SEO Services: How SEO Copywriters Should Handle Optimizing for More than One Keyword Phrase

If you’re a freelancer who provides SEO services like keyword-rich articles, you may have run across clients who want you to optimize a page (article) for more than one keyword phrase. Following is how my SEO writing firm handles these types of requests. I’ll explain by way of an actual example.

 

SEO Services: The Request to Optimize an Article for More than One Keyword Phrase

 

Last week, a client who owns an internet marketing firm put in an order for multiple real estate sites. He sent over a list of keyword phrases for each site – like 20-30 for each one. This confused me because when we had discussed the project on the phone, I thought he wanted us to only write two or three pages for each site.

 

Note: Usually, when a client sends you a list of keyword phrases, this signifies that they want one article per keyword phrase. So upon receipt of his list of keyword phrases, I emailed the client for clarification, writing:

When you receive a list of keywords from clients, be sure to get the PRIMARY phrase they want you to optimize for; use the others as secondary fillers.

 

Just a quick clarification question: do you want an article written for each keyword phrase you sent me? Also, is the home page to be rewritten for each site?

 

The client responded back:

Just need a front page written incorporating as many of those terms that you can, those are the terms we’re optimizing them for.

 

I wrote back:

We optimize for one primary keyword phrase per page (eg, 350-400). While we will incorporate the use of secondary keyword phrases, we don’t take pains to reach a certain density with these b/c that takes more time per page (we can do it, but the cost of each page (article) would be more).

 

FYI, I don’t advise optimizing for more than one keyword per page simply b/c 350-400 words is not that long. One keyword phrase (or two at the absolute most) is plenty. Otherwise, it makes the copy “reader unfriendly” b/c you’re so focused on creating density for too many phrases.
 
BTW, the cost per article/page is $10 more for each additional phrase you want us to optimize for. Again, we will use secondary keyword phrases in a natural context as a matter of course. The difference b/t “optimizing for” and “using a phrase naturally” is taking pains to reach a certain density.
 
This being said, let me know the primary keyword phrase you want us to optimize for for each page.

SEO Services: The Case Against Optimizing a Page for More than One Keyword Phrase

 

As I stated in my response to the client, optimizing for more than one keyword phrase per page makes the copy “reader unfriendly”. Most web pages are 250-600 words long. If you’re trying to achieve a minimum keyword density of 3% in a 400-word article, you’d have to use the phrase at least 12 times. Learn how to calculate keyword density. That’s a lot!

 

Imagine trying to optimize to a certain density for two phrases in copy so short. While it can be done, it will take you much more time to write readable copy, but you will have to break all kinds of grammar rules and the copy just won’t be reader friendly.

 

See what I mean? And, that;s why at New Media Words, we only optimize regular-length web pages for one primary keyword phrase.

 

SEO Services: Common Practices in SEO Copywriting

 

This post has a few SEO services assumptions. They are based on the requests I’ve received from clients in the almost two years I’ve been doing SEO copywriting.  

 

SEO Article Word Count: At New Media Words, our SEO copywriting article word counts range from 300-500 words. Anything shorter is a blog post; anything longer is considered a double article and is billed accordingly. Hence, when we calculate keyword density, these are the word counts we keep in mind.

 

A lot of times, you’ll have to explain this to clients. Remember, you’re probably going to know a lot more about SEO copywriting than your clients. Once you explain the reasons behind why you can’t do something, they almost always accept it – and even appreciate you explaining it to them.

 

Keyword Density: Most of the clients I’ve dealt with expect a 2-3% keyword density for their articles. Occasionally, you’ll get a really aggressive internet marketer who wants something higher, like 5% or 6%, but I haven’t had any requests for densities greater than this. Usually, they use copy like this to submit to article directories, or to bury deep in their site for link juice.

 

We finished a project like this a couple of weeks ago. A client – another internet marketing firm – was adding like 75 pages to their site. They commissioned us to write articles with a 5% density that they were burying on their site (ie, linking them deep within the site). They did this to maintain their position in the search engines for certain keyword phrases.

 

This type of writing is not fun – at least not for me – because it’s what I call “regurgitative writing.” IE, you’re just repeating what’s already on the site; and its usually said better on the other pages.  

 

I think one of the reasons New Media Words gets so much repeat business is that no matter what, we will always find a way to make a piece interesting and useful. We don’t do “regurgitative writing” that provides no value to the end user.

 

Keep this in mind in your SEO services offerings, and you’ll build a solid reputation as a “Quality SEO Services Provider.”

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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This article may not be reproduced or redistributed without the express, written consent of the author.

SEO Copywriters: 3 Skills Guaranteed to Increase Your Freelance Writing Income

If you’re an SEO copywriter, following are three skills that can exponentially increase your freelance writing income.

SEO Copywriting Tips

The Ability to Spot Trends: To illustrate by example, right now Twitter is all the rage. This is a social media marketing service that many clients of SEO copywriters can use. However, many don’t understand how it can benefit their business. It can be another income stream for your business, but how do you sell it?

How to Sell the Trends You Spot to Your Clients

Write up an explanatory, FREE, downloadable e-pamphlet that explains it. Use this as a marketing tool. Once clients understand how it can help their business, they are much more likely to order it. And, if you’re the one that explained it to them, you’re the SEO copywriter they’ll hire to manage it for them.

Tip: To get immediate business from trends, don’t just post it to your site and wait for clients to inquire about it. Send out the e-pamphlet to your entire database immediately, as well as new prospects. I did this with a free report I wrote for my internet marketing and outsource firm, New Media Words (http://NewMediaWords.biz).

The report is entitled SEO & Internet Marketing 101: An SEO / Online Marketing Tutorial for Those New to Internet Marketing. It’s 21 pages and gives insight into what SEO is all about, how search engines work, which internet marketing methods work for all businesses — and more. As I tell new prospects, “It takes the guesswork out of internet marketing.”

I wrote it last fall and still get calls and jobs from it. Within 48 hours after writing it, I landed two new, high-end clients. One has commissioned me to write for their firm on a weekly basis, and I’ve written to e-books for them to use as marketing tools. That’s how well this form of marketing works!

The Ability to Anticipate Client Needs: Clients will tell you what they need, directly and indirectly. Of course, direct SEO copywriting requests are easy to accommodate. It’s the indirect ones that can be hard to ferret out.

For example, let’s say a client contacts you about writing some SEO articles for their site. They also mention during the course of normal conversation that they have a blog that they’ve been meaning to start, but just haven’t gotten around to it.

This presents an excellent opportunity for you to offer weekly blog posts, for example. In order to boost your chance of making the sale, offer a discount if they order “x” number of posts on a monthly basis.

This works in your favor because it stabilizes your income as a freelance writer (something almost all freelance writers crave). Imagine having 5, 7 or 10 clients who have standing monthly orders with you. You can spend less time marketing for freelance writing jobs, while still making the same amount of money.

The Ability to Evaluate Talent: At some point as an SEO copywriter, you’re going to get too busy if you market consistently. In this case, you must learn how to evaluate freelance writing talent. For SEO writing, you definitely want to hire writers who know what this type of writing is all about – at a minimum. Ask for samples and for references.

To gain more insight on cultivating this ability, read the post Online Writing Jobs: What to Do & What NOT to Do When Applying Online for Freelance Writing Work.

SEO copywriting is a very lucrative freelance writing niche – even for newbies. If you have the skills discussed here, it can be that much more so.
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Copyright © 2009: Yuwanda Black for SEO Writing Jobs. This article may not be reproduced or redistributed without the express, written consent of the author.

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