales, even while generating less traffic in many cases. Many prospects will cringe at the idea of less traffic because they’ve been so indoctrinated to believe that they must, must, must go after more traffic.

But, when you point out that SEO copywriting is all about getting sales – and targeted traffic leads to more sales – again, you’ve enhanced your value to them. Following is an example of how to explain it.

Right now, home foreclosures are in the news almost every day. So, you point out to a potential client, I could write articles for you using this highly popular keyword phrase (home foreclosures). It will generate more traffic for your site.  

BUT, you go on to point out, if your business is selling women’s apparel, your chances of making any sales are between slim and none. This is because the SEO copywriting didn’t produce targeted traffic.  

The light bulb starts to flicker for them; they’re beginning to understand. This brings us to the last tip for writing SEO copy that sells that you can point out to prospects . . .

3. Keyword Research: This is perhaps the single most important SEO copywriting benefit you can bring to clients. Why? Because selecting the right keywords is how you qualify a site’s traffic.

Remember to point out to prospects that they don’t want visitors; they want customers. And, it starts with selecting the right keywords.

Why It’s Important to Choose Action-Based Keywords to Generate More Sales

To illustrate this point to prospects, use an example like the following:  

Let’s say that your potential client owned a limousine company in Miami. They have a website with some SEO copy and it gets decent traffic, but it’s not producing the number of sales they should be getting.  

You take a look at the site and immediately spot a problem. They’re not using the most effective keyword phrases. Most of the SEO content on the site uses the keyword phrase “limousine company Miami”. Understandable; it’s a popular keyword phrase for that industry.

But this is a noun; an object. The client wants prospects to take action. Hence, you select action-based keyword phrases, eg, “book limousine Miami” and “reserve limousine Miami”.

The rationale behind these keyword selections are that a person who types in these types of keyword phrases are interested in reserving a limousine – now. With the initial keyword phrase (“limousine company Miami”), they may be simply be doing some comparison shopping.

See the difference? This is value . . . and by pointing it out to prospects – rather than just your “writing skill” – you become irreplaceable to them. And, this means more work than you can handle as an SEO copywriter.

Remember, SEO copywriting is not hard, but it takes a keen sense of knowing what to look for, when and putting together cohesive, informative text that separates good SEO copywriters from less skilled ones.

Found this article helpful? Get in-depth training on how to start a successful SEO copywriting business in the SEO Copywriting Course: How to Become a Highly Paid SEO Copywriter.

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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This article may not be reproduced or redistributed without the express, written consent of the author.

Become an SEO Copywriter: How to Teach Yourself; Details on Upcoming SEO Writing Class

I’m a self-taught SEO copywriter. I often receive requests from wannabe SEO writers asking me where I received my training. When I say, “Nowhere, I taught myself,” many simply don’t believe me or they ask how I did it. Case in point: the following is an email conversation I had recently. FYI, learn more about me here.

Questions And Answers
Email from a wannabe SEO writer:

I am emailing you from London, England. Furthermore I am fascinated by the potention [sic] for SEO copywriting and am very eager to get into the field. Could you be so kind to suggest any courses one may take to become a proficient seo freelance copywriter who can handle all types of assignment? Moreover where did you get your training?

I responded:

I’m self-taught as an SEO writer. I’ve been a freelance writer since 1993, but got into SEO writing in 2007. Now, it’s practically the only type I do. I don’t know of any courses in SEO. So many people ask me about it, that’s why I wrote, my SEO writing ebook, which explains how I got into it. Good luck if you decide to pursue this lucrative niche.

He responded:

You mentioned you are self-taught. But you must have acquired the knowledge from somewhere? SEO copywriting is quite vast and complex and there is a lot to learn. Did you read books on the subject, can you recommend any? There is basic SEO and Advanced SEO. To be able to handle every type of assignment in this niche you must have spent acquiring the knowledge. Please can you share where you picked it up.”

I responded:

I used the web. I didn’t read a specific book or take a course. SEO is not hard. Sure, there’s a lot to learn, but anyone who takes the time to do some web research can learn it. Start with reading google’s guidelines on SEO, then read publications like searchenginewatch.com and dailyseoblog.com regularly.

I’m amazed that people think SEO is hard. It’s not. It constantly changes and you have to stay abreast of those changes; but the fundamentals are easy to learn. All it takes is time.

learn-seo

BECOMING AN SEO COPYWRITER IS NOT HARD: HERE’S HOW I DID IT

I recounted this email exchange to underscore – it’s not hard to learn how to become an SEO writer. You do have to put in the work though. So, following is exactly what I did.

1. Google “SEO”: I literally typed this acronym into Google and started reading. Once I’d read five or six articles, I had a foundational grasp of what it was all about. Before this, all I knew is what “SEO” stood for. I didn’t know anything about keyword density, blackhat tactics, how to write meta tags, backlinks, etc. Nothing!

But, as a long-time freelance writer, I did know how to research it.

2. Look up Terms: When I was doing my reading on what SEO was, I wrote down industry terms I came across and then Googled them to find out what they meant (eg, keyword density, anchor text, long-tail keywords, meta tags, etc.).

Again, once I read a few articles on each phrase that I didn’t understand, I had a basic grasp of what it was all about.

3. Dug Deeper: Once I had this rudimentary education under my belt, I dug deeper. As Google delivers well over 50% of search results in the world, it was common sense to me to figure out how not to run afoul of their policies.

So I poked around their site reading stuff. They have tons of video and written tutorials on SEO strategies, tips and practice. A good one to start with is their Search Engine Optimization Starter Guide.

Google’s Adwords Learning Center is also a good place to start. Even though it’s for advertisers, it’s good knowledge for SEO writers because a lot of the practices you put to use in advertising on Google are exactly the types of things you should know as an SEO copywriter. You’ll wind up being more knowledgeable than most of your clients – you’ll just have to trust me on this.

4. Never Stop Learning: To this day, I still read articles on SEO almost every day. Sites like WebProNews.com, SearchEngineWatch.com, DailySEOBlog.com are ones I’m on all the time. FYI, DailySEOBlog.com has an excellent, extensive list of commonly used SEO terms.

And that’s it folks. I didn’t take a class, read a book or have a mentor. I truly taught myself everything I know about SEO (for better or worse) by reading, reading and then reading some more.

New SEO Copywriters: What to Do When You Don’t Know the Answer to an SEO Question

This is the one thing I think most new SEO copywriters are terrified of – that they’re not going to know the answer to an SEO question that a client may ask them. Note: Get Freelance Writing Advice for SEO Writers: In-depth Answers to 26 Commonly Asked Questions from SEO Writing Clients and take the fear out of interacting with clients.

Trust me, if you do what I’ve outlined here, this will probably never happen. I knew more than most of my clients after only a couple of months, which surprised me. I talked about it in SEO Copywriters:  How to Make an Extra $61,880 This Year, a post I wrote for CopyBlogger.com.

BUT, if it does happen, as I wrote in the post linked to above, “It’s okay not to know; clients will forgive you this. BUT, you must know how to find out. So bone up on those research skills if it’s a weak spot.”

And that, people, is how I became/am a self-taught SEO copywriter.

Good luck if you decide to educate yourself in this manner.

seo-copywriting-class1

SEO COPYWRITNG CLASS COMING IN OCTOBER (2009)

Over the last year, I’ve gotten tons of emails asking me if I would teach a class on SEO Copywriting. I’ve always resisted because teaching is time-consuming, especially on a technical subject like this. But, I’ve caved. I’m putting together an in-depth SEO Copywriting e-course that will be available on October 5th.

WHAT THE SEO COPYWRITING COURSE WILL INCLUDE

Lessons will be dispensed in 5 modules. In this class, I will cover:

How to write SEO copy (I’ll cover everything from keyword density to long-tail keywords to anchor text to meta tag writing and more).

REVIEW of your SEO writing samples included;

SEO tools every copywriter should use/be aware of;

How to conduct research;

How to get versed in the language of SEO so you can comfortably and knowledgeably talk with clients;

Which services to offer as an SEO writer (and when to expand those offerings).

REVIEW of your services/marketing plan included;

How to price your SEO writing services;

Which SEO services are most lucrative;

How to invoice clients (and reveal the most effective invoicing system);

How to get paid quickly;

What to put on your website;

Which social media services to incorporate in your SEO writing business;

How to upsell clients on specific services (eg, SEO press releases, information ebooklets, article distribution);    

SEO tactics to stay away from;

The most commonly asked questions from clients (and how to answer them);

Actual client case studies: I walk you through real scenarios with various clients and how I handled them (from marketing issues, to billing, to pricing, to getting paid).

And So Much More!

In short, I’m opening up my business (and my brain) to you.  

I’ve been doing SEO writing for two years now, and was successful right out of the box. Once you complete this course, you’ll be able to hit the ground running. You’ll easily be able to bring on more clients than you can handle.

I’m giving you an SEO writing “Business in a Box”; one that can easily make you $50,000 to $75,000 a year – just starting out.

When I started writing SEO copy in 2007, within a couple of months, I had to outsource work to other freelance writers because I got so busy. Now, I routinely turn down and/or outsource work because I have my own projects (ebook writing/affiliate marketing). I choose to keep my business lucrative enough to give me a comfortable living, but leave time enough to pursue personal goals.

Cost: $797. Again, the class will be interactive; I will personally review your SEO writing sample and your marketing plan. Have more questions? Get more details on this SEO copywriter training class

 With enrollment, you get the ebook, How to Make $250 or More Per Day Writing Simple, 500-Word Articles free*.

Payment: Send payments to payment@inkwelleditorial.com (you must have a PayPal account to send funds; it’s free and easy to open one). As this is an interactive e-course, no refunds are offered once files have been emailed.

MORE DETAILS ON THE SEO COPYWRITING TRAINING E-COURSE

After this post went live, I received a flurry of emails asking more questions. I tried to answer them all in this post. I’ll update this page if/when more questions come in.

recession-proof-job

WHY SEO COPYWRITING IS A RECESSION-PROOF CAREER

Experts estimate that as many as 100,000 new websites go live every day. Proof? According to Netcraft.com:

The November 2008 survey [of Web Server stats] shows worldwide monthly growth of nearly three million websites, with responses now being received from a total of 185,167,897 sites. [Source: http://news.netcraft.com/archives/2008/11/index.html].

And what do they all need? Content; specifically SEO content so that they get found online.

 Questions about the course? Drop me an email (info [at] InkwellEditorial.com). I’ll get back to you promptly.

FREE REPORTS: LEARN ABOUT SEO & OPPORTUNITIES IN FREELANCE WRITING 

The Freelance Writing Jobs Report: In-depth report (.pdf file) that highlights “hot” freelance writing niches and sub niches for the next couple of years. It also offers four tips for recession-proofing your freelance writing career. Finally, there are some ideas for creating your own products using your skill as a writer.

Internet Marketing Tutorial: SEO & Internet Marketing 101: An SEO / Online Marketing Tutorial for Those New to Internet Marketing. This online marketing tutorial will give you insight into what SEO is all about, how search engines work, which internet marketing methods work for all businesses — and more. It takes the guesswork out of internet marketing.

*Free ebook is delivered after course is paid for in full.

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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This article may not be reproduced or redistributed without the express, written consent of the author.

SEO Copywriters: How to Use Your Skills to Make Passive Income Online as an Affiliate Marketer

If you’re an SEO copywriter, you have all the skills you need to make passive income online as an affiliate marketer. I know, I’ve been doing it since January of this year (learn more about me here).

And, now is the perfect time. Why? Because it’s summer, when things are traditionally slower for freelance writers.

My Foray as an SEO Copywriter into Affiliate Marketing

For those who are not regular readers of my blogs/websites (ie, InkwellEditorial.com, InkwellEditorial.blogspot.com and SeoWritingJobs.com), let me digress a bit.

As many of you know, I’ve been writing and self-publishing ebooks since 2004. This is what kinda got me hooked on making passive income online. The profits from these are steady and pad the dry spells that are part of every freelance writer’s calendar (although since I started doing SEO writing in the fall of 2007; I stay busy practically all the time).

affiliate-marketing-for-seo-copywriters

 

Affiliate Marketing as Retirement Income

Making passive income appeals to me as a freelance writer because I’m like, “One day, I’m gonna want to retire as a freelance writer. What if Social Security isn’t around? What if I haven’t saved enough to give me the lifestyle I want?”

I’m in my forties now and retirement is not THAT far away (I’m a consummate planner). You see, I want the option of retirement in my 50s.

Waiting until I’m 65 or 67 to retire has never appealed to me. I want to be young enough and healthy enough – and still cute enough – to rock a swimsuit for heaven’s sake. I’ve been working since I was 11 years old; I sure as hell don’t plan to be working until I’m almost 70!

For all of these reasons, affiliate marketing appeals to me. It’s a way to make a consistent income – no matter how old I am – and with relatively little effort (which leaves time for a real life).

I started with one product in January of this year. I promoted it using article marketing, which I talked about in the post, Article Marketing or Free Classifieds: Which Works Better to Promote Affiliate Products?, on BloggingTips.com, a blog I wrote for for over a year.

Promoting this product was so successful that I was hooked for good on affiliate marketing. Since January of this year, I’ve consistently averaged $100-$200/day as an affiliate marketer. Now, this brings me to the details of the title of this post – how to use your skill as an SEO copywriter to make passive income as an affiliate marketer.

In the post, Article Marketing: The Plan I Use to Bring in $100-$200/Day (another one of mine on BloggingTips.com), one of the commenters wrote: 

. . . newbies shouldn’t forget things such as SEO’ing their articles, CopyWriting, Resource Boxes and of course the content itself – all these things will determine how much money you make at the end of the day.

Keep this in mind.

My Affiliate Marketing Plan

1. Go to Clickbank and Choose a Product: Why Clickbank? Because it is probably the largest affiliate network on the web. While there is a lot of junk there, there are also some very good products to be found (I sell my SEO copywriting ebook there).

Clickbank also pays out every two weeks (love getting those checks in the mail!) and they handle all of the administrative paperwork for you. It’s also free to sign up and you can get started immediately.

There are a lot of good, reputable affiliate networks out there though – eg, CommissionJunction.com and PepperjamNetwork.com are two more that come to mind.

Choose Products with Good Sales Records: On Clickbank.com, for example, they have a way for you to measure this. It’s known as the product’s gravity score (highlighted in red below). The higher the gravity score, the better the product sells.  

I read someplace (couldn’t find the article again to save my life) where one affiliate marketing expert said that you should choose products with a gravity score of at least of 20 or higher. So that’s what I look for – in most cases (more on this below).

 Xbox 360 Repair Guide – New Promotional Videos For Easy YouTube Sales. New Automated Google & Yahoo Tracking. We Average A 1/5 Conversion Rate. Let Our Affiliate Page Be Your Blueprint To Commissions! This Product Sells Itself. Don’t Double Your Stocks W/ Forex, Triple Your Money By Selling This Guide! Our Guide Converts! $/sale: $18.43 | Future $: – | Total $/sale: $18.43 | %/sale: 75.0% | %refd: 85.0% | grav: 116.89

2. Start Promoting:

Article marketing is the foundation of my affiliate marketing plan. I use articles to market in three ways:

(i) Traditional Article Marketing: I use Article Marketer to distribute my articles. They are distributed to article directories, newsletters, blogs and offline publications that sign up to receive free content.

(iii) Press Release Site: I also submit the articles I write to PRLog.com, a free press release distribution site. Now, although the articles are not press releases, PRLog accepts articles as well. And, sites like this get a lot of search engine juice. Many times, when I type in a keyword phrase to see where/if my article/website is popping up, the article I submitted to PRLog will show up on the first page of results.

(iii) Free Classified Ad Sites: I also submit my articles as “ads” to free classified ad sites. Well, really only Backpage.com. I used to submit to Craigslist, but I find backpage so much more user friendly. I’ve had such success marketing on this site that I actually wrote an ebook about it, ie, Backpage.com Sales Guide:  How I Make $100-$150/Day Promoting Affiliate Products Using This FREE Classified Ads Site.

So you see, one article can get you a lot of coverage – if you use it right.

3. Use SEO When I Write: Now this is where your skill and knowledge as an SEO copywriter can really pay off for you. I use SEO tactics in all of my articles, eg, keyword density, consulting GoogleTrends and Google’s Keyword Adword Tool to find high-traffic keywords and profitable niches, selecting the right anchor text in my article and resource boxes, etc.

Many affiliate marketers know nothing about SEO – which means you can really sell a lot of affiliate products, even in crowded niches. And, all because you know how to drive traffic to your site/blog/affiliate landing page.

4. Vary Marketing Methods: I market different products in different ways.

Blog: For some products, I’ll throw up a blog (ForeclosureBusinessNews.com);

One-Page Site: for others a one-page site (repair-credit-easily.info);

Review Site: for others a review website (TwitterProductReports.com) and

Landing Page: for yet others, I just drive them to the product’s landing page (the one published by the products’ creator; with my affiliate link of course).

The method I choose depends on the product, my level of interest in it, my freelance writing schedule and the income potential. I’ll usually test a product for a week or so just by placing ads on backpage. If it shows promise, then I may pour more time into it.

Remember above when we talked about using Clickbank’s gravity score to select products? If I have a real interest in a product and I think I can make money with it, I ignore this. Passion for a product can overcome popularity in my opinion – if there’s a market for the product.

Also, for my review site, TwitterProductReports.com, I ignored this rule of thumb. My goal with this site is to give feedback on Twitter products, no matter what their gravity score is. My team and I will be reviewing more Twitter products and adding them to the site frequently. We’re building an authority Twitter product review site. Right now, you’ll find product fact sheets on the Top 10 Twitter products there though.

Is Affiliate Marketing in Your Future as an SEO Copywriter?

If you decide to pursue affiliate marketing, remember, as an SEO copywriter you have a leg up on most of the competition. During this, the slow summer season, is the perfect time to start looking into affiliate marketing to make some extra income.

Good luck, and feel free to comment here to let others know how you’re coming along. The feedback would be greatly appreciated.

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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This article may not be reproduced or redistributed without the express, written consent of the author.